Practical Social Commerce Tips for Small Businesses

Small businesses find that social media and social commerce offer them a unique way of reaching out to their online audiences. Most customers, irrespective of their location, have a social media account. They use the account to reach out to their friends, to make an impression on them and to follow the latest news and trends. Businesses find that social commerce not only allows them to market their products to their target audiences but also keeps them connected to them. Shoppers prefer to buy brands that they like and social media sites such as Facebook improve customer engagement and help small businesses offer better customer service. Practical and Viable Social Commerce Tips Use the social media account: Setting up a…

Read the full article >

How are Americans Using their Electronic Media Time?

The average American adult spends 11 hours every day with electronic media. From the moment he or she wakes up, through their work day and until they shut their eyes at night, they are surrounded and occupied with electronic media. A recent Nielsen report concluded that they spend the maximum time on live television, radio, their Smartphone and on the internet. Quite clearly they are constantly made aware of what is happening in the world around them. This makes it critical for a business to put forward a consistent message and tone for its target audiences. Businesses need to ensure that their marketing campaigns and strategy are inclusive of all types of platforms, traditional as well as on the internet.…

Read the full article >

So They Found You On Social… Turning Perusing Fans Into Buying Customers

The Facebook formula seems easy enough at first glance – grow your followers and increase their engagement with your posts for better conversion rates. Yet only one percent of many brands’ followers will ever make it to the main website. Likes, shares, and comments might improve your EdgeRank score, but if they’re not leading to any customers then they aren’t as effective as they could be. Of course, there’s not a straight path from a “Like” to a sale, so you’ll need to indirectly guide your followers through your sales funnel. Whether your company is a multinational chain or a small home based business, these tips can help you improve your ROI. Tell a Story with Your Product You can…

Read the full article >

Social Media Advertising for Businesses

Social media advertising is still in its infancy and accounts for only 1-10% of a business’ advertising budget. But, all this is set to change, drastically. In 2012 businesses spent $ 4.7 billion on social media advertising. Experts say that by the year 2017 this number is conservatively expected to increase to $ 11 billion. Of course there is a better chance of the predicted number rising higher because globally social media users are spending hours at end on their favored networks. Some studies such as that by Experian Marketing Services indicate that for every hour that Americans spend online, they spend 16 minutes on social media sites. According to Nielsen every day, the average US adult spends 11 hours…

Read the full article >

The most creative pages on Facebook

For every product and idea that a business sells there are several competitors. So, how does a business ensure that it garners the attention of its target audience and holds on to it? Social media offers companies a dynamic platform to interact and engage their customers. This is not just about creating a Facebook page for the business but about making it interesting enough to catch people’s attention and have them coming back for more. There is nothing more important to a business’ Facebook page as the creativity of its social media team. The word ‘creativity’ has its etymological roots in the Latin word ‘creo’ which means ‘to make or to create’. A business social media strategy has to frequently…

Read the full article >

Understanding the Social Commerce Customer

Every year several surveys and research studies are conducted to gain a better understanding of the social commerce customers. Data is collected, tallied and analysis done, in the hope that businesses may gain a better insight into the mind and worlds of their customers. They hope to use this knowledge to tweak their social media and social commerce experience, so as to boost sales and promote brand loyalty. What people often forget is that social psychology plays a critical role in understanding human behavior on the social commerce platform. The marketplace may have changed drastically but the basic human principles of interaction remain the same. If a business focuses on these core issues it stands to gain a lot from…

Read the full article >

Facebook: Personal or Business

When Facebook was founded in 2004 no one, not the average internet user nor businesses could have ever imagine the kind of dynamic platform it would offer. Today with over a billion users across the globe, the social network has become an intrinsic part of the global citizen’s life. For over a decade now analysts have been arguing about the use of Facebook; is it personal or for business. Many surveys and research studies have been conducted and have revealed many trends. The underlying fact is that Facebook, like life is about the personal sphere of life as well as the business aspect. Folks come on to the social network to connect with their friends. In fact, for most Facebook…

Read the full article >

Why facebook is important to every business

To research the impact of a facebook page on a business’ sales and growth, a facebook experiment was conducted and reported on the Harvard Business Review. Researchers helped Dessert Gallery set up a facebook page in order to see the impact that it would have on customer behavior. They used the company’s mailing list to conduct a survey and only a miniscule percentage (5.19%) of customers responded. Thereafter, the facebook page was launched. Over several weeks the brand connected well with its target audiences, with regular posts about the goodies they offered. It also conducted contests and promotions to keep customer interest high. They again conducted a survey of customers, facebook fans and customers who were not fans of the…

Read the full article >

Top reasons why fans ‘unlike’ a brand

The average facebook user is difficult to profile and put into a general category. This is primarily because the social network has users that are from varied demographic groups. And so, it is important for any business to design its social media strategy based on its target audience. However, there are a few things that put off most folks and prompts them to ‘unlike’ a brand. Top reason for ‘unliking’ a brand Posting too frequently is something that irritates facebook users. They hate finding their news update cluttered with posts by a single business. This is especially true if the posts are not well designed and only aim at promoting the brand on the social network. A survey indicates that…

Read the full article >

How some businesses have grown with social media

There are many businesses that have understood the very crux of social media is to engage customers and hold their attention. With well developed content and engagement strategies these are the businesses that facebook users look out for. Diamond Candles is one such brand. The company is only two years old but it uses social media and social commerce with flair. It sells soy candles that are natural and earth friendly. The brand uses both facebook as well as twitter well. The facebook shop is a great place for customers to shop. They can also connect with other customers and share their experiences on the brand’s fan page. Diamond Candles encourages its customers to share their thoughts and opinions with…

Read the full article >