Using Fan Content on Facebook

The thing about selling a product is that the last word lies with the customer. After all, the product was conceptualized and manufactured keeping their needs in mind. Their opinion of the said product will determine its future, and in many ways that of your brand. This is also why people like to read product reviews and keep an ear open for customer opinions on products and brands. Facebook is a social platform that allows businesses and brands to interact with their customers. So, it makes sense for brands to use fan content on Facebook in order to reinforce brand identity and also to reach out new customers. Spadework every day Unlike a conventional marketing campaign which involves months of…

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So They Found You On Social… Turning Perusing Fans Into Buying Customers

The Facebook formula seems easy enough at first glance – grow your followers and increase their engagement with your posts for better conversion rates. Yet only one percent of many brands’ followers will ever make it to the main website. Likes, shares, and comments might improve your EdgeRank score, but if they’re not leading to any customers then they aren’t as effective as they could be. Of course, there’s not a straight path from a “Like” to a sale, so you’ll need to indirectly guide your followers through your sales funnel. Whether your company is a multinational chain or a small home based business, these tips can help you improve your ROI. Tell a Story with Your Product You can…

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Brands that Support a Cause

When a brand establishes its presence in the market and the minds of the consumers it yields great power. It has the potential to bring to the notice of its target audiences causes that need to be supported. Businesses across the world use many different mediums for advertising and marketing. In the last few years social media has become a special tool in the hands of marketers. Social media is also used by brands to support a cause. Real Beauty Dove has for a long time now focused on its Real Beauty campaign. This project doesn’t focus on the brand’s products but on its customers instead. It dwells on issues that are important to their target audiences and always inspire…

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Understanding the Social Commerce Customer

Every year several surveys and research studies are conducted to gain a better understanding of the social commerce customers. Data is collected, tallied and analysis done, in the hope that businesses may gain a better insight into the mind and worlds of their customers. They hope to use this knowledge to tweak their social media and social commerce experience, so as to boost sales and promote brand loyalty. What people often forget is that social psychology plays a critical role in understanding human behavior on the social commerce platform. The marketplace may have changed drastically but the basic human principles of interaction remain the same. If a business focuses on these core issues it stands to gain a lot from…

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Online shoppers in Malaysia

The convenience of online commerce has led to a shopping revolution across the world. More and more customers are choosing to shop online and avoid going to physical stores. The reasons that have led to the rise of this trend are numerous, and they are valid. Online shopping reduces the time and effort that is involved in the shopping process. The fact is, the average customer doesn’t have time to shop in the week, and on weekends they would rather stay away from crowded malls and stores. Online shopping also brings with it a wide choice of brands and products for the shopper to select from. It is possible for customers to find a product that they like and quickly…

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Awesome social commerce customer service

There are plenty of famous and successful people who have spoken, and often been quoted on their thoughts on ‘customers’. Every business in the world is created and runs primarily because of its customer base. If a business thinks otherwise, then it is likely to close down pretty soon. Customer service refers to not only how a customer is attended to while they are visiting a store, but the manner in which the company responds to their feedback. Social commerce has made shopping more convenient and dynamic. And in turn it has also placed a fair amount of power in the hands of the customer. Now they can choose to reach out to the brands that they buy and express…

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Product Launches on Facebook

Businesses like to launch their products on Facebook and coordinate the same with traditional methods of marketing. Millions of internet users log into the social network on a daily basis. This makes this virtual space prime property for product launches. After all, a company will prefer to launch its product on a platform that offers it maximum attention and appreciation. On Facebook people like to share a great offer with their friends and respond affectionately to the new products that are introduced into the market by the brands that they like to follow. Nike Golf chose to launch its limited edition green swoosh 20XI balls for the Master’s Tournament on Facebook. In the days before the tournament the brand planned…

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Why some businesses fail on facebook

With every passing year Facebook grows in popularity. Businesses, big and small have realized that it offers them a platform on which they can connect and interact with their audiences. However, research indicates that many businesses have failed to use Facebook as successfully as others have. Here are some of the top reasons why this may happen. Don’t forget the social in social commerce Social media focuses on social interactions. Facebook users connect with their friends and favorite brands on this social network. When businesses fail to give their fans their due regard they are bound to become unpopular on this network. It is crucial for businesses to take the posts and comments of their customers and target audiences seriously.…

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Thinking in the box with social commerce

Social commerce is an ideal platform for all businesses, irrespective of their size or industry. From small home businesses to large multinational brands, everyone is getting onto the social commerce wagon, and with good reason too. Social commerce brings customers and brands together in a dynamic space which makes shopping a fun and immensely satisfying experience. Why is the box important? Selling a brand begins with encouraging customers to visit a social commerce store where they may like to shop and encourage their friends to also do so. However, this is not where the process ends. Businesses need to engage their customers at every stage. This could be on a Facebook page or on a store. When a customer has…

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Preparedness for a Social Media Crisis

Anticipation of a problem or crisis and preparation for the situation can reduce the severity of its consequences. Every business needs a social media crisis strategy that its team is well versed in. The thing about a crisis is that while sometimes it can be predicted, most companies are unable to detect the first signs that indicate that a problem is rising in the company’s horizon. Social media crisis is something that a business needs to take seriously because it has the capability of going viral and reaching out to large numbers of your customers and your target audience. Social media is a dynamic platform that reaches out to its users in real time. This can work for or against…

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