Facebook Posts that Get the Maximum Shares

When a business is using Facebook to reach out to its target audiences it hopes to elicit a reaction with its posts. Some of the actions that one may hope to see include likes, comments and shares. Why do people share on Facebook? Well, the answer to that is pretty simple, sharing makes them feel good. The New York Times ‘Psychology of Sharing’ revealed interesting insights on human behavior. It summarized that people share because of five primary reasons: To share valuable and relevant content with others. Because the information they share helps define them. To use the information that is shared to stay connected with their friends and loved ones. Sharing the information makes them feel more involved with…

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Is Your Business Using Hastags on Facebook

Everyday millions of pieces of information are created and shared on Facebook. This makes the social media site a dynamic and fun place for internet users. Whatever the issue or trend, there is always some interesting content that one can find on the social network. An excellent way to organize this information is with the help of hashtags. Hashtags, #, help convert a word into a link, simply by placing it before the word. Why are hashtags important for your Facebook page When you use # on your facebook page you make it easier for fans and visitors to find the content that interests them. They make it easier for your business to communicate with its audiences and for them…

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Using Fan Content on Facebook

The thing about selling a product is that the last word lies with the customer. After all, the product was conceptualized and manufactured keeping their needs in mind. Their opinion of the said product will determine its future, and in many ways that of your brand. This is also why people like to read product reviews and keep an ear open for customer opinions on products and brands. Facebook is a social platform that allows businesses and brands to interact with their customers. So, it makes sense for brands to use fan content on Facebook in order to reinforce brand identity and also to reach out new customers. Spadework every day Unlike a conventional marketing campaign which involves months of…

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Facebook Strategies Every Business Must Benefit From

Every few months the Facebook team makes changes to the manner in which the social media site can be used. This essentially means that a business needs to keep up with these changes and use them to the brand’s benefit. However, there are some strategies that need to be kept in mind whenever the marketing and social media managers are planning the company’s social media efforts. Here are some issues that should be addressed and dealt with. Making content relevant When planning and developing content for the Facebook page, it is vital that one remembers the 70:20:10 rule. 70% of a business’ posts should be relevant to the brand and its customers, and should be valuable to them. Some brands…

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The most creative pages on Facebook

For every product and idea that a business sells there are several competitors. So, how does a business ensure that it garners the attention of its target audience and holds on to it? Social media offers companies a dynamic platform to interact and engage their customers. This is not just about creating a Facebook page for the business but about making it interesting enough to catch people’s attention and have them coming back for more. There is nothing more important to a business’ Facebook page as the creativity of its social media team. The word ‘creativity’ has its etymological roots in the Latin word ‘creo’ which means ‘to make or to create’. A business social media strategy has to frequently…

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Tips on improving Facebook participation

Every business works hard at improving customer engagement and participation on its Facebook page.  They often worry about whether their efforts and investment in social media marketing truly pay off. In fact some managers are quite confused as to how much of the business’ sales can be attributed to social commerce. Here are some great tips on improving Facebook participation while you keep track of the sales generated by the business’ Facebook efforts. Get Smart A quick look at some of the top brands on facebook such as Nike, Starbucks, Coca Cola and Chanel reveals that thousands of fans post their pictures on the brand’s Facebook page. This is a great way to generate interest in the page and is…

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Creative marketing on Facebook

Social media marketing and social commerce have brought together brands and customers on a very special and dynamic space. While earlier businesses were suspicious of how important social media would be to their business purposes, today there remain no doubts. In fact, according to a research study conducted by the University of Massachusetts, the number of Fortune 500 companies that are actively using social media is growing by the year. While this may be true, it is vital that brands stay creative if they want to get the king’s share of their customers’ interest and attention. The best way to engage target audiences is by using creative marketing on social media sites such as Facebook. Here are a few companies…

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Facebook: Personal or Business

When Facebook was founded in 2004 no one, not the average internet user nor businesses could have ever imagine the kind of dynamic platform it would offer. Today with over a billion users across the globe, the social network has become an intrinsic part of the global citizen’s life. For over a decade now analysts have been arguing about the use of Facebook; is it personal or for business. Many surveys and research studies have been conducted and have revealed many trends. The underlying fact is that Facebook, like life is about the personal sphere of life as well as the business aspect. Folks come on to the social network to connect with their friends. In fact, for most Facebook…

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How to increase traffic to your facebook page

Many a business owner wonders about the secret to increasing traffic on Facebook. Is there any one formula or technique that offers absolute results? Or, is it a combination of sincere effort to connect with one’s audience, and the effective planning and execution of asocial media campaign. There have been several surveys and research studies that have looked into what makes a brand more popular on Facebook than its contemporaries. Here is a look at the summarized lessons to learn from them. Before one sets about trying to improve the traffic to the Facebook page, it is vital to understand that there are more than 1.5 billion internet users worldwide. Of this number 699 million people access their Facebook accounts…

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Celebrities and their facebook stores

Celebrities rank amongst the highest searches run on search engines. Whether it is news that is associated with them or products that they endorse, fans love to follow them. Social media has given internet users a special space to find news that would interest them and share with their friends. The top celebrity pages on facebook include those of Shakira, Rihanna, Eminem, Cristiano Ronaldo and Vin Diesel. These famous people choose to connect with their fans through social media sites such as facebook, as it allows them direct access to them. There is nothing fans like more than to feel special, and connecting with their favorite celebs on facebook achieves this. Most celebrity pages are well monitored and managed and…

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