Why Social Listening is Vital for Your Business

Social listening is the latest buzzword, and with good reason. It basically refers to the manner in which businesses use social media and the internet to find out what customers are saying about their brand and its competitors.  It offers companies direct access to what customers have to say, and accordingly help businesses refine their marketing and advertising techniques. Customers talk about brands often with their friends. But they rarely speak to the brand directly. This can be rectified with social listening. The interesting thing is that social listening is fast becoming an important part of business planning and strategy. People expect businesses to respond when they talk about them on social media channels. Research indicates that in the 18…

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Why Your Brand Needs to Share Relevant Information with Its Customers on Facebook

Relevant and valuable information offered to a customer at the right time can improve customer experience with a brand. Forrester Research concludes that consumers actively seek out information that is relevant to them. They connect positively with brands that reflect and reinforce their concerns, and focus on issues that are important to them. Content has always been considered king of the internet, and especially now that brands can easily gain access to their target audiences through social media sites such as Facebook. It has become clear that brands that use content to connect with their customers are able to improve engagement and customer loyalty as opposed to those that simply use social media to promote their business. Creating a Content…

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How 3 Brands are Promoting Products on Social Media

Social media is about selling products. Social media is not about selling products. When it comes to this issue, experts cannot make up their minds. However, businesses and customers are quite clear about how important social media and social commerce is to their lives. Some brands that are successfully promoting their products on networks such as Facebook do it creatively, with care and by staying closely connected with their target audiences. Doing Things Differently Black Milk is an excellent example to emulate. The brand and its products are extremely popular with its customers. It truly connects with them and this is also why when Black Milk has its Museum Release, customers rush to buy designs that they were unable to…

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How to Boost Social Referrals

People put their faith in social proof over product descriptions and professional reviews. So what exactly is social proof? It is essentially the opinions, recommendations and behavior of friends and other consumers that help people make shopping decisions. People like to know that they will receive value for their buck. They also like to conform to what is considered acceptable in society. And so, they like to ask around when they are buying a product or a service. So essentially people put their faith in word-of-mouth recommendations so they have a good understanding of what they may be buying. Also they want to know if it is considered to be the ‘in’ thing too. In fact the Nielsen Trust in…

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Why Businesses Should Share Content on Facebook

How well a business’ post is received on Facebook or on any other social media channel depends entirely on how important the issue is to its target audiences.  To improve engagement on its Facebook page a brand needs to ensure that it stays connected with its customers and understands issues that are close to their heart. Content does not always need to be original, a brand can also choose to share content or curate posts by other brands or groups. Why Sharing is Important The key aspect of any image or posts going viral on Facebook is the fact that it is shared by people and re-shared and so on. If brands want to genuinely interact with their customers they…

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Why Social Media Marketing is Important for All Businesses

This is truly the age of information and technology. It is estimated that an average person views thousands of advertisements every day. From television, newspapers and leaflets to buses, buildings and parking spots, it is difficult to escape advertisements. Each vies for the customer’s attention and interest. However, very few actually manage to gain the few seconds of attention that may lead to a sale. Social media marketing is important for all businesses, irrespective of their industry and size. Facebook is the preferred online destination of billions of internet users across the world. This means that internationally as well as regionally, customers and audiences use the social media site on a regular basis. Not only do they pay attention to…

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Facebook Tools that Businesses Need to Know About

Facebook is an immensely dynamic platform not just for individuals but for businesses too. Companies need to keep up with the constant tweaking and changes that the social media site makes in order to gain optimally from their page. Here are a few Facebook tools that your business needs to know about, and use smartly: Interests Targeting It makes sense for a company to focus its attention and effort on Facebook on its target audience. The social media network helps brands identify their focus groups according to numerous demographic parameters. Businesses can also use Interests Targeting to identify Facebook users who are likely to be interested in a post or ad.  Facebook users can be targeted on the basis of…

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Why the Time for Social Commerce is Right Now!

Social commerce is here to stay. The sooner businesses understand and accept this, the sooner they can get on with effectively using this versatile social platform. The question is no longer limited to whether your company should consider social commerce, but how quickly you can set up shop and begin to understand how crucial it is towards business success. Until the arrival of social media the internet was used for personal purposes such as sending emails and chatting with friends, or for commercial purposes. With social commerce you get the best of both worlds. Why Social Commerce? Facebook has millions of users across the globe who log into their accounts on a regular basis. This essentially means that brands have…

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Top Social Media Storytellers of 2014

An interesting fact that every marketing executive needs to understand is that consumers really don’t care for marketing. What they do care about is what a business promises its customers and how it makes them feel. This is why it is essential that storytelling be an inherent part of marketing. Why Do People Like Stories? Psychologists and researchers are in agreement that stories are an essential part of how the human brain makes sense of the world around it. In fact, social knowledge is at the very centre of the human cognitive system. Stories capture human interaction and behavior like no other medium can, and are crucial to human evolution.  Stories appeal to people and grasp their attention effectively. A…

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Top Social Commerce Brands

Social commerce refers to activities and behavior related to ecommerce. It includes sales on facebook storefront, product recommendations, selling and buying, etc. There are some brands that use social commerce and social media with more creativity and success than others. Focusing on the Egg The Cadbury Crème Egg is one such brand. The product is available for a limited period of time and hence, the sense of urgency to buy it is an excellent factor that motivates customers.  The brand used its Facebook page with flair and reached out to 15 million customers. 21% of its audience included people who had not viewed the Cadbury Crème Egg advertisement on television. The social media team that worked on this campaign paid…

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