Why is Social Media Relevant to a Business’ Customer Service

It is now a well accepted fact that internet users spend more time on social media sites than they do on any other website including their e-mail. They not only use the social media platform to reach out to their friends, stay connected with current events across the globe but also to interact with their favorite brands. Whether it is a complaint, a query or a request, more and more customers are choosing to approach the brands on their Facebook page. While businesses have realized the tremendous potential of social media towards offering excellent customer service, they are still unable to keep up with their customers. One Thousand Nine Hundred Ninety-four It takes brands an astounding one thousand nine hundred…

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Tips on Keeping Social Media and Brand Image Consistent

Research indicates that social media users respond enthusiastically to posts that feature a photograph. This kind of adds faith to the old ‘a picture is worth a thousand words’ adage, doesn’t it? What do the pictures that are seen on a business’ Facebook page say about the brand? Brands want to genuinely connect with their customers on the social media platform, because this is after all what decides how engaging the page is. It is also important that the photographs are consistent with the brand’s image. Here are some ideas to bear in mind when a brand is selecting photographs and visuals it wishes to use. The Logo A brand is recognized by its name and also its logo. It…

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How Businesses are Inspiring Their Customers on Social Media

An old business principle suggests that it is five times more expensive to win over a new customer than it is to retain a loyal one. And yet, most businesses focus their attention and marketing on gaining new customers rather than keeping existing customers inspired and loyal. A research study by Bain & Company concluded that by improving customer retention by 5% a business can increase its profits by 25-95%. Of course the range of the profits is pretty wide, but clearly there is a strong correlation between inspiring customers and improving customer loyalty and the profits of a business. The Role of Social Media Social media plays a crucial role in enhancing customer loyalty. It offers brands a powerful…

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How to Encourage User Generated Content on Facebook

Customer behavior suggests that a prospective customer likes to do a fair amount of research before they buy a product. They would much rather spend time on a platform where real people offer reviews and recommendations than on a well designed website that offers detailed product descriptions. This is also why people like to talk on Facebook about the brands and products that they like, or don’t like on. They want to share their experiences with others and in turn influence more than just their circle of friends. User generated content is important to businesses because of several reasons. The first and foremost is that the content is authentic and considered to be reliable. Research indicates that people tend to…

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Most Engaging Brands on Facebook

Internet users love Facebook so much that millions of them log into their accounts every day to connect with their friends. Psychologists would have a field day talking about how important this platform has become to them. It is not just about creating an image but also about self-validation. Facebook users choose to ‘like’ brands that they wish to be associated with. They are not rash about clicking that ‘like’ button. And they don’t hesitate to undo their choice if they find that a brand is taking up way too much space on their newsfeed and timeline. Some brands that are great at engaging audiences on Facebook include DeKyuper. The brand offers a line of cordials, liqueurs, brandies and schnapps.…

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Why are Big Brands Going Wrong with Facebook Engagement?

In a report by Simply Measured, the Facebook analytics provider, it was summarised that the big brands on Facebook were losing out on engagement. In fact, on an average, brands were believed to have lost over 40% of their monthly engagement. Of a total of ten big brands only two, MTV and Harley Davidson showed an increase in engagement rates. The research study was a cause of concern to brands and social media experts. There are those who suggested that the results were caused due to a change in algorithm used for calculating Facebook engagement. Soon the data and the report were pulled down. It is important that brands, big as well as small, base their Facebook decisions on the…

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How One Brand is Making Social Commerce a Thundering Success

There has been so much of talk over the last few years over the feasibility and viability of social commerce. Large brands have set up social commerce stores, and then closed them down. And yet, one brand has made a thundering success of social commerce. And in its journey it has stepped on some key footholds that can make social commerce a reality for any business. Lolly Wolly Doodle has its humble and sincere beginnings in 2009 when Brandi Temple, a Lexington mom, decided to sell some of the homemade clothes, the kind she had made for her daughters. Temple wanted to create age appropriate clothes for her kids and often had leftover cloth that she decided to make into…

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How One Brand Used Facebook Coupon to 1,100% ROI

More and more businesses are adopting marketing strategies that include all channels including conventional marketing and social media marketing. Hesselson’s, a family owned pool and sports goods store has used conventional forms of marketing for decades, and decided to use Facebook to address audiences in a unique manner. The results were dramatic to say the very least: The Facebook coupon had a 1,100% ROI. It generated $5,500 in in-store sales. The Facebook coupon resulted in 23% increase in online to offline conversion. Hesselson’s To commemorate its 60th Anniversary the brand was looking to increase brand awareness on social media and improve sales. The family owned business strongly believes in improving its marketing techniques according to the profiles of its target…

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Celebrities on Facebook

Everyone and their cousin have an opinion on what celebrities do or don’t do. Guess what, now with the Facebook Mentions app celebrities can keep a track of what people are saying about them, and also respond to comments. Until now Facebook has essentially promoted conversations and interactions between users, and brands, this is the first time it offers celebrities a special space and status of their own. The Facebook mentions app can be accessed only by public figures and by celebrities who have verified facebook pages. The app is available in the US and also in 40 other countries. Getting a word in The app keeps celebrities informed when Facebook users talk about them in public posts. They can…

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Is Your Business Making Key Social Commerce Mistakes?

97% businesses choose to build brand presence on social media sites. Quite clearly brands and entrepreneurs have come to realize and recognize the importance of social media and commerce to customers, and to businesses too. They intend to market their products and services on a virtual space that their target audiences visit regularly. However, not every business and brand gets the same positive response that many others do. There are some key and critical social commerce mistakes that your business may be making and can avoid them altogether. Me, me, me Is the Facebook business page only focused on the business and what it offers? Does it look like you took an advertisement for the brand and simply placed it…

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