The rising need for social commerceLa creciente necesidad de el comercio socialThe rising need for social commerce

This is the age in which businesses have to fight strong for their place in the market. Whether yours is a big or a small business, it needs to stay in touch with its target audiences. It is crucial that your business is able to connect with its customers and inspire brand loyalty. There are many ways to sell products and businesses need to explore all avenues. The rising need for social commerce is based on the consumers need to ensure that they get value for their money. The social experience People like to talk to their friends, neighbors and colleagues about the things that they wish to buy. They like to get a good understanding of what kind of…

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New trends in social commerceNuevas tendencias en el comercio socialNew trends in social commerce

Social commerce is a viable option for all businesses, big and small. If a business wishes to gain success on social media and with social commerce, it needs to pay keen attention to trends in social commerce. This knowledge will help refine the brand’s social commerce strategy and gain optimally from it. The success of social commerce lies in the power that the customers hold over each other. People like to talk to their friends and even strangers about what they should buy and what to avoid. It is kind of like people asking for recommendations at a supermarket or taking friends along for a shopping expedition. Social gifts Social commerce harnesses the power of word-of-mouth recommendations. It is more…

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Why social media needs to be taken seriously by businesses

Millions of people use social media daily. And we are talking about people who have money to spend and are a part of your target audience. When social media was in its infancy, people thought that it was a passing fad that was of interest to teenagers and young adults. Over the last few years it has become apparent that social media is a unique and powerful tool for business managers.  Research indicates that 65% of facebook users are over the age of 35. Therefore, businesses need to keep their finger on social media sites like Facebook, Twitter and Google+. They can use social media in versatile ways. Engaging the target audiences on social media is a great way to…

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How your facebook store needs to be customized for your business and customers

Facebook allows businesses the amazing opportunity to interact with their target audiences on the social network. They can get to know and understand their customers and offer customer service like never before. People like to be heard, and on facebook your business can ensure that your customers feel appreciated. Why your facebook store is important Facebook stores are essential for any business that has presence on social media. They not only showcase your products and allow customers to shop conveniently, but they also promote the brand in extraordinary ways. The design and style Ask any business manager, and he or she will tell you that they would give anything to have their brand promoted by their customers. When it comes…

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Why social commerce is synonymous to facebook commerce

  When e-commerce was introduced it was the advent of Web 1.0. Brands and consumers were not very sure how well this trend would do, and look how well that turned out. People choose to shop online for several reasons and these include a wide choice, great deals and the convenience of shopping from one’s personal space. Web 2.0 has changed the way the internet is used. It has put people in the front seat and let them know that their opinion counts. As a general rule, people trust the opinions of their friends and other shoppers over the product description and claims offered by businesses. They are influenced by what they hear about a brand and in turn influence…

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Why group buying is important for businesses

Group buying is not a new phenomenon. It is something that friends have often done in the past to buy something special for a common friend. It may be a birthday gift for a colleague at work, or an expensive birthday gift for a grandmother from her doting grandchildren. People like to contribute and share the cost of a gift for a friend. Social media sites help friends, all over the world, connect and interact on a common and dynamic platform. They are known to send each other virtual gifts. Group buying allows facebook users the chance to shop together with their friends for the purpose of buying a common friend a gift. Group buying on facebook It is important…

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Restaurants on facebook

Most restaurants do good business because they have a great reputation of offering a fine dining experience. Word-of-mouth is crucial in this service industry. People love to recommend good restaurants to their friends. They don’t feel shy of voicing their opinion after they have had a less than perfect experience at an eatery. Facebook has become a popular platform that people from across the world use to interact with their friends. They are influenced by what their friends think and experience and also play a key role in shaping the reputation of a restaurant. It is important for restaurants, cafes and bistros to have an active presence on facebook. This will ensure that patrons and prospective customers can find the…

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Craft stores on facebook

  From time immemorial, across cultures, people have used craft as a means of self expression and also a way to connect with others. It allows a person to creatively express him or herself through a wide range of mediums. Whether it is knitting, quilting, wood work or weaving, crafts fascinate people. For the creator it may be the ‘my time’ that they desire or they may like to join a craft group that supports and encourages them. It is, thus, not surprising to find craft stores on facebook. The purpose of these stores and fan pages may vary from generating interest in a store, to actually selling its products and supplies on the social network. The immensely popular Jo-Ann…

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How a start up home business can use facebook

A start up home business owner needs to ensure that the business is well recognized by its target audience. While having a great product is the first step towards business success, it also needs to be marketed properly. Facebook offers start ups an excellent platform to approach prospective customers and offer information regarding the brand and its product line. The social network can be used in versatile ways. One of the biggest advantages that a facebook page offers is the fact that a business can build and cement its brand identity. Interaction and sales By engaging customers on its facebook fan page, start up home businesses can gain a good understanding of their target audience and what interests them. Customers…

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Top reasons why new parents on to shop on facebook

The road to parenthood is paved with bricks of patience, innovation and multitasking. New parents often find it difficult to cope with the many changes that come with being a parent. Some basic issues such as feeding, diapering and bathing require a lot of time, planning and effort. They can save themselves the trouble of running out for groceries, diapers detergent and many more things. Facebook and parenting It is but natural that new mums and dads will ask their friends and relations for advice and suggestions. They want to ensure that they make the right choices and opt for the best baby care products. To this end too, they will want to speak to their friends. Facebook makes it…

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