7 Essential Tools for Ecommerce Success

Starting a new business can be daunting. The ecommerce space is doubly so, with wafer thin margins and competition chewing through any profits you might hope to make. In this hyper-competitive environment, every bit of help goes a long way in giving your business an extra edge. When this help comes in the form of tools that make individual aspects of your business more efficient, it makes sense to welcome them with both hands. So, as we enter all bells ringing into 2016, let’s examine a few such tools that work behind the scenes to help you market and sell your goods digitally while running a successful online business. Need #1: Building Traffic to Your Site Tool: DandyLoop How would…

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Business on Facebook Messenger

In early 2015 Facebook announced its decision to give Facebook Messenger a whole new identity. To this end it separated it from the Facebook app. Now the Messenger app can do a lot more than just sending and receiving messages. In fact, industry experts believe that it will create a platform unlike anything that social media has seen before. And why is it important to your business, you ask. Well, Facebook Messenger is only a sign of the things to come and how the face of social commerce is getting ready for yet another dramatic change. So What Can You Do with Messenger Before we look at how messenger is affecting businesses it important for your business to first understand…

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Which Social Network is Best for Small Businesses?

Even with the strides that social media sites have taken in the last few years, some business owners still wonder if they should be on social media. And if so, which social network suits their purpose best. The first thing that entrepreneurs need to understand is that they must have a presence on a platform that is frequented by their customers and target audience. Social networks such as Facebook help companies connect with their existing customers and interact with them. This helps improve customer loyalty by enhancing the customer’s experience with the brand. Furthermore, people are likely to recommend a brand that they like and interact with frequently. In fact according to a Nielsen survey, 93% of social media users…

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Tips on Creating a Great Facebok Ad

Facebook has become an integral part of a business’ marketing and advertising campaign. Here are some key issues you need to keep in mind when creating a great Facebook Ad. To begin with you need to understand that your company has numerous choices when it comes to creating a Facebook Ad. If you are unsure of how to go about creating and placing the advertisement, the social media channel offers help. You could also initially boost a post to see how investing in advertising on Facebook can increase brand visibility on the network. The post should feature an appropriate picture, description and a call to action message. You can select the audience that you wish to focus on, the time…

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5 Facebook Apps Your Brand Should Consider

Every business that has its Facebook page should consider using Facebook apps that make it more interesting and fun to use. Some of these apps can help a business sell products on its social media store, others can help create polls and still others can help a brand integrate its social media activities. Quite clearly there are many Facebook apps that would be of interest to your business. However, it is important that you select them with care and consideration and don’t end up crowding your page with them. What are Facebook Apps? You have heard about them, used them, but do you know what Facebook apps are? In the simplest terms, these are interactive software applications that have been…

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Meet the Top Storytellers on Facebook

People love stories. Social psychology experts suggest that stories help us understand and remember. In fact, the cognitive system is closely linked to social knowledge. In other words we understand the meaning and relevance of things when they are related to the social. This is why marketers who are great storytellers are also the best in their line of work. Facebook is in many ways the social face of the internet. Every day millions of users log in to the social network to share their lives with their friends. They also use it to follow trends, explore products and brands, and also to shop. In many ways their understanding of their world is shaped by their experience on Facebook. When…

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How to Create a Seamless Shopping Experience on your Facebook Storefront

The face of shopping has undergone a dramatic change in the last decade. Customers are no longer passive participants in the buying and selling process. Their role in the transaction is no longer limited to choosing a product and paying for them. The contemporary shopper does more than just look and buy. He or she frequently uses mobile devices to quickly compare prices. This ensures that they get the best possible deal. They also read reviews by other customers and don’t hesitate to ask questions. A survey was conducted to find out what percentage of offline shoppers checked products online before making their final decision. A surprising 60% of respondents reported that they used their mobile devices to take pictures…

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Why Employees Should be an Integral Part of Social Media Campaign

Creating and curating fresh and relevant content for your business’ social media account is not an easy task. That is unless you are willing to make your employees an integral part of your social media campaign. They say that a chain is as strong as its weakest link, and to be honest in the cut throat business world of today, you need your team to be strong and supportive. This is why it is a great idea to involve your employees in the brand’s social media efforts. You’ll find that some take to this initiative better than others, and that is just fine. Employees shouldn’t be forced to participate on social media if it doesn’t some naturally to them. It…

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Top Facebook Ads and Why they Work

Advertising has undergone a dramatic change in the last decade or so. Research indicates that today ads on Facebook garner more attention and inspire more emotional engagement than those on the television or on a business website. Some of the top Facebook ads that have captured the imagination of the customers and have an excellent click through rate include a Nature Box Facebook ad. The picture focuses on several healthy and delicious snacks that the brand offers. The colours of the foods makes the visual interesting, as does the offer that goes with. The brand offers free samples of five products, only at $7.95, the cost of the shipping. Multi-picture advertisements have an interesting visual impact. There are many businesses…

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How to Deal with a Social Media Crisis

What happens when brands are constantly connected with their customers in real time on social media? It’s really great when businesses communicate with them and engage them with relevant content. However, once in a while an employee may send out an unsavory tweet or a post a hastily composed message and offend customers. How Dangerous is a Social Media Crisis? A social media crisis is quite unlike any other that a business may encounter. And the reason for this is that with social media, news spreads like fire, well perhaps, even faster. People like brands that they can trust and relate to. Social media can help companies establish a comfortable rapport with their shoppers.  And the flip side of the…

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