Why do customers abandon a shopping cart

Abandoned shopping carts cost online businesses millions of dollars every year. To improve sales and increase revenue it is vital for business managers to look at this issue and deal with the reasons that prompt shoppers to leave their shopping carts unattended. The most common reasons for abandoning a shopping cart is that shoppers were either just perusing through the store or they were confronted by unexpected costs. The latter may be in the form of shipping costs or it could be that a discount coupon that the customer tried to use didn’t work. Nothing puts off a customer like the feeling that they are being cheated or taken for granted. The consequences of abandoned shopping carts Unless a customer…

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What do consumers want from their online shopping experience

A few years back internet users were passive participants on the world’s largest information highway. They accessed the internet to get information and found no opportunity to contribute in any way. With the advent of social media, they have found a strong and wide platform to voice their opinions on, and to be heard. Whether it is politics, products they like and brands they support, social media users like to voice their thoughts, clearly. In order to improve social commerce it is critical for managers to first understand what consumers want from their online shopping experience. Why do people choose to become fans of a brand and receive updates from it? Most social media users who click on the ‘like’…

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Why do Facebook users follow a brand?

If your business is not on facebook, or has a facebook fan page that it doesn’t manage well, then it is time to sit up and take note of some interesting statistics. When facebook started initially it was a way for friends to stay connected with each other. Over time both the social media sites and businesses realized the potential of this platform. Yet, there are skeptics who ask why a facebook user would ‘like’ and follow a brand. Here is why. A recent research study by ComScore and UPS revealed the following trends. 60% of facebook users choose to ‘like’ a brand      because they want to gain from the special offers and discounts that are      exclusively offered…

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How businesses can use facebook offers

Who doesn’t love a great offer? From searching through the weekend newspaper for coupons and deals to having them delivered on your facebook newsfeed, the modern consumer has come a long way. Facebook offers Facebook is the social media site that has changed the way people interact with each other and with their favorite brands. It is known to create interesting concepts that helps businesses reach out to consumers. It is also known for its frequent changes that often irritate and irk users. However, facebook offers is a feature that is welcomed by most facebook users. It gives people a chance to receive offers directly through their newsfeed. As the offers are from brands they ‘like’, they are usually interesting…

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Tools that can improve social commerce

Social commerce takes the enormous power of social media and couples it with the convenience and fun of shopping online. This is the present and future of online shopping. No longer do customers have to wait to talk to their friends about a product or a brand that interests them. They can just seek their facebook friends’ opinions and recommendations and shop on the social network. Success with social commerce is all about offering customers a great social commerce store. A facebook shop Facebook accounts for 25% of the total time a person spends online. The social network can be accessed anywhere one has connectivity and the right gadget. This throws open a world of opportunities for businesses to sell…

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Why small businesses need to focus on social commerce

If small businesses want to create a name and reputation for themselves, they need to think and market their products smartly. The way to achieve this is with social media and social commerce. Even with a small marketing budget a small business can achieve wonders with social commerce.  Selling products where the target audience is It is important that a business offer its products on a platform that is frequented by its potential customers. Facebook is a social media site that is visited by millions of users every day. Analysts say by 2013 close to 115 millions pieces of user generated content will be available. This essentially means that when a customer has a query about a brand or product,…

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Key to social commerce success

Social commerce is defined as a type of e-commerce that uses the power of social media to allow businesses to interact and engage their target audiences.  Social commerce assists in the buying and selling of products online. Word of mouth recommendations can make or destroy the reputation of a business. While it has always been an important factor for customers to choose one brand over the other, in the contemporary world it is critical to business success. Key issues to focus on The key to social commerce success is to understand that it is a part of business’ marketing strategy and not an exclusive channel. There are three key issues that need to be focused upon to improve sales and…

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Stores that Sell Many Brands

Very often social media users see and share products that they like. This would have been a great time to sell the product if the brand had a facebook storefront or if a retailer sold the product. Why is a facebook shop important? This is a question that many business owners ask. Well, the answer is very simple. If you had access to your target audience, all gathered at one spot, wouldn’t you want to sell your products there. There are many retailers that sell several brands. This keeps things interesting for fans and their friends. Why people like retailers that sell many brands One of the top things that people like about such shops is the fact that they…

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Use facebook to tell your brand story Utilice facebook para compartir la historia de su marcaUse facebook to tell your brand story

Facebook offers businesses a wonderful opportunity to interact with their target audiences. They can use this platform to tell their brand story, build and cement the brand identity. Every business has to work hard at keeping a finger on the pulse of its target audience, and facebook is essential to achieve this. About the profile The profile can be used effectively to tell a brand story. The Coca-Cola facebook page offers information on how the product was first developed as a fountain beverage, by mixing carbonated water with coca cola syrup. This page also offers a historical timeline of the brand. This is an excellent idea for businesses that have been around for several decades. The page focuses not just…

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What are People Sharing on Facebook?¿Que estan compartiendo las personas en facebook?What Are People Sharing on Facebook?

Sharing is an ancient practice, perhaps as old as mankind. People like to tell stories, retell incidents and pass information to friends and family. The type of information would have been dependent on the generation and what it considered important. With the advent of the internet it became easier to find information. However, with the coming of social media, people truly started to share. In many ways social media has empowered people and given them a platform to express themselves. What are they sharing? People like to share all kinds of information and these can be broadly classified into groups. Entertaining and valuable information. This may include a funny story, an amusing quote or a piece of entertaining news. They…

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