Why Facebook International User Growth is Important for Businesses

Why does it matter that Facebook is growing exponentially across the world? Why does it matter that people across the globe use this social media platform to make sense of their world? It matters, because the crux of good business is to understand customers and give them what they want; an honest brand that genuinely cares about them. It is not surprising that people buy brands that they like as opposed to those they don’t relate to well. Whether it is a business based in the USA, Sweden, Australia or Singapore, it is successful on Facebook only if its interactions are judged to be authentic and genuine. Customers are more willing to reach out and interact with brands now than…

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Top Issues that Social Media Users are Likely to Share

When a business creates a Facebook page it aims to connect with its target audiences and engage them. The essential idea is to keep existing customers interested in the brand and inform new customers about the business. Much has been written about the role of content in a social media campaign. While there are no strict guidelines to success on social media, the most important thing that businesses need to keep in mind is what is important to their customers. People respond more positively to visual stimuli than to the written word. This is also why they tend to click the ‘like’ button on Facebook when they see a picture that interests them. Comments are usually garnered by posts that…

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Why Businesses Need to Engage Existing Customers

Everyone and his cousin are talking about the need to engage existing customers. What does engagement mean? Does it mean that a business should send out more marketing e-mails or flyers? Engagement is basically about encouraging customers to step forward and express their interest in a business. And this can be achieved by first understanding that customers deserve genuine attention. Brands need to put their existing customers above all. Research says it all The 2014 CEB Marketing to Small Business Fall Member Poll reveals that large business that market their products to small businesses need to pay more attention to their customers. Research indicates that over the last three to five years small business receptivity to marketing messages from businesses…

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How Social Media is Redefining Direct Selling

When you think of direct selling the Avon lady or a Tupperware party may come to mind. The concept of direct selling is as old as commerce itself.  In fact, it is direct selling that has led the growth in industry and commerce. A few decades back direct selling usually referred to sales people moving from door-to-door selling their wares, or perhaps organizing a festive gathering to achieve the same result. Today, social commerce is a rich and versatile platform for direct sellers. They can showcase their products on a Facebook store and let shoppers to buy while they are on the social network. Social commerce encourages companies to take their business to the customers on their favored social media…

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2014 Social Commerce Trends

Two friends happen to cross paths after several years, after a short conversation, they go their ways, promising to find each other on Facebook. Social media has pervaded every aspect of contemporary life. From catching up with friends to choosing a restaurant for that all important second date or a product that one would consider buying; small and big decisions are increasingly dependent on social media advice. People are reaching out to their friends and also to their favorite brands. They follow trends on social commerce and check out businesses that are making a difference to the community. Social Commerce Trends to Like Story Time Whether it is a child or an adult, everybody loves a good story. And the…

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How is Social Media Driving Sales Up?

When social media sites such as Facebook came up no one could have anticipated the manner in which they would influence online as well as offline shopping. Today, every time internet users log into their social media accounts they connect not only with friends but also with brands. Social media serves as a platform on which customers and brands can interact like they have never done before. A customer’s opinion of a brand strongly affects their shopping decisions. On a network such as Facebook, businesses have the opportunity to make a connection with their target audiences. This connection ensures that their customers are the first to hear about product launches, deals and offers. In a survey conducted by Offerpop it…

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Practical Social Commerce Tips for Small Businesses

Small businesses find that social media and social commerce offer them a unique way of reaching out to their online audiences. Most customers, irrespective of their location, have a social media account. They use the account to reach out to their friends, to make an impression on them and to follow the latest news and trends. Businesses find that social commerce not only allows them to market their products to their target audiences but also keeps them connected to them. Shoppers prefer to buy brands that they like and social media sites such as Facebook improve customer engagement and help small businesses offer better customer service. Practical and Viable Social Commerce Tips Use the social media account: Setting up a…

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How to Choose a Facebook Cover Photo

The Facebook cover photo that a business uses on its page takes up a major section of the available space and makes a big impression. It would be wise for a company to use this space effectively and with care. Its choice of Facebook cover photo can improve engagement. Experts suggest that the business change its Facebook cover photo on a monthly basis. This way the picture gets enough attention and when it is changed, the interest continues. Tips on choosing the cover photo Choice of picture: Use pictures of high quality and consider the key colors that it features. Do ensure that the cover photo works well with the profile picture. In some instances brands like to use cover…

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5 Things You Should Know About Facebook Users

Facebook turns 10 this year and both admirers as well as cynics agree that the social media site has come a long way from its inception. In many ways it offers millions of users a platform to express their opinions on, and to reach out to their friends. In the last few years businesses, irrespective of their size and industry, have come to agree on the fact that their marketing is incomplete without Facebook. Brands wish to understand their target audiences better, in order to improve products and services. Here are 5 things that you should know about Facebook users: 71% of internet users have a Facebook account: While 74% of online adult users have an account on a social…

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How are Americans Using their Electronic Media Time?

The average American adult spends 11 hours every day with electronic media. From the moment he or she wakes up, through their work day and until they shut their eyes at night, they are surrounded and occupied with electronic media. A recent Nielsen report concluded that they spend the maximum time on live television, radio, their Smartphone and on the internet. Quite clearly they are constantly made aware of what is happening in the world around them. This makes it critical for a business to put forward a consistent message and tone for its target audiences. Businesses need to ensure that their marketing campaigns and strategy are inclusive of all types of platforms, traditional as well as on the internet.…

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