Best Use of Facebook for Social Commerce 2014

Social discovery of products and brands plays a key role to improving sales and earning customer loyalty. Brands such as Amazon, Toys R Us, Target and Walmart have teams that focus their dedicated efforts to finding social discovery solutions. The importance of a social media network to a business is dependent on its existing and growing popularity. And in this arena facebook still rules, in terms of number of facebook users and their influence. If a business wants to be visible and well identified on a channel, it needs to choose a social media space where it is likely to attract a larger target audience. Doing it right Some brands have been particularly successful in using facebook for social commerce.…

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Social Commerce in Brazil

In its 2013 report, on Latin America Digital Future Focus, ComScore reported that of the five global regions, Latin America showed the maximum growth in terms of its online activity. There was a 12% jump in the number of unique visitors that used the internet in 2013 as compared to the year before. In fact, as compared to the rest of the online population, people from this part of the world spent a total of 10 hours monthly on social media sites. This number is the double of the average global time spent by social media users. Of all the countries in the region, Brazil’s online advertising has seen a rapid growth of 97% in 2013, with 130 billion advertisement…

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Social Commerce in the United Kingdom

Social media and the commerce that it encourages is not restricted to any one part of the world. As more and more users choose to make facebook an integral part of their social encounters, they also recognize the convenience and fun that social commerce offers. The 2012 Ecwid research indicated that over the following three years facebook commerce was capable of generating sales worth £50.34 billion in the United Kingdom. The research also focused on the fact that customers didn’t feel valued by businesses and clicking on the ‘like’ button didn’t bring any special or exclusive offers their way. By setting up virtual stores on social media sites such as facebook, businesses had the opportunity of increasing their revenue by…

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Types of social commerce

If you want a simple and concise definition of social commerce, then ‘social media meets shopping’ is a rather accurate one. Shopping is a process and experience, that has since time immemorial been affected by opinions and recommendations of friends and fellow customers. Shoppers prefer to ask other customers for their opinions or read reviews on products that interest them and base their choice on the available information. A majority of people shop on a tight budget and they want to stretch their money as much as possible. Social commerce makes this possible in several ways. Most brands choose to offer their target audiences discounts and deals through their social media pages. In fact many brands like to launch their…

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Issues that worry the social commerce shopper

One of the biggest advantages that social commerce brings to the consumer is the fact that they can shop while they are on their favorite social media network. Shopping has always been a social phenomenon, and social commerce just takes it to a better and higher level. Consumers need to know that their financial and personal data is secure when they use it to complete a transaction on a social commerce shop. By assuring your shoppers that your facebook store is completely secure you can improve sales tremendously. To share or not to share A social commerce research study conducted in 2012 indicated that 55% of shoppers were worried about sharing their credit card information on social networks, while completing…

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Why social commerce is the future of online shopping

Social commerce is gaining popularity amongst customers, and retailers as well. Social media networks offer internet users and businesses the chance to interact in a manner that has not been seen in the past. The sheer dynamicity of social media makes it an exciting place to be on. Globally, ecommerce accounts for sales valued at $1.2 trillion. In virtually every part of the world ecommerce sales have increased in the last few years. And these numbers are expected to rise exponentially in the next year or two. Gartner Research indicates that by the year 2015 social commerce sales will amount to a whopping $30 billion. The data shows that 26% of traffic is diverted to business websites. Experts expect these…

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How facebook auctions can improve sales

Big brands such as J.C, Penney, Gap and Gamestop setup facebook stores and shut them down within a year’s time. Social commerce is clearly not everyone’s cup of tea, especially if you aren’t willing to think out-of-the-box. There are a growing number of businesses that are choosing to start their enterprise and base it on f-commerce. These entrepreneurs realize and accept the tremendous potential of social commerce. They understand that the social media sites can be used for more than just connecting with customers and engaging them. Here is a look at a few brands that have used facebook auctions to improve sales and growth. Smocking Success In September of 2010 Amy Laws and Nicole Metzger Brewer set up Smocked…

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How businesses are using facebook contests and sweepstakes

People love contests where they have the opportunity to win a coveted prize. The excitement that surrounds a well designed and executed competition often helps it go viral. People love to share a good thing and if they like a brand and its contest they are sure to encourage their friends to participate. According to research conducted by the Marketing Sherpa people are more likely to take action when they are offered an incentive. This encouragement could be in the form of a contest, sweepstakes or coupons. Practicalities of running a contest 78% of facebook users access the social media network from their mobile phones, and by default most apps cannot be opened on them. So it is best to run…

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The Global Face of Social Commerce

Social commerce is slowly but steadily becoming an accepted way of doing business not just in the United States but across the world. The Bazaarvoice Social Trends Report 2013 indicates that consumers feel empowered by the fact that they can look beyond the conventional channels of shopping to find just the right product, at the right price. This is after all what customers have wanted from time immemorial. Now they use mobile technology and the internet to support their online as well as offline shopping. The research states that businesses that understand the 4Ps of social marketing, product, place, promotion and price are likely to connect effectively with their target audiences. Social media sites offer brands the opportunity to connect…

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Why facebook is important to every business

To research the impact of a facebook page on a business’ sales and growth, a facebook experiment was conducted and reported on the Harvard Business Review. Researchers helped Dessert Gallery set up a facebook page in order to see the impact that it would have on customer behavior. They used the company’s mailing list to conduct a survey and only a miniscule percentage (5.19%) of customers responded. Thereafter, the facebook page was launched. Over several weeks the brand connected well with its target audiences, with regular posts about the goodies they offered. It also conducted contests and promotions to keep customer interest high. They again conducted a survey of customers, facebook fans and customers who were not fans of the…

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