Supporting local businesses on facebook

Economies across the world are struggling, as businesses work hard and creatively to stay afloat. It is a time to support local businesses. Facebook and social media can help local businesses reach out to their customer base and keep them loyal. Unlike what a lot of business managers may believe social media is not just for big or national brands. It is for any business, small or big, that wishes to approach its target audience on an even platform. The contemporary consumer is more aware and socially conscious than ever before. They wish to buy products from local businesses and environment friendly enterprises. It is important for businesses to reach out to their customers and connect with them. Consumers prefer…

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Is social commerce only for small businesses

Social commerce or shopping on social media sites is here to stay. Some business managers may wonder whether facebook stores are apt for their businesses. Is social commerce for a select industry or a group of businesses? Is it only for small businesses? Social commerce is for any business, big or small. What is important is that it understands and taps into the unique power that social media offers both customers and brands. Never before have businesses and their customers shared a platform like the kind social media creates. It can be used in myriad ways. A company can choose to use facebook for market research, promote its upcoming products and to sell on facebook storefronts. When a customer is…

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Sweet on Facebook

  Everyone and their cousin are on facebook. They enjoy the fact that they can express themselves freely, and in real time. They love being able to interact and stay connected with their friends. They like being able to discover new and interesting trends and brands. Social media also gives them the opportunity to lend support to the brands that they are loyal to. When you buy some candy, you recapture some of the lost innocence and wonder of childhood. It is no wonder that most people relish the joy and thrill of buying a bag of candy for themselves and for their loved ones. There are candy and sweet facebook stores that customers can shop at to buy their…

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Facebook information and statistics that affect social commerce

Facebook information and statistics that affect social commerce If you don’t have social media presence on facebook or rarely access your account here is some information and statistics that you should consider. There are over 800 million facebook users. Of this number the social network added 200 million users in 2011. 72% of internet users in the US are facebook users. This essentially means that most of your target audience is on the network. The fastest growing demographic group on facebook is the 18-24 year old section. The 35+ age group now accounts for over 30% of facebook users. 70% of facebook users are outside of the US. Thus, when you open a facebook store you are getting ready to sell…

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Why small businesses cannot succeed without facebook

Why small businesses cannot succeed without facebook With rapid technological advancement, a small business needs to ask itself how it can use new technology and gain from it. Facebook started as a social network that helped people connect with their friends. Today, used effectively, it is a powerful marketing and public relations tool, for small businesses. Small businesses cannot succeed without facebook, simply because they would not have access to such a wide and interested audience with any other medium. Social media can be used for marketing on facebook, social commerce and for market research. It is also a great for building brand identity and cementing it. Customer service can be improved with regular facebook interactions. Increase your customer base…

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Learn social media lessons from three top brands

Learn social media lessons from three top brands Individuals and businesses can learn a lot by studying others. This is also true for social media marketing. Whether you are planning a social media strategy or wondering what you did wrong with marketing on facebook, you can benefit from studying how the top brands use social media effectively. Staying true to your brand When you study the top brands on social media, you will understand that every business needs to make social commerce and media choices that work well for it. This essentially means that the same formula may not work for everyone. It is vital that you stay true and consistent with your brand identity. Also, every social media site…

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Facebook for brick and mortar stores

Facebook for brick and mortar stores The concept of social media lies in the fact that people want to connect with their friends. As they are often unable to do so in real life, social networks like facebook allow them to meet and interact in virtual space. People also love to check on their favorite brands and want to find out what their friends recommend. Brick and mortar stores can benefit tremendously by having and managing a facebook store. Examples of the same include Walmart and Target. These are times when marketing and advertising budgets are tight. Marketing on social media is relatively inexpensive and has the potential of creating a dramatic impact. Whether you are a standalone mom and…

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Restaurants on facebook

Restaurants on facebook Facebook is a social media site that is used by millions of people from across the world. This makes it a business manager’s dream come true. Restaurants in particular can benefit tremendously by such efforts. The many advantages of restaurants on facebook The social network not only allows a restaurant to present information that would be of interest to its customers but also allows the business to act on feedback received from patrons. Criticism can also be used to create a positive experience and encourage the patron to return. To others who read such posts, it is an indicator of how well the establishment treats its customers. It is a good idea for restaurants to use facebook…

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Top 5 small business facebook pages

Social media is a powerful tool in the hands of any business, big or small. For a business to reach out to its target audience it needs to have a social media campaign that is well conceived and executed. You can use an app such as Storefront Social to create a facebook shop you’re your business justice. There are some small businesses that have generated a lot of interest on facebook. A look at such facebook pages can help refine your social commerce strategy. It’s the thought that counts The business idea for Easy Lunch Boxes  arose from a mother’s need to organize her kid’s lunchbox in a manner that made it appealing and fun. A visit to the facebook…

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Top 3 ways to divert traffic to your facebook shop

Top 3 ways to divert traffic to your facebook shop It is possible to create a facebook store in a matter of minutes. However, experts recommend that you spend some time deciding on how you wish your shop to look. Some key issues that need your attention include the store name. It is best to go with a name that clearly states what your facebook shop sells. Here are some great ways to divert traffic to your facebook shop. Style and design matter The design of your facebook shop is a key factor in how visitors react to it. A store should be pleasing to the eye and offer content and navigation that make shopping fun. Use an application such…

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