Cole Hardware, a local hardware store in San Francisco uses social media to reach out to customers. Cole Hardware is on Twitter and actively reaches out to its followers. The business offers discounts and deals with its tweets and invites customers to its sidewalk sales. And it doesn’t just stop here; it also promotes its customers and discusses latest trends in the hardware business. The business uses social media effectively to increase its offline sales. It is also on Facebook. The store helps customers recycle their e-waste and organizes special ladies nights with food, drinks and demos. Its offline efforts are well supported by its social media efforts.
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