Awesome social commerce customer service

There are plenty of famous and successful people who have spoken, and often been quoted on their thoughts on ‘customers’. Every business in the world is created and runs primarily because of its customer base. If a business thinks otherwise, then it is likely to close down pretty soon. Customer service refers to not only how a customer is attended to while they are visiting a store, but the manner in which the company responds to their feedback. Social commerce has made shopping more convenient and dynamic. And in turn it has also placed a fair amount of power in the hands of the customer. Now they can choose to reach out to the brands that they buy and express…

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Why some businesses fail on facebook

With every passing year Facebook grows in popularity. Businesses, big and small have realized that it offers them a platform on which they can connect and interact with their audiences. However, research indicates that many businesses have failed to use Facebook as successfully as others have. Here are some of the top reasons why this may happen. Don’t forget the social in social commerce Social media focuses on social interactions. Facebook users connect with their friends and favorite brands on this social network. When businesses fail to give their fans their due regard they are bound to become unpopular on this network. It is crucial for businesses to take the posts and comments of their customers and target audiences seriously.…

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Brands that motivate fans to take positive action

The only thing that is predictable about life and the world around us is change. Change is an essential part of life and across the world community leaders are encouraging people to be a part of positive change. Altruism finds place in every culture and religion in the world. On facebook too, one finds brands and groups supporting and encouraging a change in the local as well as global environment. Brands for change The United Nations along with Shell, Tribal Bands and celebrities from the entertainment industry have come together to launch and support mPowering Action. The basic idea behind this initiative is to encourage and inspire global citizens to take affirmative action that will empower them and their communities.…

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Social Commerce in the United Kingdom

Social media and the commerce that it encourages is not restricted to any one part of the world. As more and more users choose to make facebook an integral part of their social encounters, they also recognize the convenience and fun that social commerce offers. The 2012 Ecwid research indicated that over the following three years facebook commerce was capable of generating sales worth £50.34 billion in the United Kingdom. The research also focused on the fact that customers didn’t feel valued by businesses and clicking on the ‘like’ button didn’t bring any special or exclusive offers their way. By setting up virtual stores on social media sites such as facebook, businesses had the opportunity of increasing their revenue by…

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Issues that worry the social commerce shopper

One of the biggest advantages that social commerce brings to the consumer is the fact that they can shop while they are on their favorite social media network. Shopping has always been a social phenomenon, and social commerce just takes it to a better and higher level. Consumers need to know that their financial and personal data is secure when they use it to complete a transaction on a social commerce shop. By assuring your shoppers that your facebook store is completely secure you can improve sales tremendously. To share or not to share A social commerce research study conducted in 2012 indicated that 55% of shoppers were worried about sharing their credit card information on social networks, while completing…

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Why social commerce is the future of online shopping

Social commerce is gaining popularity amongst customers, and retailers as well. Social media networks offer internet users and businesses the chance to interact in a manner that has not been seen in the past. The sheer dynamicity of social media makes it an exciting place to be on. Globally, ecommerce accounts for sales valued at $1.2 trillion. In virtually every part of the world ecommerce sales have increased in the last few years. And these numbers are expected to rise exponentially in the next year or two. Gartner Research indicates that by the year 2015 social commerce sales will amount to a whopping $30 billion. The data shows that 26% of traffic is diverted to business websites. Experts expect these…

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The Global Face of Social Commerce

Social commerce is slowly but steadily becoming an accepted way of doing business not just in the United States but across the world. The Bazaarvoice Social Trends Report 2013 indicates that consumers feel empowered by the fact that they can look beyond the conventional channels of shopping to find just the right product, at the right price. This is after all what customers have wanted from time immemorial. Now they use mobile technology and the internet to support their online as well as offline shopping. The research states that businesses that understand the 4Ps of social marketing, product, place, promotion and price are likely to connect effectively with their target audiences. Social media sites offer brands the opportunity to connect…

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Why facebook is important to every business

To research the impact of a facebook page on a business’ sales and growth, a facebook experiment was conducted and reported on the Harvard Business Review. Researchers helped Dessert Gallery set up a facebook page in order to see the impact that it would have on customer behavior. They used the company’s mailing list to conduct a survey and only a miniscule percentage (5.19%) of customers responded. Thereafter, the facebook page was launched. Over several weeks the brand connected well with its target audiences, with regular posts about the goodies they offered. It also conducted contests and promotions to keep customer interest high. They again conducted a survey of customers, facebook fans and customers who were not fans of the…

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Top reasons why fans ‘unlike’ a brand

The average facebook user is difficult to profile and put into a general category. This is primarily because the social network has users that are from varied demographic groups. And so, it is important for any business to design its social media strategy based on its target audience. However, there are a few things that put off most folks and prompts them to ‘unlike’ a brand. Top reason for ‘unliking’ a brand Posting too frequently is something that irritates facebook users. They hate finding their news update cluttered with posts by a single business. This is especially true if the posts are not well designed and only aim at promoting the brand on the social network. A survey indicates that…

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Facebook cover photos that improve engage

When Facebook introduced the concept of the cover photo in 2011, it excited many a business and celebrity because this prime facebook space can be used in unique ways. When a cover photo is updated fans tend to respond whole heartedly. This makes the choice of the cover photo very important. It’s not always about the numbers Having a large fan following doesn’t guarantee high engagement rates. In fact amongst the 10 facebook photos that were adjudged to be the most engaging, only one, Shakira, was also on the ‘10 most followed’ list. The singer uses her facebook page rather well. With regular updates on her music and recordings, a facebook store and charity, she has fans coming back regularly…

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