Top Fashion and Beauty Brands on Facebook

Fashion and beauty brands have been pretty slow when it comes to using social media to engage and interact with their customers. This is quite surprising considering that millions of their customers log into their Facebook accounts every day. This industry accounts for some of the most beautiful photographs used for marketing campaigns and have an excellent effect on their target audiences. If you don’t believe that just consider the number of celebrities that endorse the top fashion and beauty brands. While earlier research indicated that the manner in which beauty brands used their Facebook pages was pretty dismal. They rarely updated their pages and often customers would find expired coupons and offers still posted on the pages. Things have…

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Creating Facebook Posts for Maximum Shares

When a brand posts on Facebook it hopes to generate a cycle of response. Visitors and fans may choose to ‘like’ a post, comment on it or share it. When a post is shared, it increases the number of Facebook users who are likely to view it and respond accordingly. This is also how posts go viral on the social network. Understanding Why People Share Social media is based on the very foundation that people want to connect with their friends and their peers. They want to express themselves, lend support and connect with the world around them. Facebook users say that they share posts that make them emotional. When you are creating posts for Facebook you need to be…

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Shopper Psychology: How Design Can Influence Sales

Online shopping is slowly becoming a habit, an addiction, and even a way of life! We shop online at the drop of the hat these days. Be it shoes or bags; clothes or electronics, online stores are becoming a one stop shop for shoppers. Online shopping is synonymous with ease of use and brings in substantial revenue but with fierce competition, there must be something done to set your online store apart right? The basic design of your online store plays a crucial role in reeling in customers and keeps them coming back for more. Here are top five aspects of your webstore’s design that influence sales in your shop: Theme color – Color psychology is definitely not new to…

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How Businesses are Inspiring Their Customers on Social Media

An old business principle suggests that it is five times more expensive to win over a new customer than it is to retain a loyal one. And yet, most businesses focus their attention and marketing on gaining new customers rather than keeping existing customers inspired and loyal. A research study by Bain & Company concluded that by improving customer retention by 5% a business can increase its profits by 25-95%. Of course the range of the profits is pretty wide, but clearly there is a strong correlation between inspiring customers and improving customer loyalty and the profits of a business. The Role of Social Media Social media plays a crucial role in enhancing customer loyalty. It offers brands a powerful…

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How to Encourage User Generated Content on Facebook

Customer behavior suggests that a prospective customer likes to do a fair amount of research before they buy a product. They would much rather spend time on a platform where real people offer reviews and recommendations than on a well designed website that offers detailed product descriptions. This is also why people like to talk on Facebook about the brands and products that they like, or don’t like on. They want to share their experiences with others and in turn influence more than just their circle of friends. User generated content is important to businesses because of several reasons. The first and foremost is that the content is authentic and considered to be reliable. Research indicates that people tend to…

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Most Engaging Brands on Facebook

Internet users love Facebook so much that millions of them log into their accounts every day to connect with their friends. Psychologists would have a field day talking about how important this platform has become to them. It is not just about creating an image but also about self-validation. Facebook users choose to ‘like’ brands that they wish to be associated with. They are not rash about clicking that ‘like’ button. And they don’t hesitate to undo their choice if they find that a brand is taking up way too much space on their newsfeed and timeline. Some brands that are great at engaging audiences on Facebook include DeKyuper. The brand offers a line of cordials, liqueurs, brandies and schnapps.…

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Why are Big Brands Going Wrong with Facebook Engagement?

In a report by Simply Measured, the Facebook analytics provider, it was summarised that the big brands on Facebook were losing out on engagement. In fact, on an average, brands were believed to have lost over 40% of their monthly engagement. Of a total of ten big brands only two, MTV and Harley Davidson showed an increase in engagement rates. The research study was a cause of concern to brands and social media experts. There are those who suggested that the results were caused due to a change in algorithm used for calculating Facebook engagement. Soon the data and the report were pulled down. It is important that brands, big as well as small, base their Facebook decisions on the…

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How One Brand Used Facebook Coupon to 1,100% ROI

More and more businesses are adopting marketing strategies that include all channels including conventional marketing and social media marketing. Hesselson’s, a family owned pool and sports goods store has used conventional forms of marketing for decades, and decided to use Facebook to address audiences in a unique manner. The results were dramatic to say the very least: The Facebook coupon had a 1,100% ROI. It generated $5,500 in in-store sales. The Facebook coupon resulted in 23% increase in online to offline conversion. Hesselson’s To commemorate its 60th Anniversary the brand was looking to increase brand awareness on social media and improve sales. The family owned business strongly believes in improving its marketing techniques according to the profiles of its target…

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Top Issues that Social Media Users are Likely to Share

When a business creates a Facebook page it aims to connect with its target audiences and engage them. The essential idea is to keep existing customers interested in the brand and inform new customers about the business. Much has been written about the role of content in a social media campaign. While there are no strict guidelines to success on social media, the most important thing that businesses need to keep in mind is what is important to their customers. People respond more positively to visual stimuli than to the written word. This is also why they tend to click the ‘like’ button on Facebook when they see a picture that interests them. Comments are usually garnered by posts that…

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How is Social Media Driving Sales Up?

When social media sites such as Facebook came up no one could have anticipated the manner in which they would influence online as well as offline shopping. Today, every time internet users log into their social media accounts they connect not only with friends but also with brands. Social media serves as a platform on which customers and brands can interact like they have never done before. A customer’s opinion of a brand strongly affects their shopping decisions. On a network such as Facebook, businesses have the opportunity to make a connection with their target audiences. This connection ensures that their customers are the first to hear about product launches, deals and offers. In a survey conducted by Offerpop it…

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