Restaurants on Twitter

If you’re running a small business, here is something you may like to learn from some of the many restaurants and brands, such as Boloco and Kogi, on Twitter. Anyone who understands business will tell you that brand loyalty and customer service go hand in hand. You too can use social media as a way to listen and interact with customers. A tweet can spread the good word about your business and bring in more customers. It can also help you tweak up loose ends and ensure that you offer prompt and courteous service to your customers. Using Twitter to monitor ‘chatter’ about your brand will help you identify possible ‘damage control’ that can be done simply by reaching out…

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Facebook Helps Keep Customers Loyal

If your business is still not on Facebook, here is yet another reason to create a brand presence on the social media site. In a recent report by Syncapse it was revealed that 81% fans stated that they related better with the brand than the 39% of non-fans. Facebook fans are 28% more likely to remain loyal to a brand that other customers. 68% of a business’ Facebook fans are also likely to recommend a product to others. It is important for small and medium businesses to use social media sites such as Facebook to create a strong brand image and also to interact closely with their target audience. Also write ushere about Storefront Social’s Services if you’re overwhelmed by the…

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Start Ups and Social Media

Every small business can benefit from social media initiatives, even start-ups. It is crucial that you reach out to your target audience even as you find your feet in the business community. Social media allows you to interact with your customers and partners and get a good feel of what they want. As a start-up, you probably have a limited marketing and advertising budget. Your social media campaign will allow you to reach out to your target audience with minimal investment. This is also a good time to use social media sites as a sound board for ideas, customer service and to get a good understanding of what your competitors are doing. Check out how Grooveshark interacts with its users.…

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Social Media for Lead Generation and Customer Service

The Small Business Success Index report by the University of Maryland’s Smith School of Business indicates that technology adoption has doubled in the U.S in the past year. It has increased from 12% to 24%. Respondents reported that they expect returns from their social media efforts in a year or less. One in five businesses is using social media sites such as Facebook and LinkedIn. Businesses find social media to be useful for lead generation and also for customer service. Most businesses use their company pages to initiate social media interaction and also use status updates on social media sites effectively. Storefront Social is a great complement for businesses that are trying to reach out to their customer and fan…

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