Why Employees Should be an Integral Part of Social Media Campaign

Creating and curating fresh and relevant content for your business’ social media account is not an easy task. That is unless you are willing to make your employees an integral part of your social media campaign. They say that a chain is as strong as its weakest link, and to be honest in the cut throat business world of today, you need your team to be strong and supportive. This is why it is a great idea to involve your employees in the brand’s social media efforts. You’ll find that some take to this initiative better than others, and that is just fine. Employees shouldn’t be forced to participate on social media if it doesn’t some naturally to them. It…

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Top Facebook Ads and Why they Work

Advertising has undergone a dramatic change in the last decade or so. Research indicates that today ads on Facebook garner more attention and inspire more emotional engagement than those on the television or on a business website. Some of the top Facebook ads that have captured the imagination of the customers and have an excellent click through rate include a Nature Box Facebook ad. The picture focuses on several healthy and delicious snacks that the brand offers. The colours of the foods makes the visual interesting, as does the offer that goes with. The brand offers free samples of five products, only at $7.95, the cost of the shipping. Multi-picture advertisements have an interesting visual impact. There are many businesses…

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Why Your Brand Needs to Share Relevant Information with Its Customers on Facebook

Relevant and valuable information offered to a customer at the right time can improve customer experience with a brand. Forrester Research concludes that consumers actively seek out information that is relevant to them. They connect positively with brands that reflect and reinforce their concerns, and focus on issues that are important to them. Content has always been considered king of the internet, and especially now that brands can easily gain access to their target audiences through social media sites such as Facebook. It has become clear that brands that use content to connect with their customers are able to improve engagement and customer loyalty as opposed to those that simply use social media to promote their business. Creating a Content…

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How 3 Brands are Promoting Products on Social Media

Social media is about selling products. Social media is not about selling products. When it comes to this issue, experts cannot make up their minds. However, businesses and customers are quite clear about how important social media and social commerce is to their lives. Some brands that are successfully promoting their products on networks such as Facebook do it creatively, with care and by staying closely connected with their target audiences. Doing Things Differently Black Milk is an excellent example to emulate. The brand and its products are extremely popular with its customers. It truly connects with them and this is also why when Black Milk has its Museum Release, customers rush to buy designs that they were unable to…

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Understanding Facebook News Feed Ads

Millions of Facebook users log into their accounts from across the world. They spend precious minutes and hours on the social network, through the day and night. This means that businesses have an opportunity to make contact with their customers, even outside business hours. They can present advertisements and offers directly to the customers on a network where they can also shop for the desired products. Social commerce has a lot to do with trends that emerge in the market. This is also why Facebook users keep an eye on the Newsfeed Ads, they want to be aware of the latest products and offers. It is important that a business sells products to customers when they are most interested in…

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Facebook Tools that Businesses Need to Know About

Facebook is an immensely dynamic platform not just for individuals but for businesses too. Companies need to keep up with the constant tweaking and changes that the social media site makes in order to gain optimally from their page. Here are a few Facebook tools that your business needs to know about, and use smartly: Interests Targeting It makes sense for a company to focus its attention and effort on Facebook on its target audience. The social media network helps brands identify their focus groups according to numerous demographic parameters. Businesses can also use Interests Targeting to identify Facebook users who are likely to be interested in a post or ad.  Facebook users can be targeted on the basis of…

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Why the Time for Social Commerce is Right Now!

Social commerce is here to stay. The sooner businesses understand and accept this, the sooner they can get on with effectively using this versatile social platform. The question is no longer limited to whether your company should consider social commerce, but how quickly you can set up shop and begin to understand how crucial it is towards business success. Until the arrival of social media the internet was used for personal purposes such as sending emails and chatting with friends, or for commercial purposes. With social commerce you get the best of both worlds. Why Social Commerce? Facebook has millions of users across the globe who log into their accounts on a regular basis. This essentially means that brands have…

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Top Social Media Storytellers of 2014

An interesting fact that every marketing executive needs to understand is that consumers really don’t care for marketing. What they do care about is what a business promises its customers and how it makes them feel. This is why it is essential that storytelling be an inherent part of marketing. Why Do People Like Stories? Psychologists and researchers are in agreement that stories are an essential part of how the human brain makes sense of the world around it. In fact, social knowledge is at the very centre of the human cognitive system. Stories capture human interaction and behavior like no other medium can, and are crucial to human evolution.  Stories appeal to people and grasp their attention effectively. A…

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Top Social Commerce Brands

Social commerce refers to activities and behavior related to ecommerce. It includes sales on facebook storefront, product recommendations, selling and buying, etc. There are some brands that use social commerce and social media with more creativity and success than others. Focusing on the Egg The Cadbury Crème Egg is one such brand. The product is available for a limited period of time and hence, the sense of urgency to buy it is an excellent factor that motivates customers.  The brand used its Facebook page with flair and reached out to 15 million customers. 21% of its audience included people who had not viewed the Cadbury Crème Egg advertisement on television. The social media team that worked on this campaign paid…

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Is Your Brand Socially Devoted?

Many business managers wonder if being socially devoted is important for their company, and what it means to its customers. The answer is pretty simple; to be socially devoted a brand has to keep a two way communication channel open with its customers. It has to respond to queries and complaints and finally, it has to do so in a timely manner. For a long time, business managers limited marketing efforts to bombarding their customers with advertisements. Today, it is clear that customers are interested in brands that are interested in them. If customers like a brand they will buy it, or else they’d rather pass on an offer. In recent years, researchers and marketing experts have started laying stress…

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