Why Businesses Need to Engage Existing Customers

Everyone and his cousin are talking about the need to engage existing customers. What does engagement mean? Does it mean that a business should send out more marketing e-mails or flyers? Engagement is basically about encouraging customers to step forward and express their interest in a business. And this can be achieved by first understanding that customers deserve genuine attention. Brands need to put their existing customers above all. Research says it all The 2014 CEB Marketing to Small Business Fall Member Poll reveals that large business that market their products to small businesses need to pay more attention to their customers. Research indicates that over the last three to five years small business receptivity to marketing messages from businesses…

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How Social Media is Redefining Direct Selling

When you think of direct selling the Avon lady or a Tupperware party may come to mind. The concept of direct selling is as old as commerce itself.  In fact, it is direct selling that has led the growth in industry and commerce. A few decades back direct selling usually referred to sales people moving from door-to-door selling their wares, or perhaps organizing a festive gathering to achieve the same result. Today, social commerce is a rich and versatile platform for direct sellers. They can showcase their products on a Facebook store and let shoppers to buy while they are on the social network. Social commerce encourages companies to take their business to the customers on their favored social media…

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2014 Social Commerce Trends

Two friends happen to cross paths after several years, after a short conversation, they go their ways, promising to find each other on Facebook. Social media has pervaded every aspect of contemporary life. From catching up with friends to choosing a restaurant for that all important second date or a product that one would consider buying; small and big decisions are increasingly dependent on social media advice. People are reaching out to their friends and also to their favorite brands. They follow trends on social commerce and check out businesses that are making a difference to the community. Social Commerce Trends to Like Story Time Whether it is a child or an adult, everybody loves a good story. And the…

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How is Social Media Driving Sales Up?

When social media sites such as Facebook came up no one could have anticipated the manner in which they would influence online as well as offline shopping. Today, every time internet users log into their social media accounts they connect not only with friends but also with brands. Social media serves as a platform on which customers and brands can interact like they have never done before. A customer’s opinion of a brand strongly affects their shopping decisions. On a network such as Facebook, businesses have the opportunity to make a connection with their target audiences. This connection ensures that their customers are the first to hear about product launches, deals and offers. In a survey conducted by Offerpop it…

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Facebook: The Top Choice of Social Commerce Marketers

Facebook turns 10 this year and it’s going strong and gearing up for bigger and better things. There are several social media sites and communities that have risen since the inception of Facebook, but the social network is essential to any social commerce campaign. The social aspect to commerce has been in existence since the first customer bought a product. After all, shopping is all about comparisons and recommendations. With millions of its users logging into their account every day Facebook is the top choice of social commerce marketers, and here is why. Pushing up the sales To gain a better understanding of the ever changing ecommerce market Shopify conducted a research study. It included data collected from 37 million…

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Practical Social Commerce Tips for Small Businesses

Small businesses find that social media and social commerce offer them a unique way of reaching out to their online audiences. Most customers, irrespective of their location, have a social media account. They use the account to reach out to their friends, to make an impression on them and to follow the latest news and trends. Businesses find that social commerce not only allows them to market their products to their target audiences but also keeps them connected to them. Shoppers prefer to buy brands that they like and social media sites such as Facebook improve customer engagement and help small businesses offer better customer service. Practical and Viable Social Commerce Tips Use the social media account: Setting up a…

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5 Things You Should Know About Facebook Users

Facebook turns 10 this year and both admirers as well as cynics agree that the social media site has come a long way from its inception. In many ways it offers millions of users a platform to express their opinions on, and to reach out to their friends. In the last few years businesses, irrespective of their size and industry, have come to agree on the fact that their marketing is incomplete without Facebook. Brands wish to understand their target audiences better, in order to improve products and services. Here are 5 things that you should know about Facebook users: 71% of internet users have a Facebook account: While 74% of online adult users have an account on a social…

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How are Americans Using their Electronic Media Time?

The average American adult spends 11 hours every day with electronic media. From the moment he or she wakes up, through their work day and until they shut their eyes at night, they are surrounded and occupied with electronic media. A recent Nielsen report concluded that they spend the maximum time on live television, radio, their Smartphone and on the internet. Quite clearly they are constantly made aware of what is happening in the world around them. This makes it critical for a business to put forward a consistent message and tone for its target audiences. Businesses need to ensure that their marketing campaigns and strategy are inclusive of all types of platforms, traditional as well as on the internet.…

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Why is Social Commerce Important for a Business?

Social media and social commerce should be an inherent part of every business’ marketing strategy and growth plan. There is no platform that offers companies a chance to interact with their customers and target audiences quite like social media sites do. In the last few years the manner in which social media and social commerce is used by businesses has undergone a dramatic change. Entrepreneurs have realized that they cannot pay special attention to only one specific aspect of social media. Social commerce offers them a chance to bring products to the notice of their customers, sell them and also gain from user generated content. The Changing Face of Social Commerce Social commerce, and its impact on a business has…

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Social Commerce in China

Social commerce in China is rising at a staggering rate. There are several lessons that retailers across the world can learn from this trend. The most distinguishing features about social commerce in China include the following issues: User Generated Content Content that is created by fellow users and consumers is considered to be one of the most reliable and valuable sources of information on the internet. When people wish to buy a product they research it online, ask their friends for advice and read online reviews and recommendations. In China, at least once a month, 75% of consumers provide feedback on products that they have purchased. In contrast the number of consumers who do the same in the United States…

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