How to Increase Sales on Your Facebook Store

In order to increase sales in any store, whether it is on your Facebook store or a brick and mortar store, it is essential that you catch and hold the attention of your target audience. Facebook is an awesome way to get through to them because the social network is accessed frequently by millions of users every day. In fact, the social media site reports that on an average Facebook users’ log into their accounts about 14 times in a single day. This means that they take notice of what appears on their newsfeed and are likely to take action. Facebook allows business to create advertisements where they can focus on a demographic group and can target their desired audience.…

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How Local Businesses are Using Facebook to Connect with Customers

Facebook is for any entrepreneur and business that wishes to reach out to its existing and target audiences on the social media site. Business owners know that the best place to create and maintain rapport with their customers is the virtual space that they frequent regularly. Across the globe, millions of people log into their Facebook account daily. In fact, there are lots of users who check their timeline even before they brush their teeth in the morning! There are a lot of local businesses that are choosing to use Facebook to connect with their customers. They understand that every contact that they make with their customers isn’t to sell products but to make a genuine connection with them. It…

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Facebook Success Stories

Facebook is an awesome platform for any business to reach out to its customers. Whether it is a start-up, a family business or a conglomerate, a Facebook page is an excellent way to encourage engagement. If an entrepreneur or business manager has worries or doubts all they need to do is look at the many Facebook success stories to see how creatively social media and commerce can be used. The social media network shares these stories with its users. A quick perusal of these stories reveals that businesses from across the globe have successfully managed to utilize the social network to make a genuine and productive connection with their target audiences. Stories to Consider When Roger Dubuis, the luxury watchmaker…

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Top Fashion and Beauty Brands on Facebook

Fashion and beauty brands have been pretty slow when it comes to using social media to engage and interact with their customers. This is quite surprising considering that millions of their customers log into their Facebook accounts every day. This industry accounts for some of the most beautiful photographs used for marketing campaigns and have an excellent effect on their target audiences. If you don’t believe that just consider the number of celebrities that endorse the top fashion and beauty brands. While earlier research indicated that the manner in which beauty brands used their Facebook pages was pretty dismal. They rarely updated their pages and often customers would find expired coupons and offers still posted on the pages. Things have…

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Creating Facebook Posts for Maximum Shares

When a brand posts on Facebook it hopes to generate a cycle of response. Visitors and fans may choose to ‘like’ a post, comment on it or share it. When a post is shared, it increases the number of Facebook users who are likely to view it and respond accordingly. This is also how posts go viral on the social network. Understanding Why People Share Social media is based on the very foundation that people want to connect with their friends and their peers. They want to express themselves, lend support and connect with the world around them. Facebook users say that they share posts that make them emotional. When you are creating posts for Facebook you need to be…

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How Frequently Should a Brand Post on its Facebook Page

This is a question that makes social media marketers restless. For a while it seemed that the more a brand posted the more likely it was to receive a response from its target audiences. However clogging your customers’ newsfeed is unlikely to get the best results. Some experts suggest that brands should post at least twice a day, seven days a week. Of course media companies will post more frequently as they report news and have more to share with the world. While CNN posts thrice or four times in a day, on the other hand, on an average The Economist posts about fifteen times daily. What is the Magic Number? This leaves brands and social media strategists confused about…

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Brands Unite on Facebook

The more brands consider their Corporate Social Responsibility (CSR) the more they are convinced that this is no longer an option but a necessity. Customers are more aware today of how powerful companies are in terms of their reach and also what they can accomplish, if they choose to support a cause. A market survey of brands that are doing outstandingly well, even when market conditions were grim, indicates that these are the businesses that choose to stand behind a purpose, rather than just persuade customers. Making money is of course the primary goal of any business. However, it can grow to its full potential only when it takes into account the needs and concerns of its target audiences. This…

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Shopper Psychology: How Design Can Influence Sales

Online shopping is slowly becoming a habit, an addiction, and even a way of life! We shop online at the drop of the hat these days. Be it shoes or bags; clothes or electronics, online stores are becoming a one stop shop for shoppers. Online shopping is synonymous with ease of use and brings in substantial revenue but with fierce competition, there must be something done to set your online store apart right? The basic design of your online store plays a crucial role in reeling in customers and keeps them coming back for more. Here are top five aspects of your webstore’s design that influence sales in your shop: Theme color – Color psychology is definitely not new to…

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How to Encourage User Generated Content on Facebook

Customer behavior suggests that a prospective customer likes to do a fair amount of research before they buy a product. They would much rather spend time on a platform where real people offer reviews and recommendations than on a well designed website that offers detailed product descriptions. This is also why people like to talk on Facebook about the brands and products that they like, or don’t like on. They want to share their experiences with others and in turn influence more than just their circle of friends. User generated content is important to businesses because of several reasons. The first and foremost is that the content is authentic and considered to be reliable. Research indicates that people tend to…

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Most Engaging Brands on Facebook

Internet users love Facebook so much that millions of them log into their accounts every day to connect with their friends. Psychologists would have a field day talking about how important this platform has become to them. It is not just about creating an image but also about self-validation. Facebook users choose to ‘like’ brands that they wish to be associated with. They are not rash about clicking that ‘like’ button. And they don’t hesitate to undo their choice if they find that a brand is taking up way too much space on their newsfeed and timeline. Some brands that are great at engaging audiences on Facebook include DeKyuper. The brand offers a line of cordials, liqueurs, brandies and schnapps.…

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