Business on Facebook Messenger

In early 2015 Facebook announced its decision to give Facebook Messenger a whole new identity. To this end it separated it from the Facebook app. Now the Messenger app can do a lot more than just sending and receiving messages. In fact, industry experts believe that it will create a platform unlike anything that social media has seen before. And why is it important to your business, you ask. Well, Facebook Messenger is only a sign of the things to come and how the face of social commerce is getting ready for yet another dramatic change. So What Can You Do with Messenger Before we look at how messenger is affecting businesses it important for your business to first understand…

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Why Experts are Reconsidering Social Commerce

When social commerce was just in its infancy big brands jumped onto the wagon but very soon, they quietly pulled down the shutters to their Facebook stores. Soon there was much commotion about how social media is not the place to sell products and how social commerce cannot work. The honest truth is that shopping is as much about the social element as it is about actually buying a product. Research by the International Data Corporation states that 58% of the decision making process is already done before a business even realizes that a customer is considering a product. People have been looking for recommendations, sharing experiences and opinions ever since the first product was ever sold, or rather, bartered.…

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How to Boost Social Referrals

People put their faith in social proof over product descriptions and professional reviews. So what exactly is social proof? It is essentially the opinions, recommendations and behavior of friends and other consumers that help people make shopping decisions. People like to know that they will receive value for their buck. They also like to conform to what is considered acceptable in society. And so, they like to ask around when they are buying a product or a service. So essentially people put their faith in word-of-mouth recommendations so they have a good understanding of what they may be buying. Also they want to know if it is considered to be the ‘in’ thing too. In fact the Nielsen Trust in…

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How Local Businesses are Using Facebook to Connect with Customers

Facebook is for any entrepreneur and business that wishes to reach out to its existing and target audiences on the social media site. Business owners know that the best place to create and maintain rapport with their customers is the virtual space that they frequent regularly. Across the globe, millions of people log into their Facebook account daily. In fact, there are lots of users who check their timeline even before they brush their teeth in the morning! There are a lot of local businesses that are choosing to use Facebook to connect with their customers. They understand that every contact that they make with their customers isn’t to sell products but to make a genuine connection with them. It…

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Why is Social Media Relevant to a Business’ Customer Service

It is now a well accepted fact that internet users spend more time on social media sites than they do on any other website including their e-mail. They not only use the social media platform to reach out to their friends, stay connected with current events across the globe but also to interact with their favorite brands. Whether it is a complaint, a query or a request, more and more customers are choosing to approach the brands on their Facebook page. While businesses have realized the tremendous potential of social media towards offering excellent customer service, they are still unable to keep up with their customers. One Thousand Nine Hundred Ninety-four It takes brands an astounding one thousand nine hundred…

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The Social Commerce Journey: From Like to Buy

In the last five years social media has changed the way people interact and relate to the world. Increasing numbers of internet users are spending more time on social media sites than they are on their email accounts. They use their wall and tweets to reach to friends and to find out the latest trends that would interest them. In many ways in a world where communication is rapidly becoming impersonal, social media offers folks a chance to be heard. It’s not surprising that brands have noticed the importance of social media and have created their space on the platform too. While earlier they only looked at the number of ‘likes’ and fans to judge their popularity, it has become…

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Why Facebook International User Growth is Important for Businesses

Why does it matter that Facebook is growing exponentially across the world? Why does it matter that people across the globe use this social media platform to make sense of their world? It matters, because the crux of good business is to understand customers and give them what they want; an honest brand that genuinely cares about them. It is not surprising that people buy brands that they like as opposed to those they don’t relate to well. Whether it is a business based in the USA, Sweden, Australia or Singapore, it is successful on Facebook only if its interactions are judged to be authentic and genuine. Customers are more willing to reach out and interact with brands now than…

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Top Issues that Social Media Users are Likely to Share

When a business creates a Facebook page it aims to connect with its target audiences and engage them. The essential idea is to keep existing customers interested in the brand and inform new customers about the business. Much has been written about the role of content in a social media campaign. While there are no strict guidelines to success on social media, the most important thing that businesses need to keep in mind is what is important to their customers. People respond more positively to visual stimuli than to the written word. This is also why they tend to click the ‘like’ button on Facebook when they see a picture that interests them. Comments are usually garnered by posts that…

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How Social Media is Redefining Direct Selling

When you think of direct selling the Avon lady or a Tupperware party may come to mind. The concept of direct selling is as old as commerce itself.  In fact, it is direct selling that has led the growth in industry and commerce. A few decades back direct selling usually referred to sales people moving from door-to-door selling their wares, or perhaps organizing a festive gathering to achieve the same result. Today, social commerce is a rich and versatile platform for direct sellers. They can showcase their products on a Facebook store and let shoppers to buy while they are on the social network. Social commerce encourages companies to take their business to the customers on their favored social media…

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How is Social Media Driving Sales Up?

When social media sites such as Facebook came up no one could have anticipated the manner in which they would influence online as well as offline shopping. Today, every time internet users log into their social media accounts they connect not only with friends but also with brands. Social media serves as a platform on which customers and brands can interact like they have never done before. A customer’s opinion of a brand strongly affects their shopping decisions. On a network such as Facebook, businesses have the opportunity to make a connection with their target audiences. This connection ensures that their customers are the first to hear about product launches, deals and offers. In a survey conducted by Offerpop it…

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