Why are Big Brands Going Wrong with Facebook Engagement?

In a report by Simply Measured, the Facebook analytics provider, it was summarised that the big brands on Facebook were losing out on engagement. In fact, on an average, brands were believed to have lost over 40% of their monthly engagement. Of a total of ten big brands only two, MTV and Harley Davidson showed an increase in engagement rates. The research study was a cause of concern to brands and social media experts. There are those who suggested that the results were caused due to a change in algorithm used for calculating Facebook engagement. Soon the data and the report were pulled down. It is important that brands, big as well as small, base their Facebook decisions on the…

Read the full article >

How One Brand Used Facebook Coupon to 1,100% ROI

More and more businesses are adopting marketing strategies that include all channels including conventional marketing and social media marketing. Hesselson’s, a family owned pool and sports goods store has used conventional forms of marketing for decades, and decided to use Facebook to address audiences in a unique manner. The results were dramatic to say the very least: The Facebook coupon had a 1,100% ROI. It generated $5,500 in in-store sales. The Facebook coupon resulted in 23% increase in online to offline conversion. Hesselson’s To commemorate its 60th Anniversary the brand was looking to increase brand awareness on social media and improve sales. The family owned business strongly believes in improving its marketing techniques according to the profiles of its target…

Read the full article >

Celebrities on Facebook

Everyone and their cousin have an opinion on what celebrities do or don’t do. Guess what, now with the Facebook Mentions app celebrities can keep a track of what people are saying about them, and also respond to comments. Until now Facebook has essentially promoted conversations and interactions between users, and brands, this is the first time it offers celebrities a special space and status of their own. The Facebook mentions app can be accessed only by public figures and by celebrities who have verified facebook pages. The app is available in the US and also in 40 other countries. Getting a word in The app keeps celebrities informed when Facebook users talk about them in public posts. They can…

Read the full article >

Why Facebook International User Growth is Important for Businesses

Why does it matter that Facebook is growing exponentially across the world? Why does it matter that people across the globe use this social media platform to make sense of their world? It matters, because the crux of good business is to understand customers and give them what they want; an honest brand that genuinely cares about them. It is not surprising that people buy brands that they like as opposed to those they don’t relate to well. Whether it is a business based in the USA, Sweden, Australia or Singapore, it is successful on Facebook only if its interactions are judged to be authentic and genuine. Customers are more willing to reach out and interact with brands now than…

Read the full article >

Facebook: The Top Choice of Social Commerce Marketers

Facebook turns 10 this year and it’s going strong and gearing up for bigger and better things. There are several social media sites and communities that have risen since the inception of Facebook, but the social network is essential to any social commerce campaign. The social aspect to commerce has been in existence since the first customer bought a product. After all, shopping is all about comparisons and recommendations. With millions of its users logging into their account every day Facebook is the top choice of social commerce marketers, and here is why. Pushing up the sales To gain a better understanding of the ever changing ecommerce market Shopify conducted a research study. It included data collected from 37 million…

Read the full article >

Practical Social Commerce Tips for Small Businesses

Small businesses find that social media and social commerce offer them a unique way of reaching out to their online audiences. Most customers, irrespective of their location, have a social media account. They use the account to reach out to their friends, to make an impression on them and to follow the latest news and trends. Businesses find that social commerce not only allows them to market their products to their target audiences but also keeps them connected to them. Shoppers prefer to buy brands that they like and social media sites such as Facebook improve customer engagement and help small businesses offer better customer service. Practical and Viable Social Commerce Tips Use the social media account: Setting up a…

Read the full article >

How to Choose a Facebook Cover Photo

The Facebook cover photo that a business uses on its page takes up a major section of the available space and makes a big impression. It would be wise for a company to use this space effectively and with care. Its choice of Facebook cover photo can improve engagement. Experts suggest that the business change its Facebook cover photo on a monthly basis. This way the picture gets enough attention and when it is changed, the interest continues. Tips on choosing the cover photo Choice of picture: Use pictures of high quality and consider the key colors that it features. Do ensure that the cover photo works well with the profile picture. In some instances brands like to use cover…

Read the full article >

5 Things You Should Know About Facebook Users

Facebook turns 10 this year and both admirers as well as cynics agree that the social media site has come a long way from its inception. In many ways it offers millions of users a platform to express their opinions on, and to reach out to their friends. In the last few years businesses, irrespective of their size and industry, have come to agree on the fact that their marketing is incomplete without Facebook. Brands wish to understand their target audiences better, in order to improve products and services. Here are 5 things that you should know about Facebook users: 71% of internet users have a Facebook account: While 74% of online adult users have an account on a social…

Read the full article >

Why is Social Commerce Important for a Business?

Social media and social commerce should be an inherent part of every business’ marketing strategy and growth plan. There is no platform that offers companies a chance to interact with their customers and target audiences quite like social media sites do. In the last few years the manner in which social media and social commerce is used by businesses has undergone a dramatic change. Entrepreneurs have realized that they cannot pay special attention to only one specific aspect of social media. Social commerce offers them a chance to bring products to the notice of their customers, sell them and also gain from user generated content. The Changing Face of Social Commerce Social commerce, and its impact on a business has…

Read the full article >

Facebook Trends to Watch Out For

Most social media users choose to spend a fair amount of their online time on these sites because of several reasons. They like to connect with their friends on a regular basis. With the hectic life and work schedules that people maintain it is impossible for people to interact with their friends and family as often as they may like to. Their Facebook time gives them this opportunity. The social network also helps them keep up with the latest trends and news that is worth following. Interestingly, there are search engines like Kurrently and Booshaka that specifically search out trending stories on Facebook and Twitter. In January of 2014 Facebook launched its ‘Trending’ section. It is located on the right…

Read the full article >