Top 3 Tips on Promoting a Product on Social Media

Whether your business is launching a product in the market or is initiating a marketing strategy to push up sales for any existing one, social media can play an integral role. Billions of people use social media sites such as Facebook and Twitter daily. This means that a business has the opportunity to reach out to its target audiences and make a huge impact. Social media is used by well reputed brands, SMEs and startups to promote products. Here are some great tips that can help you promote a product and extend its reach effectively. Create a Comfortable Environment When a brand wishes to promote a product it needs to reach out to its customers and speak in a language…

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How is Facebook Marketing Changing?

The world of social commerce and social marketing requires constant monitoring. Blink, and you may just miss out on research, apps and features that could help your business grow and prosper. Facebook marketing is indeed changing and it is the users who are propelling this change. In a recent survey, Facebook asked its users for their opinion on the content they viewed on their newsfeeds. The response was unanimous. Folks want to see more stories about their friends and from pages that they like. They don’t want their newsfeed to be hoarded by promotional material. So if your business frequently posts content that directs Facebook users to buy a product or download an app, if they direct them toward promotions…

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Dynamic Product Ads on Facebook

Social commerce is growing in new and innovative ways. It integrates platforms and devices, and allows businesses to use apps and templates that help create advertisements that are well targeted. The more customized an advertisement the better the chance of a customer responding to it. Dynamic Product Ads are changing the face of online advertising and making it more accurate and relevant.  It is quite possible that when business managers talk of Dynamic Product Ads on Facebook you may confuse them with multi product ads. The latter is in many ways dynamic because it features several products in a carousel style ad. This adds movement to the advertisement and increases the interest that it elicits.  However, Dynamic Product Ads are…

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5 Facebook Apps Your Brand Should Consider

Every business that has its Facebook page should consider using Facebook apps that make it more interesting and fun to use. Some of these apps can help a business sell products on its social media store, others can help create polls and still others can help a brand integrate its social media activities. Quite clearly there are many Facebook apps that would be of interest to your business. However, it is important that you select them with care and consideration and don’t end up crowding your page with them. What are Facebook Apps? You have heard about them, used them, but do you know what Facebook apps are? In the simplest terms, these are interactive software applications that have been…

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Brands that Make an Emotional Connection on Facebook

“People don’t buy for logical reasons. They buy for emotional reasons.” When Zig Ziglar said these words he pretty much hit bull’s eye. If you look at the most popular commercials on television you will find that they are the ones that elicit a positive and happy emotion. People like brands that make them feel positively about life and themselves, and bring a smile to their faces. They are also likely to choose these brands when they add products to their shopping cart. Brands to Emulate Some brands do an exceptional job of creating an emotional connection on Facebook. These include Sephora, Whole Foods, Dove and Amex OPEN. Sephora’s target audience includes young women in the 25-34 year demographic group.…

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Guide to Using Facebook Videos to Increase Engagement

If a picture is worth a thousand words imagine how useful a video could be to your business. Research indicates that people find it easier to understand information when it is in a video format. There are several reasons for this and the most important are: The brain is wired to process information more efficiently when it focuses on the human face. In other words, we find information more believable and easily understood when it is conveyed by a person. The human voice makes it easier to understand and relate to a message. On the flip side, if you were to read the same message it would take you longer to understand the meaning and also to accept it. Emotions…

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Does Your Business Use Facebook Video Cards?

Communication is the cornerstone of all human interaction. The better you are at communicating, the higher the chances of success in your personal as well as professional life. The importance of communication is not limited to individuals, but extends to companies and corporations too. After all, an enterprise is nothing but a group of individuals. So, the basic rules of communication also stand true for businesses. It is important for a brand to take the time and effort to connect well with its partners, employees and it customers. The Facebook Video Card can be used in versatile ways to communicate a message and to express the business’ appreciation. Say Thanks! The Say Thanks Facebook video card allows users to express…

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Creating Multi Product Ads for your Facebook Page

When a brand creates an advertisement it does so with the aim to send a message to its customers, and to push up sales. Usually an ad focuses on the brand image, a product and its place in the customer’s life. Imagine if a single ad could create a setting that would make it easier for the customer to visualize the products in their life. This will create more interest in them and are likely to improve sales. Furthermore, a multi-product ad would also inform the viewers of the wide range of products on offer at a store. Facebook, is of course, the best place for you to place an advertisement. It is frequented by millions of internet users on…

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Facebook Marketing Success Stories

If one were to look at the biggest and brightest Facebook marketing success stories you will find a common thread that links them. This is despite the fact that these brands belong to diverse industries with clientele from varying demographic groups. The common factor that they share is that they are true to their brand identity and the value that they bring to the lives of their customers. Let’s have a look at how some businesses are using Facebook to market their brands in the most wonderful ways. Delicious, Perceptive, Understanding, Inclusive Wendy’s Pretzel Cheeseburger Love Songs, was truly inspired. When the brand decided to launch the product it decided to focus its marketing on user generated social media feedback.…

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Greater ROI on Facebook than TV

A marketing campaign offered Maggi, a Nestle owned culinary brand, 2.5 times more ROI on Facebook than on TV. Quite clearly this news has industry experts sitting up and taking notice. Television has for decades been considered an important means for mass communication. The budget that businesses set away for their television advertising and marketing is rather large. While one cannot negate the impact that this medium has on viewers, it is quickly becoming clear that brands have to run marketing campaigns with all the mediums at their behest. Maggi Facebook Campaign, Germany Maggi is a well-known and accepted brand in Germany. When the brand was ready to launch and promotes its new chicken and vegetable recipe mix, it chose…

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