Why Social Listening is Vital for Your Business

Social listening is the latest buzzword, and with good reason. It basically refers to the manner in which businesses use social media and the internet to find out what customers are saying about their brand and its competitors.  It offers companies direct access to what customers have to say, and accordingly help businesses refine their marketing and advertising techniques. Customers talk about brands often with their friends. But they rarely speak to the brand directly. This can be rectified with social listening. The interesting thing is that social listening is fast becoming an important part of business planning and strategy. People expect businesses to respond when they talk about them on social media channels. Research indicates that in the 18…

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How to Boost Social Referrals

People put their faith in social proof over product descriptions and professional reviews. So what exactly is social proof? It is essentially the opinions, recommendations and behavior of friends and other consumers that help people make shopping decisions. People like to know that they will receive value for their buck. They also like to conform to what is considered acceptable in society. And so, they like to ask around when they are buying a product or a service. So essentially people put their faith in word-of-mouth recommendations so they have a good understanding of what they may be buying. Also they want to know if it is considered to be the ‘in’ thing too. In fact the Nielsen Trust in…

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Why Businesses Should Share Content on Facebook

How well a business’ post is received on Facebook or on any other social media channel depends entirely on how important the issue is to its target audiences.  To improve engagement on its Facebook page a brand needs to ensure that it stays connected with its customers and understands issues that are close to their heart. Content does not always need to be original, a brand can also choose to share content or curate posts by other brands or groups. Why Sharing is Important The key aspect of any image or posts going viral on Facebook is the fact that it is shared by people and re-shared and so on. If brands want to genuinely interact with their customers they…

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Why Social Media Marketing is Important for All Businesses

This is truly the age of information and technology. It is estimated that an average person views thousands of advertisements every day. From television, newspapers and leaflets to buses, buildings and parking spots, it is difficult to escape advertisements. Each vies for the customer’s attention and interest. However, very few actually manage to gain the few seconds of attention that may lead to a sale. Social media marketing is important for all businesses, irrespective of their industry and size. Facebook is the preferred online destination of billions of internet users across the world. This means that internationally as well as regionally, customers and audiences use the social media site on a regular basis. Not only do they pay attention to…

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Why the Time for Social Commerce is Right Now!

Social commerce is here to stay. The sooner businesses understand and accept this, the sooner they can get on with effectively using this versatile social platform. The question is no longer limited to whether your company should consider social commerce, but how quickly you can set up shop and begin to understand how crucial it is towards business success. Until the arrival of social media the internet was used for personal purposes such as sending emails and chatting with friends, or for commercial purposes. With social commerce you get the best of both worlds. Why Social Commerce? Facebook has millions of users across the globe who log into their accounts on a regular basis. This essentially means that brands have…

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Top Social Commerce Brands

Social commerce refers to activities and behavior related to ecommerce. It includes sales on facebook storefront, product recommendations, selling and buying, etc. There are some brands that use social commerce and social media with more creativity and success than others. Focusing on the Egg The Cadbury Crème Egg is one such brand. The product is available for a limited period of time and hence, the sense of urgency to buy it is an excellent factor that motivates customers.  The brand used its Facebook page with flair and reached out to 15 million customers. 21% of its audience included people who had not viewed the Cadbury Crème Egg advertisement on television. The social media team that worked on this campaign paid…

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Is Your Brand Socially Devoted?

Many business managers wonder if being socially devoted is important for their company, and what it means to its customers. The answer is pretty simple; to be socially devoted a brand has to keep a two way communication channel open with its customers. It has to respond to queries and complaints and finally, it has to do so in a timely manner. For a long time, business managers limited marketing efforts to bombarding their customers with advertisements. Today, it is clear that customers are interested in brands that are interested in them. If customers like a brand they will buy it, or else they’d rather pass on an offer. In recent years, researchers and marketing experts have started laying stress…

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How Local Businesses are Using Facebook to Connect with Customers

Facebook is for any entrepreneur and business that wishes to reach out to its existing and target audiences on the social media site. Business owners know that the best place to create and maintain rapport with their customers is the virtual space that they frequent regularly. Across the globe, millions of people log into their Facebook account daily. In fact, there are lots of users who check their timeline even before they brush their teeth in the morning! There are a lot of local businesses that are choosing to use Facebook to connect with their customers. They understand that every contact that they make with their customers isn’t to sell products but to make a genuine connection with them. It…

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Top Fashion and Beauty Brands on Facebook

Fashion and beauty brands have been pretty slow when it comes to using social media to engage and interact with their customers. This is quite surprising considering that millions of their customers log into their Facebook accounts every day. This industry accounts for some of the most beautiful photographs used for marketing campaigns and have an excellent effect on their target audiences. If you don’t believe that just consider the number of celebrities that endorse the top fashion and beauty brands. While earlier research indicated that the manner in which beauty brands used their Facebook pages was pretty dismal. They rarely updated their pages and often customers would find expired coupons and offers still posted on the pages. Things have…

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Why is Social Listening Important for Social Commerce Marketers

Social media is well into its teens and businesses still tend to use it quite like they would use a billboard to place an advertisement. Social listening is a skill that brands need to develop and work on if they want to achieve maximum success with social media. Social listening refers to a business’ ability to listen to its target audiences on social media channels and respond appropriately. Forrester says that while companies are listening to their customers they don’t really know what to do with the information. It is imperative that businesses realize that the value of social media is not limited to publishing content and posting product and brand updates. The power and value of social media goes…

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