Top 3 Tips on Promoting a Product on Social Media

Whether your business is launching a product in the market or is initiating a marketing strategy to push up sales for any existing one, social media can play an integral role. Billions of people use social media sites such as Facebook and Twitter daily. This means that a business has the opportunity to reach out to its target audiences and make a huge impact. Social media is used by well reputed brands, SMEs and startups to promote products. Here are some great tips that can help you promote a product and extend its reach effectively. Create a Comfortable Environment When a brand wishes to promote a product it needs to reach out to its customers and speak in a language…

Read the full article >

How is Facebook Marketing Changing?

The world of social commerce and social marketing requires constant monitoring. Blink, and you may just miss out on research, apps and features that could help your business grow and prosper. Facebook marketing is indeed changing and it is the users who are propelling this change. In a recent survey, Facebook asked its users for their opinion on the content they viewed on their newsfeeds. The response was unanimous. Folks want to see more stories about their friends and from pages that they like. They don’t want their newsfeed to be hoarded by promotional material. So if your business frequently posts content that directs Facebook users to buy a product or download an app, if they direct them toward promotions…

Read the full article >

5 Facebook Apps Your Brand Should Consider

Every business that has its Facebook page should consider using Facebook apps that make it more interesting and fun to use. Some of these apps can help a business sell products on its social media store, others can help create polls and still others can help a brand integrate its social media activities. Quite clearly there are many Facebook apps that would be of interest to your business. However, it is important that you select them with care and consideration and don’t end up crowding your page with them. What are Facebook Apps? You have heard about them, used them, but do you know what Facebook apps are? In the simplest terms, these are interactive software applications that have been…

Read the full article >

Brands that Make an Emotional Connection on Facebook

“People don’t buy for logical reasons. They buy for emotional reasons.” When Zig Ziglar said these words he pretty much hit bull’s eye. If you look at the most popular commercials on television you will find that they are the ones that elicit a positive and happy emotion. People like brands that make them feel positively about life and themselves, and bring a smile to their faces. They are also likely to choose these brands when they add products to their shopping cart. Brands to Emulate Some brands do an exceptional job of creating an emotional connection on Facebook. These include Sephora, Whole Foods, Dove and Amex OPEN. Sephora’s target audience includes young women in the 25-34 year demographic group.…

Read the full article >

Guide to Using Facebook Videos to Increase Engagement

If a picture is worth a thousand words imagine how useful a video could be to your business. Research indicates that people find it easier to understand information when it is in a video format. There are several reasons for this and the most important are: The brain is wired to process information more efficiently when it focuses on the human face. In other words, we find information more believable and easily understood when it is conveyed by a person. The human voice makes it easier to understand and relate to a message. On the flip side, if you were to read the same message it would take you longer to understand the meaning and also to accept it. Emotions…

Read the full article >

Meet the Top Storytellers on Facebook

People love stories. Social psychology experts suggest that stories help us understand and remember. In fact, the cognitive system is closely linked to social knowledge. In other words we understand the meaning and relevance of things when they are related to the social. This is why marketers who are great storytellers are also the best in their line of work. Facebook is in many ways the social face of the internet. Every day millions of users log in to the social network to share their lives with their friends. They also use it to follow trends, explore products and brands, and also to shop. In many ways their understanding of their world is shaped by their experience on Facebook. When…

Read the full article >

New Facebook Features for Your Business to Benefit From

Facebook endeavors to offer its users features and tools that make their social media experience interesting and enjoyable. To this end, the Facebook team pays close attention to the manner in which people can use their page. Very often they tweak existing apps and tools, and frequently they offer new Facebook features that your business could benefit from. It is important for all businesses on this social media site to keep up with these changes and to use them to the advantage of their brand. Here is a look at some of the features that you should not miss out on: The First Look Counts When a Facebook user logs into their account, numerous pieces of information vie for their…

Read the full article >

Does Your Business Use Facebook Video Cards?

Communication is the cornerstone of all human interaction. The better you are at communicating, the higher the chances of success in your personal as well as professional life. The importance of communication is not limited to individuals, but extends to companies and corporations too. After all, an enterprise is nothing but a group of individuals. So, the basic rules of communication also stand true for businesses. It is important for a brand to take the time and effort to connect well with its partners, employees and it customers. The Facebook Video Card can be used in versatile ways to communicate a message and to express the business’ appreciation. Say Thanks! The Say Thanks Facebook video card allows users to express…

Read the full article >

Creating Multi Product Ads for your Facebook Page

When a brand creates an advertisement it does so with the aim to send a message to its customers, and to push up sales. Usually an ad focuses on the brand image, a product and its place in the customer’s life. Imagine if a single ad could create a setting that would make it easier for the customer to visualize the products in their life. This will create more interest in them and are likely to improve sales. Furthermore, a multi-product ad would also inform the viewers of the wide range of products on offer at a store. Facebook, is of course, the best place for you to place an advertisement. It is frequented by millions of internet users on…

Read the full article >

How to Create a Seamless Shopping Experience on your Facebook Storefront

The face of shopping has undergone a dramatic change in the last decade. Customers are no longer passive participants in the buying and selling process. Their role in the transaction is no longer limited to choosing a product and paying for them. The contemporary shopper does more than just look and buy. He or she frequently uses mobile devices to quickly compare prices. This ensures that they get the best possible deal. They also read reviews by other customers and don’t hesitate to ask questions. A survey was conducted to find out what percentage of offline shoppers checked products online before making their final decision. A surprising 60% of respondents reported that they used their mobile devices to take pictures…

Read the full article >