How your target audience sees your business and relates to it is directly related to how loyal they are to it. Use social media to create a unique rapport with your customers and allow them to relate to you in ways you never thought possible. This is what Zappos does with the help of social media. Zappos also integrates employee tweets and communicates with customers in interesting ways. It also uses its blog to keep customers up to date on fashion tips and also on the other side of the business. This is a business that has added a personality to its social media strategy, and it works brilliantly.
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