Businesses that have grown by listening to their fans

A business depends on its customers in many different ways. Not only do you want them to buy your products and services but also wish to gain insight into the kind of things they like, or don’t like, about the type of products that the business offers. Social commerce is an invaluable tool in the hands of any business manager. It allows you to communicate with your target audiences when they are relaxed, and most likely to respond to your brand’s initiatives. This is why many businesses choose to ask their facebook fans for their opinions on products and also ask for suggestions on how products can be improved. It is the businesses that respond effectively to such feedback that…

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Top reasons why fans ‘unlike’ a brand

The average facebook user is difficult to profile and put into a general category. This is primarily because the social network has users that are from varied demographic groups. And so, it is important for any business to design its social media strategy based on its target audience. However, there are a few things that put off most folks and prompts them to ‘unlike’ a brand. Top reason for ‘unliking’ a brand Posting too frequently is something that irritates facebook users. They hate finding their news update cluttered with posts by a single business. This is especially true if the posts are not well designed and only aim at promoting the brand on the social network. A survey indicates that…

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What do people like to share on facebook

Facebook is a social platform that offers its users a chance to express themselves. People use facebook to reach out to their friends and to stay connected. They also enjoy coming across inspirational, fun and interesting posts that capture their interest and imagination. Here are some basic reasons why people share: Trigger: The post may work as a trigger and remind the reader of a cherished memory. Kit Kat has a unique way of presenting its marketing message and this includes photos that use the chocolate in innovative ways. Emotion: The post should inspire emotion in the reader. Folks like to share posts that focus on a good cause or add some cheer to their friends’ day. It is important…

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How to plan a fan building sweepstakes

Experts find that sweepstakes are a fun and successful way of generating interest on a facebook page. It is also a great way to improve a business’ fan following on the social media site. The secret to running a successful sweepstake lies in understanding the target audiences well. If the prizes are not interesting enough, you can expect customers to pass on the chance to participate in the sweepstakes. Here are some important issues to keep in mind when you plan a facebook sweepstakes. Learn from the best It is a good idea to do your research and investigate the best facebook sweepstakes. You will find several trends that could help you design your facebook sweepstakes. It is a good…

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Is your business using facebook embedded posts?

2013 has been a momentous year for businesses and brands that use facebook to reach out to their target audiences. In August 2013 the social media site began to allow businesses to use facebook embedded posts on their websites and on other sites. This decision has far reaching implications for businesses. It will now allow them to address audiences who are not on facebook and serve as a bridge between the social network and their own website. The facebook embedded posts offer plenty of benefits to brands, and here are the top reasons why your business should use them. A bigger audience Facebook embedded posts can be used on any website. This means that a business can reach out to…

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What motivates a facebook user to click the ‘like’ button

Research indicates that there are two main reasons why facebook users choose to click the ‘like’ button on a facebook page. ‘Social badging’ or to show friends that a person likes a brand is an important reason for clicking the ‘like’ button, as is the opportunity to receive the best offers and deals that are presented by the brand. The average facebook user likes about 80 pages. Facebook is used by users from across the world. And this makes it a crucial advertising and customer service tool in the hands of businesses, big and small. To ensure that your brand also features on a customer’s list of pages they like, you need to design and offer content that is suitable…

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Top brands on facebook

Facebook is the perfect choice for businesses that want to reach out to their target audiences and connect with them. On this platform not only can they address them and market their products to them, but can also receive valuable feedback and insight into their customers’ requirements. Some brands that use facebook rather effectively include Oreo and Nike. Oreo is well known for the innovative ways in which it presents its brand and products. Customers find it easy to connect with the brand through its facebook fan page, and respond whole heartedly to each of its posts. The Oreo Daily Twist was a remarkable campaign that featured 100 posts on 100 days. The posts were well designed and selected to…

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Why facebook gifts is here to stay

The world, as we understand it, seems to be growing closer every day. People use social media sites such as Facebook to reach out to their friends, even those they don’t know in the real world. Interaction on facebook increases daily, so does the need to send out greetings and gifts for a number of occasions. Facebook Gifts has changed a lot over the last few years. However, what is still important is that the network offers the convenience of being able to reach out to friends and send them a physical or virtual gift. Most people don’t have the time to go out and shop for a gift that they wish to present a friend. They often forget to…

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Why people love to buy gifts on facebook

Most people like to give gifts; it’s the physical process of going out and actually buying the gift that deters them. Facebook gifts, is a concept that has tremendous potential and yet hasn’t quite worked out all its quirks. When the social media site acquired the app Karma, facebook users were looking forward to buying last minute gifts which would be wrapped and virtually delivered to their friends’ timeline; the actual gift would be delivered after the gift was unwrapped. There were several advantages to this concept. Firstly, friends could get each other gifts that they love, the size and style could be changed according to the receiver’s preferences. Best of all a gift could be swapped without informing or…

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Exclusive offers on facebook

Social commerce is here to stay. The sooner business owners and managers accept this, the sooner they can improve their sales and revenue through social commerce. This form of commerce allows customers to shop on their favorite social media site and benefit from exclusive deals and offers. Customers like to feel appreciated and enjoy exclusive offers that are available to them on facebook. In fact, often facebook users choose to ‘like’ a brand just so they will stay informed of all the offers and deals it presents on the social network. Nine West offers customers some interesting offers such as bonus points for liking the brand and joining the Nine Loves Rewards programs. This keeps customers informed of all the…

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