Brands Unite on Facebook

The more brands consider their Corporate Social Responsibility (CSR) the more they are convinced that this is no longer an option but a necessity. Customers are more aware today of how powerful companies are in terms of their reach and also what they can accomplish, if they choose to support a cause. A market survey of brands that are doing outstandingly well, even when market conditions were grim, indicates that these are the businesses that choose to stand behind a purpose, rather than just persuade customers. Making money is of course the primary goal of any business. However, it can grow to its full potential only when it takes into account the needs and concerns of its target audiences. This…

Read the full article >

Why is Social Media Relevant to a Business’ Customer Service

It is now a well accepted fact that internet users spend more time on social media sites than they do on any other website including their e-mail. They not only use the social media platform to reach out to their friends, stay connected with current events across the globe but also to interact with their favorite brands. Whether it is a complaint, a query or a request, more and more customers are choosing to approach the brands on their Facebook page. While businesses have realized the tremendous potential of social media towards offering excellent customer service, they are still unable to keep up with their customers. One Thousand Nine Hundred Ninety-four It takes brands an astounding one thousand nine hundred…

Read the full article >

Shopper Psychology: How Design Can Influence Sales

Online shopping is slowly becoming a habit, an addiction, and even a way of life! We shop online at the drop of the hat these days. Be it shoes or bags; clothes or electronics, online stores are becoming a one stop shop for shoppers. Online shopping is synonymous with ease of use and brings in substantial revenue but with fierce competition, there must be something done to set your online store apart right? The basic design of your online store plays a crucial role in reeling in customers and keeps them coming back for more. Here are top five aspects of your webstore’s design that influence sales in your shop: Theme color – Color psychology is definitely not new to…

Read the full article >

The Social Commerce Journey: From Like to Buy

In the last five years social media has changed the way people interact and relate to the world. Increasing numbers of internet users are spending more time on social media sites than they are on their email accounts. They use their wall and tweets to reach to friends and to find out the latest trends that would interest them. In many ways in a world where communication is rapidly becoming impersonal, social media offers folks a chance to be heard. It’s not surprising that brands have noticed the importance of social media and have created their space on the platform too. While earlier they only looked at the number of ‘likes’ and fans to judge their popularity, it has become…

Read the full article >

How One Brand is Making Social Commerce a Thundering Success

There has been so much of talk over the last few years over the feasibility and viability of social commerce. Large brands have set up social commerce stores, and then closed them down. And yet, one brand has made a thundering success of social commerce. And in its journey it has stepped on some key footholds that can make social commerce a reality for any business. Lolly Wolly Doodle has its humble and sincere beginnings in 2009 when Brandi Temple, a Lexington mom, decided to sell some of the homemade clothes, the kind she had made for her daughters. Temple wanted to create age appropriate clothes for her kids and often had leftover cloth that she decided to make into…

Read the full article >

How One Brand Used Facebook Coupon to 1,100% ROI

More and more businesses are adopting marketing strategies that include all channels including conventional marketing and social media marketing. Hesselson’s, a family owned pool and sports goods store has used conventional forms of marketing for decades, and decided to use Facebook to address audiences in a unique manner. The results were dramatic to say the very least: The Facebook coupon had a 1,100% ROI. It generated $5,500 in in-store sales. The Facebook coupon resulted in 23% increase in online to offline conversion. Hesselson’s To commemorate its 60th Anniversary the brand was looking to increase brand awareness on social media and improve sales. The family owned business strongly believes in improving its marketing techniques according to the profiles of its target…

Read the full article >

Celebrities on Facebook

Everyone and their cousin have an opinion on what celebrities do or don’t do. Guess what, now with the Facebook Mentions app celebrities can keep a track of what people are saying about them, and also respond to comments. Until now Facebook has essentially promoted conversations and interactions between users, and brands, this is the first time it offers celebrities a special space and status of their own. The Facebook mentions app can be accessed only by public figures and by celebrities who have verified facebook pages. The app is available in the US and also in 40 other countries. Getting a word in The app keeps celebrities informed when Facebook users talk about them in public posts. They can…

Read the full article >

Is Your Business Making Key Social Commerce Mistakes?

97% businesses choose to build brand presence on social media sites. Quite clearly brands and entrepreneurs have come to realize and recognize the importance of social media and commerce to customers, and to businesses too. They intend to market their products and services on a virtual space that their target audiences visit regularly. However, not every business and brand gets the same positive response that many others do. There are some key and critical social commerce mistakes that your business may be making and can avoid them altogether. Me, me, me Is the Facebook business page only focused on the business and what it offers? Does it look like you took an advertisement for the brand and simply placed it…

Read the full article >

Why Facebook International User Growth is Important for Businesses

Why does it matter that Facebook is growing exponentially across the world? Why does it matter that people across the globe use this social media platform to make sense of their world? It matters, because the crux of good business is to understand customers and give them what they want; an honest brand that genuinely cares about them. It is not surprising that people buy brands that they like as opposed to those they don’t relate to well. Whether it is a business based in the USA, Sweden, Australia or Singapore, it is successful on Facebook only if its interactions are judged to be authentic and genuine. Customers are more willing to reach out and interact with brands now than…

Read the full article >

Top Issues that Social Media Users are Likely to Share

When a business creates a Facebook page it aims to connect with its target audiences and engage them. The essential idea is to keep existing customers interested in the brand and inform new customers about the business. Much has been written about the role of content in a social media campaign. While there are no strict guidelines to success on social media, the most important thing that businesses need to keep in mind is what is important to their customers. People respond more positively to visual stimuli than to the written word. This is also why they tend to click the ‘like’ button on Facebook when they see a picture that interests them. Comments are usually garnered by posts that…

Read the full article >