What are People Sharing on Facebook?¿Que estan compartiendo las personas en facebook?What Are People Sharing on Facebook?

Sharing is an ancient practice, perhaps as old as mankind. People like to tell stories, retell incidents and pass information to friends and family. The type of information would have been dependent on the generation and what it considered important. With the advent of the internet it became easier to find information. However, with the coming of social media, people truly started to share. In many ways social media has empowered people and given them a platform to express themselves. What are they sharing? People like to share all kinds of information and these can be broadly classified into groups. Entertaining and valuable information. This may include a funny story, an amusing quote or a piece of entertaining news. They…

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The importance of facebook demographicsLa importancia de la demografía de facebook

Social media is where the buzz is. Anyone who doubts the power of social media needs to only look at centuries of human history and the manner in which people interact with each other. From time immemorial people have communicated and interacted to share information. Such information is often related to products and services. People have an innate need for approval from their peers, and a need to fit in. Before the advent of social media the internet user had little contribution to the content available online. Today, this is no longer true. How facebook helps businesses use the demographics The reason why facebook demographics are important is because businesses need to know about the people who use this popular…

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The rising need for social commerceLa creciente necesidad de el comercio socialThe rising need for social commerce

This is the age in which businesses have to fight strong for their place in the market. Whether yours is a big or a small business, it needs to stay in touch with its target audiences. It is crucial that your business is able to connect with its customers and inspire brand loyalty. There are many ways to sell products and businesses need to explore all avenues. The rising need for social commerce is based on the consumers need to ensure that they get value for their money. The social experience People like to talk to their friends, neighbors and colleagues about the things that they wish to buy. They like to get a good understanding of what kind of…

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New trends in social commerceNuevas tendencias en el comercio socialNew trends in social commerce

Social commerce is a viable option for all businesses, big and small. If a business wishes to gain success on social media and with social commerce, it needs to pay keen attention to trends in social commerce. This knowledge will help refine the brand’s social commerce strategy and gain optimally from it. The success of social commerce lies in the power that the customers hold over each other. People like to talk to their friends and even strangers about what they should buy and what to avoid. It is kind of like people asking for recommendations at a supermarket or taking friends along for a shopping expedition. Social gifts Social commerce harnesses the power of word-of-mouth recommendations. It is more…

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How your facebook store needs to be customized for your business and customers

Facebook allows businesses the amazing opportunity to interact with their target audiences on the social network. They can get to know and understand their customers and offer customer service like never before. People like to be heard, and on facebook your business can ensure that your customers feel appreciated. Why your facebook store is important Facebook stores are essential for any business that has presence on social media. They not only showcase your products and allow customers to shop conveniently, but they also promote the brand in extraordinary ways. The design and style Ask any business manager, and he or she will tell you that they would give anything to have their brand promoted by their customers. When it comes…

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Trends that will decide the course of social commerce

  A few months back it was the big brands such as Gap and J.C. Penney who led the way in social commerce. Now, they have closed shop, many business owners wonder if this is the path to follow. Is there more to the situation that we are reading? There are some essential trends that will decide the course of social commerce. They will also, in the long run, decide the future of brands and businesses. Always social before shopping One of the biggest mistakes that a business manager can make when it comes to social commerce is to think that social media users come to a site such as facebook to shop. The social aspect to social media will…

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Top things businesses need to know about social shoppers

  It is important for every brand and business to have a facebook fan page and store. The face of commerce and shopping is changing all over the world. More people are choosing to opt for social commerce over shopping offline or buying at an e-store. In order to make the best use of social media and commerce it is important for a business manager to understand social shoppers. The best part about shopping on facebook is the friends can share products and seek out opinions. They want to buy the best product that their money can buy and testimonials and speaking to facebok friends is helpful. Social commerce brings about a kind of transparency that does not exist in…

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Social commerce- a business trend that is here to stay

It has taken a while for customers to get used to e-commerce, and to build up faith in their trusted brands and online stores. Shopping is all about trust. One hopes that the product that is being bought is of good quality and offers value for the money that is spent. To ensure that one gets the best deals people usually speak to friends and family. This is true for smaller as well as larger investments. Word-of-mouth is considered to be one of the most trustworthy sources of information. In fact, people also trust the opinions and views of strangers. Social commerce is a business trend that is here to stay. There are several reasons why this is so. Earlier…

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Predictions on storefront technologies and commerce sales

2011 is going to be the year e-commerce goes social, according to Allfacebook.com. In the last year, large retailers and small businesses alike have begun embracing the brand visibility that comes with social networking sites like Facebook. The new trend: creating Facebook storefronts to drive sales and create revenue. One in four minutes spent on the Internet is spent on Facebook. Why couldn’t those minutes be spent shopping? Enter Storefront Social. Storefront Social’s platform is creating shoppable Facebook pages that feature a company’s products, without redirecting consumers to a company website. This combination of E-commerce and social media is changing the way we shop online and goes by the term “social commerce.” The predictions for these storefront technologies are nothing…

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Validation of Storefront Social

More and more articles are being written about the emergence of the need to engage with customers online by showing products to them. Check out this interesting article about Boosting Ecommerce sales by using Social Media as a platform to engage your customers. See the article here >