Business on Facebook Messenger

In early 2015 Facebook announced its decision to give Facebook Messenger a whole new identity. To this end it separated it from the Facebook app. Now the Messenger app can do a lot more than just sending and receiving messages. In fact, industry experts believe that it will create a platform unlike anything that social media has seen before. And why is it important to your business, you ask. Well, Facebook Messenger is only a sign of the things to come and how the face of social commerce is getting ready for yet another dramatic change. So What Can You Do with Messenger Before we look at how messenger is affecting businesses it important for your business to first understand…

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Which Social Network is Best for Small Businesses?

Even with the strides that social media sites have taken in the last few years, some business owners still wonder if they should be on social media. And if so, which social network suits their purpose best. The first thing that entrepreneurs need to understand is that they must have a presence on a platform that is frequented by their customers and target audience. Social networks such as Facebook help companies connect with their existing customers and interact with them. This helps improve customer loyalty by enhancing the customer’s experience with the brand. Furthermore, people are likely to recommend a brand that they like and interact with frequently. In fact according to a Nielsen survey, 93% of social media users…

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Top 3 Tips on Promoting a Product on Social Media

Whether your business is launching a product in the market or is initiating a marketing strategy to push up sales for any existing one, social media can play an integral role. Billions of people use social media sites such as Facebook and Twitter daily. This means that a business has the opportunity to reach out to its target audiences and make a huge impact. Social media is used by well reputed brands, SMEs and startups to promote products. Here are some great tips that can help you promote a product and extend its reach effectively. Create a Comfortable Environment When a brand wishes to promote a product it needs to reach out to its customers and speak in a language…

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How is Facebook Marketing Changing?

The world of social commerce and social marketing requires constant monitoring. Blink, and you may just miss out on research, apps and features that could help your business grow and prosper. Facebook marketing is indeed changing and it is the users who are propelling this change. In a recent survey, Facebook asked its users for their opinion on the content they viewed on their newsfeeds. The response was unanimous. Folks want to see more stories about their friends and from pages that they like. They don’t want their newsfeed to be hoarded by promotional material. So if your business frequently posts content that directs Facebook users to buy a product or download an app, if they direct them toward promotions…

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Dynamic Product Ads on Facebook

Social commerce is growing in new and innovative ways. It integrates platforms and devices, and allows businesses to use apps and templates that help create advertisements that are well targeted. The more customized an advertisement the better the chance of a customer responding to it. Dynamic Product Ads are changing the face of online advertising and making it more accurate and relevant.  It is quite possible that when business managers talk of Dynamic Product Ads on Facebook you may confuse them with multi product ads. The latter is in many ways dynamic because it features several products in a carousel style ad. This adds movement to the advertisement and increases the interest that it elicits.  However, Dynamic Product Ads are…

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5 Facebook Apps Your Brand Should Consider

Every business that has its Facebook page should consider using Facebook apps that make it more interesting and fun to use. Some of these apps can help a business sell products on its social media store, others can help create polls and still others can help a brand integrate its social media activities. Quite clearly there are many Facebook apps that would be of interest to your business. However, it is important that you select them with care and consideration and don’t end up crowding your page with them. What are Facebook Apps? You have heard about them, used them, but do you know what Facebook apps are? In the simplest terms, these are interactive software applications that have been…

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Brands that Make an Emotional Connection on Facebook

“People don’t buy for logical reasons. They buy for emotional reasons.” When Zig Ziglar said these words he pretty much hit bull’s eye. If you look at the most popular commercials on television you will find that they are the ones that elicit a positive and happy emotion. People like brands that make them feel positively about life and themselves, and bring a smile to their faces. They are also likely to choose these brands when they add products to their shopping cart. Brands to Emulate Some brands do an exceptional job of creating an emotional connection on Facebook. These include Sephora, Whole Foods, Dove and Amex OPEN. Sephora’s target audience includes young women in the 25-34 year demographic group.…

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Guide to Using Facebook Videos to Increase Engagement

If a picture is worth a thousand words imagine how useful a video could be to your business. Research indicates that people find it easier to understand information when it is in a video format. There are several reasons for this and the most important are: The brain is wired to process information more efficiently when it focuses on the human face. In other words, we find information more believable and easily understood when it is conveyed by a person. The human voice makes it easier to understand and relate to a message. On the flip side, if you were to read the same message it would take you longer to understand the meaning and also to accept it. Emotions…

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Meet the Top Storytellers on Facebook

People love stories. Social psychology experts suggest that stories help us understand and remember. In fact, the cognitive system is closely linked to social knowledge. In other words we understand the meaning and relevance of things when they are related to the social. This is why marketers who are great storytellers are also the best in their line of work. Facebook is in many ways the social face of the internet. Every day millions of users log in to the social network to share their lives with their friends. They also use it to follow trends, explore products and brands, and also to shop. In many ways their understanding of their world is shaped by their experience on Facebook. When…

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New Facebook Features for Your Business to Benefit From

Facebook endeavors to offer its users features and tools that make their social media experience interesting and enjoyable. To this end, the Facebook team pays close attention to the manner in which people can use their page. Very often they tweak existing apps and tools, and frequently they offer new Facebook features that your business could benefit from. It is important for all businesses on this social media site to keep up with these changes and to use them to the advantage of their brand. Here is a look at some of the features that you should not miss out on: The First Look Counts When a Facebook user logs into their account, numerous pieces of information vie for their…

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