Understanding Facebook News Feed Ads

Millions of Facebook users log into their accounts from across the world. They spend precious minutes and hours on the social network, through the day and night. This means that businesses have an opportunity to make contact with their customers, even outside business hours. They can present advertisements and offers directly to the customers on a network where they can also shop for the desired products.

Social commerce has a lot to do with trends that emerge in the market. This is also why Facebook users keep an eye on the Newsfeed Ads, they want to be aware of the latest products and offers. It is important that a business sells products to customers when they are most interested in them and in the offers that the business presents. This makes Facebook storefronts and Newsfeed Ads an ideal combination.

In many ways the News Feed is the most dynamic part of the Facebook page. Facebook tries to ensure that every user finds relevant and valuable content on their News Feed and that it reflects their interests accordingly. In fact, most users look forward to the content that is updated in their News Feed. This makes it more likely for them to follow up on news and ads in this section of the page.

Ads in the News Feed

Facebook News Feed Ads appear in the left hand column of the page. They are easily noticeable and likely to make an impact with your target audience. Statistics indicates that Facebook News Feed ads have a 44 times higher click through rate than ads on the right side. They also have a conversion rate that is five times higher. Experts find that in comparison with ads on the right side, New Feed ads also have a 67% lower cost-per-conversion.  Also, New Feed ads appear on mobile devices; thus, making it possible for businesses to reach out to a wider audience.

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Elements of a Good News Feed  Ad

It is vital that the News Feed ad has these essential elements that will generate interest in the brand and direct it to the Facebook landing page.

  • Brand name
  • Product offer in a short and clear statement.
  • Give the customers a reason to not miss out on the offer.
  • Visual that supports the text
  • Call to action

To understand how much space of the Facebook News Feed ad is available to you, you could use a grid tool that the social network offers businesses. It is vital that you choose an appropriate visual for the ad. It is a good idea to opt for visual of 600X315 pixels. Also do remember that only 20% of your visual can contain text. You may like to try out more than one visual before you are ready to finalize the ad.

When you create a Facebook News Feed ad post it doesn’t appear as a post on the business page. Therefore it is created exclusively for marketing purposes. It is a good idea for a business to keep a record of its Facebook News Feed ads and also the related details including ROI and leads generated. This can help refine future ads.

Facebook offers business owners plenty of flexibility when it comes to the ads they can create and publish on the social network. Entrepreneur use Power Editor and can select the audience that they wishes to address through the ad. This essentially means that a business can create different ads that will be visible to different audiences. This ensures that the advertising is target audience specific, and can be modified based on the demographic group and interests of the customers.

The social media site also gives you the advantage of being able to select where the ad will appear on a typical Facebook page, desktop as well as mobile. The date of start and end of the campaign can be specified.

Facebook marketing experts suggest that businesses create several News Feed ads for a given marketing campaign. This will help hold the interest of the customers and the ads are likely to receive a positive response. It is important that a brand prepare its Facebook store and offline stores to reflect the offer that it makes on a News Feed Ad. There is nothing more frustrating for a business than to find that an Ad that they clicked on doesn’t live up to their expectations.

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