Best customer service on facebook

The reputation of a brand depends as much on the quality of its products or services that it offers as it does on its customer service. People want to buy from businesses that appreciate them, and listen and respond to them.  Most marketing managers will tell you that selling a product or service is only half the job done. It is imperative that the customer is offered prompt and courteous customer service at every stage. Whether it is a customer who has a query about a product that interests them, or a question about one that they have bought, or a complaint about a product or service, each interaction needs to be dealt with effectively. Some of the biggest brands…

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Best Use of Facebook for Social Commerce 2014

Social discovery of products and brands plays a key role to improving sales and earning customer loyalty. Brands such as Amazon, Toys R Us, Target and Walmart have teams that focus their dedicated efforts to finding social discovery solutions. The importance of a social media network to a business is dependent on its existing and growing popularity. And in this arena facebook still rules, in terms of number of facebook users and their influence. If a business wants to be visible and well identified on a channel, it needs to choose a social media space where it is likely to attract a larger target audience. Doing it right Some brands have been particularly successful in using facebook for social commerce.…

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Best facebook engagement in the first 5 hours

Facebook is an awesome platform for businesses that want to reach out to customers. Every time a business posts on facebook it hopes to gain the attention of its target audience and engage them. There are several research studies that suggest that the best facebook engagement takes place within the first five hours after a business posts. Customers don’t want to be bombarded with posts by a business and hence, experts suggest that brands post no more than once or twice a day. To make each post count and to receive the maximal response the post needs to be designed well and according to the target audiences. The shelf life of a facebook post Research indicates that in the first…

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How to sell more on your facebook store

Your facebook store is not very different from a brick and mortar store. Whether they are shopping at a physical store or a social commerce shop, customers look for a sense of belonging. They want to enter a store to know that they are appreciated and wanted. Build a community Most people have memories of at least one store that they would walk into, as a child or a young adult, and enjoyed the experience of being there. This was most likely because of its attitude towards its customers, and of course the great products that it sold. Like the favored brick and mortar store in the neighborhood, you can promote a sense of community on your facebook shop too.…

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Tips on running a facebook storefront

Social media and commerce has slowly and comfortably found a key position in the lives of contemporary customers. Millions of people log into their social media accounts daily, to stay connected with their friends, and also to connect with their favorite brands. In fact research indicates that 23% of facebook users don’t just check their facebook account once daily but sometimes more than five times in the day. Quite clearly facebook is an integral part of their lives. According to the Social Media Statistics 2013 by Daze Info 80% of facebook users actively search for brands that interest them. Evidentially people don’t just want to research brands online, they want to interact with them and buy them. Facebook is a…

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How facebook auctions can improve sales

Big brands such as J.C, Penney, Gap and Gamestop setup facebook stores and shut them down within a year’s time. Social commerce is clearly not everyone’s cup of tea, especially if you aren’t willing to think out-of-the-box. There are a growing number of businesses that are choosing to start their enterprise and base it on f-commerce. These entrepreneurs realize and accept the tremendous potential of social commerce. They understand that the social media sites can be used for more than just connecting with customers and engaging them. Here is a look at a few brands that have used facebook auctions to improve sales and growth. Smocking Success In September of 2010 Amy Laws and Nicole Metzger Brewer set up Smocked…

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Facebook Stores in Israel

Facebook is growing in leaps and bounds, and its users are not restricted to any one continent or country. The social network’s acquisition of Israeli start up Onavo, is a clear indication of how seriously the social media site considers this section of the world market. Facebook is reported to have paid between $150 million and $200 million for this acquisition. Onavo specializes in mobile apps in Israel, and has divisions that focus on mobile marketers, mobile analytics and security. Facebook hopes that its decision will help the social network attain a better understanding of social media and social commerce in Israel. The facebook connection 25 million likes on facebook attributed to Israeli users. Number of Israeli facebook users has doubled from…

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How businesses are using facebook contests and sweepstakes

People love contests where they have the opportunity to win a coveted prize. The excitement that surrounds a well designed and executed competition often helps it go viral. People love to share a good thing and if they like a brand and its contest they are sure to encourage their friends to participate. According to research conducted by the Marketing Sherpa people are more likely to take action when they are offered an incentive. This encouragement could be in the form of a contest, sweepstakes or coupons. Practicalities of running a contest 78% of facebook users access the social media network from their mobile phones, and by default most apps cannot be opened on them. So it is best to run…

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Why facebook is important to every business

To research the impact of a facebook page on a business’ sales and growth, a facebook experiment was conducted and reported on the Harvard Business Review. Researchers helped Dessert Gallery set up a facebook page in order to see the impact that it would have on customer behavior. They used the company’s mailing list to conduct a survey and only a miniscule percentage (5.19%) of customers responded. Thereafter, the facebook page was launched. Over several weeks the brand connected well with its target audiences, with regular posts about the goodies they offered. It also conducted contests and promotions to keep customer interest high. They again conducted a survey of customers, facebook fans and customers who were not fans of the…

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Businesses that have grown by listening to their fans

A business depends on its customers in many different ways. Not only do you want them to buy your products and services but also wish to gain insight into the kind of things they like, or don’t like, about the type of products that the business offers. Social commerce is an invaluable tool in the hands of any business manager. It allows you to communicate with your target audiences when they are relaxed, and most likely to respond to your brand’s initiatives. This is why many businesses choose to ask their facebook fans for their opinions on products and also ask for suggestions on how products can be improved. It is the businesses that respond effectively to such feedback that…

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