Facebook Marketing Success Stories

If one were to look at the biggest and brightest Facebook marketing success stories you will find a common thread that links them. This is despite the fact that these brands belong to diverse industries with clientele from varying demographic groups. The common factor that they share is that they are true to their brand identity and the value that they bring to the lives of their customers. Let’s have a look at how some businesses are using Facebook to market their brands in the most wonderful ways. Delicious, Perceptive, Understanding, Inclusive Wendy’s Pretzel Cheeseburger Love Songs, was truly inspired. When the brand decided to launch the product it decided to focus its marketing on user generated social media feedback.…

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Greater ROI on Facebook than TV

A marketing campaign offered Maggi, a Nestle owned culinary brand, 2.5 times more ROI on Facebook than on TV. Quite clearly this news has industry experts sitting up and taking notice. Television has for decades been considered an important means for mass communication. The budget that businesses set away for their television advertising and marketing is rather large. While one cannot negate the impact that this medium has on viewers, it is quickly becoming clear that brands have to run marketing campaigns with all the mediums at their behest. Maggi Facebook Campaign, Germany Maggi is a well-known and accepted brand in Germany. When the brand was ready to launch and promotes its new chicken and vegetable recipe mix, it chose…

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Top 5 Facebook Marketing Questions Every Business Needs Answered

Facebook is acknowledged as the best way to reach out to customers across the world. While some businesses do a great job at Facebook marketing, others straggle along. There are some basic and vital questions that every business needs answered. Here’s a look at some of them. Can I change the name? While Shakespeare believed that a rose by any other name would smell as sweet, on the internet a lot of value is put into the name. After all your target audiences will identify the business by its name. When a company is setting up its Facebook page it needs to spend some time understanding the policies and conditions that go with creating a business page. Unfortunately, a number…

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Why Your Brand Needs to Share Relevant Information with Its Customers on Facebook

Relevant and valuable information offered to a customer at the right time can improve customer experience with a brand. Forrester Research concludes that consumers actively seek out information that is relevant to them. They connect positively with brands that reflect and reinforce their concerns, and focus on issues that are important to them. Content has always been considered king of the internet, and especially now that brands can easily gain access to their target audiences through social media sites such as Facebook. It has become clear that brands that use content to connect with their customers are able to improve engagement and customer loyalty as opposed to those that simply use social media to promote their business. Creating a Content…

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Understanding Facebook News Feed Ads

Millions of Facebook users log into their accounts from across the world. They spend precious minutes and hours on the social network, through the day and night. This means that businesses have an opportunity to make contact with their customers, even outside business hours. They can present advertisements and offers directly to the customers on a network where they can also shop for the desired products. Social commerce has a lot to do with trends that emerge in the market. This is also why Facebook users keep an eye on the Newsfeed Ads, they want to be aware of the latest products and offers. It is important that a business sells products to customers when they are most interested in…

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Facebook Tools that Businesses Need to Know About

Facebook is an immensely dynamic platform not just for individuals but for businesses too. Companies need to keep up with the constant tweaking and changes that the social media site makes in order to gain optimally from their page. Here are a few Facebook tools that your business needs to know about, and use smartly: Interests Targeting It makes sense for a company to focus its attention and effort on Facebook on its target audience. The social media network helps brands identify their focus groups according to numerous demographic parameters. Businesses can also use Interests Targeting to identify Facebook users who are likely to be interested in a post or ad.  Facebook users can be targeted on the basis of…

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Top Social Media Storytellers of 2014

An interesting fact that every marketing executive needs to understand is that consumers really don’t care for marketing. What they do care about is what a business promises its customers and how it makes them feel. This is why it is essential that storytelling be an inherent part of marketing. Why Do People Like Stories? Psychologists and researchers are in agreement that stories are an essential part of how the human brain makes sense of the world around it. In fact, social knowledge is at the very centre of the human cognitive system. Stories capture human interaction and behavior like no other medium can, and are crucial to human evolution.  Stories appeal to people and grasp their attention effectively. A…

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Is Your Brand Socially Devoted?

Many business managers wonder if being socially devoted is important for their company, and what it means to its customers. The answer is pretty simple; to be socially devoted a brand has to keep a two way communication channel open with its customers. It has to respond to queries and complaints and finally, it has to do so in a timely manner. For a long time, business managers limited marketing efforts to bombarding their customers with advertisements. Today, it is clear that customers are interested in brands that are interested in them. If customers like a brand they will buy it, or else they’d rather pass on an offer. In recent years, researchers and marketing experts have started laying stress…

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How Local Businesses are Using Facebook to Connect with Customers

Facebook is for any entrepreneur and business that wishes to reach out to its existing and target audiences on the social media site. Business owners know that the best place to create and maintain rapport with their customers is the virtual space that they frequent regularly. Across the globe, millions of people log into their Facebook account daily. In fact, there are lots of users who check their timeline even before they brush their teeth in the morning! There are a lot of local businesses that are choosing to use Facebook to connect with their customers. They understand that every contact that they make with their customers isn’t to sell products but to make a genuine connection with them. It…

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Facebook Success Stories

Facebook is an awesome platform for any business to reach out to its customers. Whether it is a start-up, a family business or a conglomerate, a Facebook page is an excellent way to encourage engagement. If an entrepreneur or business manager has worries or doubts all they need to do is look at the many Facebook success stories to see how creatively social media and commerce can be used. The social media network shares these stories with its users. A quick perusal of these stories reveals that businesses from across the globe have successfully managed to utilize the social network to make a genuine and productive connection with their target audiences. Stories to Consider When Roger Dubuis, the luxury watchmaker…

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