Creating Multi Product Ads for your Facebook Page

When a brand creates an advertisement it does so with the aim to send a message to its customers, and to push up sales. Usually an ad focuses on the brand image, a product and its place in the customer’s life. Imagine if a single ad could create a setting that would make it easier for the customer to visualize the products in their life. This will create more interest in them and are likely to improve sales. Furthermore, a multi-product ad would also inform the viewers of the wide range of products on offer at a store. Facebook, is of course, the best place for you to place an advertisement. It is frequented by millions of internet users on…

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Why is Social Listening Important for Social Commerce Marketers

Social media is well into its teens and businesses still tend to use it quite like they would use a billboard to place an advertisement. Social listening is a skill that brands need to develop and work on if they want to achieve maximum success with social media. Social listening refers to a business’ ability to listen to its target audiences on social media channels and respond appropriately. Forrester says that while companies are listening to their customers they don’t really know what to do with the information. It is imperative that businesses realize that the value of social media is not limited to publishing content and posting product and brand updates. The power and value of social media goes…

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Shopper Psychology: How Design Can Influence Sales

Online shopping is slowly becoming a habit, an addiction, and even a way of life! We shop online at the drop of the hat these days. Be it shoes or bags; clothes or electronics, online stores are becoming a one stop shop for shoppers. Online shopping is synonymous with ease of use and brings in substantial revenue but with fierce competition, there must be something done to set your online store apart right? The basic design of your online store plays a crucial role in reeling in customers and keeps them coming back for more. Here are top five aspects of your webstore’s design that influence sales in your shop: Theme color – Color psychology is definitely not new to…

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2014 Social Commerce Trends

Two friends happen to cross paths after several years, after a short conversation, they go their ways, promising to find each other on Facebook. Social media has pervaded every aspect of contemporary life. From catching up with friends to choosing a restaurant for that all important second date or a product that one would consider buying; small and big decisions are increasingly dependent on social media advice. People are reaching out to their friends and also to their favorite brands. They follow trends on social commerce and check out businesses that are making a difference to the community. Social Commerce Trends to Like Story Time Whether it is a child or an adult, everybody loves a good story. And the…

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Facebook: The Top Choice of Social Commerce Marketers

Facebook turns 10 this year and it’s going strong and gearing up for bigger and better things. There are several social media sites and communities that have risen since the inception of Facebook, but the social network is essential to any social commerce campaign. The social aspect to commerce has been in existence since the first customer bought a product. After all, shopping is all about comparisons and recommendations. With millions of its users logging into their account every day Facebook is the top choice of social commerce marketers, and here is why. Pushing up the sales To gain a better understanding of the ever changing ecommerce market Shopify conducted a research study. It included data collected from 37 million…

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How are Americans Using their Electronic Media Time?

The average American adult spends 11 hours every day with electronic media. From the moment he or she wakes up, through their work day and until they shut their eyes at night, they are surrounded and occupied with electronic media. A recent Nielsen report concluded that they spend the maximum time on live television, radio, their Smartphone and on the internet. Quite clearly they are constantly made aware of what is happening in the world around them. This makes it critical for a business to put forward a consistent message and tone for its target audiences. Businesses need to ensure that their marketing campaigns and strategy are inclusive of all types of platforms, traditional as well as on the internet.…

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Key to social commerce success

Social commerce is defined as a type of e-commerce that uses the power of social media to allow businesses to interact and engage their target audiences.  Social commerce assists in the buying and selling of products online. Word of mouth recommendations can make or destroy the reputation of a business. While it has always been an important factor for customers to choose one brand over the other, in the contemporary world it is critical to business success. Key issues to focus on The key to social commerce success is to understand that it is a part of business’ marketing strategy and not an exclusive channel. There are three key issues that need to be focused upon to improve sales and…

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Stores that Sell Many Brands

Very often social media users see and share products that they like. This would have been a great time to sell the product if the brand had a facebook storefront or if a retailer sold the product. Why is a facebook shop important? This is a question that many business owners ask. Well, the answer is very simple. If you had access to your target audience, all gathered at one spot, wouldn’t you want to sell your products there. There are many retailers that sell several brands. This keeps things interesting for fans and their friends. Why people like retailers that sell many brands One of the top things that people like about such shops is the fact that they…

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How to sell more on your facebook storeCómo vender más en tu tienda facebookHow to sell more on your facebook store

If you want to sell more on your facebook store the first thing that you need to do is ensure that the storefront offers the entire range of products. There is nothing more irritating for a customer than to find a facebook shop that is badly stocked. A facebook store should ideally offer great navigation and the shop should be structured to help customers find what they are looking for. An app like Storefront Social can make this possible. Improve trust and confidence in the brand It is important for a business to inspire confidence in its target audience. This can be achieved by improving engagement on the facebook page. The business can design posts that will elicit a reaction…

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Use facebook to tell your brand story Utilice facebook para compartir la historia de su marcaUse facebook to tell your brand story

Facebook offers businesses a wonderful opportunity to interact with their target audiences. They can use this platform to tell their brand story, build and cement the brand identity. Every business has to work hard at keeping a finger on the pulse of its target audience, and facebook is essential to achieve this. About the profile The profile can be used effectively to tell a brand story. The Coca-Cola facebook page offers information on how the product was first developed as a fountain beverage, by mixing carbonated water with coca cola syrup. This page also offers a historical timeline of the brand. This is an excellent idea for businesses that have been around for several decades. The page focuses not just…

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