Facebook: The Top Choice of Social Commerce Marketers

Facebook turns 10 this year and it’s going strong and gearing up for bigger and better things. There are several social media sites and communities that have risen since the inception of Facebook, but the social network is essential to any social commerce campaign. The social aspect to commerce has been in existence since the first customer bought a product. After all, shopping is all about comparisons and recommendations. With millions of its users logging into their account every day Facebook is the top choice of social commerce marketers, and here is why. Pushing up the sales To gain a better understanding of the ever changing ecommerce market Shopify conducted a research study. It included data collected from 37 million…

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How to Choose a Facebook Cover Photo

The Facebook cover photo that a business uses on its page takes up a major section of the available space and makes a big impression. It would be wise for a company to use this space effectively and with care. Its choice of Facebook cover photo can improve engagement. Experts suggest that the business change its Facebook cover photo on a monthly basis. This way the picture gets enough attention and when it is changed, the interest continues. Tips on choosing the cover photo Choice of picture: Use pictures of high quality and consider the key colors that it features. Do ensure that the cover photo works well with the profile picture. In some instances brands like to use cover…

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5 Things You Should Know About Facebook Users

Facebook turns 10 this year and both admirers as well as cynics agree that the social media site has come a long way from its inception. In many ways it offers millions of users a platform to express their opinions on, and to reach out to their friends. In the last few years businesses, irrespective of their size and industry, have come to agree on the fact that their marketing is incomplete without Facebook. Brands wish to understand their target audiences better, in order to improve products and services. Here are 5 things that you should know about Facebook users: 71% of internet users have a Facebook account: While 74% of online adult users have an account on a social…

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Facebook Trends to Watch Out For

Most social media users choose to spend a fair amount of their online time on these sites because of several reasons. They like to connect with their friends on a regular basis. With the hectic life and work schedules that people maintain it is impossible for people to interact with their friends and family as often as they may like to. Their Facebook time gives them this opportunity. The social network also helps them keep up with the latest trends and news that is worth following. Interestingly, there are search engines like Kurrently and Booshaka that specifically search out trending stories on Facebook and Twitter. In January of 2014 Facebook launched its ‘Trending’ section. It is located on the right…

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Facebook Posts that Get the Maximum Shares

When a business is using Facebook to reach out to its target audiences it hopes to elicit a reaction with its posts. Some of the actions that one may hope to see include likes, comments and shares. Why do people share on Facebook? Well, the answer to that is pretty simple, sharing makes them feel good. The New York Times ‘Psychology of Sharing’ revealed interesting insights on human behavior. It summarized that people share because of five primary reasons: To share valuable and relevant content with others. Because the information they share helps define them. To use the information that is shared to stay connected with their friends and loved ones. Sharing the information makes them feel more involved with…

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Is Your Business Using Hastags on Facebook

Everyday millions of pieces of information are created and shared on Facebook. This makes the social media site a dynamic and fun place for internet users. Whatever the issue or trend, there is always some interesting content that one can find on the social network. An excellent way to organize this information is with the help of hashtags. Hashtags, #, help convert a word into a link, simply by placing it before the word. Why are hashtags important for your Facebook page When you use # on your facebook page you make it easier for fans and visitors to find the content that interests them. They make it easier for your business to communicate with its audiences and for them…

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The most creative pages on Facebook

For every product and idea that a business sells there are several competitors. So, how does a business ensure that it garners the attention of its target audience and holds on to it? Social media offers companies a dynamic platform to interact and engage their customers. This is not just about creating a Facebook page for the business but about making it interesting enough to catch people’s attention and have them coming back for more. There is nothing more important to a business’ Facebook page as the creativity of its social media team. The word ‘creativity’ has its etymological roots in the Latin word ‘creo’ which means ‘to make or to create’. A business social media strategy has to frequently…

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Creative marketing on Facebook

Social media marketing and social commerce have brought together brands and customers on a very special and dynamic space. While earlier businesses were suspicious of how important social media would be to their business purposes, today there remain no doubts. In fact, according to a research study conducted by the University of Massachusetts, the number of Fortune 500 companies that are actively using social media is growing by the year. While this may be true, it is vital that brands stay creative if they want to get the king’s share of their customers’ interest and attention. The best way to engage target audiences is by using creative marketing on social media sites such as Facebook. Here are a few companies…

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Celebrities and their facebook stores

Celebrities rank amongst the highest searches run on search engines. Whether it is news that is associated with them or products that they endorse, fans love to follow them. Social media has given internet users a special space to find news that would interest them and share with their friends. The top celebrity pages on facebook include those of Shakira, Rihanna, Eminem, Cristiano Ronaldo and Vin Diesel. These famous people choose to connect with their fans through social media sites such as facebook, as it allows them direct access to them. There is nothing fans like more than to feel special, and connecting with their favorite celebs on facebook achieves this. Most celebrity pages are well monitored and managed and…

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Best facebook engagement in the first 5 hours

Facebook is an awesome platform for businesses that want to reach out to customers. Every time a business posts on facebook it hopes to gain the attention of its target audience and engage them. There are several research studies that suggest that the best facebook engagement takes place within the first five hours after a business posts. Customers don’t want to be bombarded with posts by a business and hence, experts suggest that brands post no more than once or twice a day. To make each post count and to receive the maximal response the post needs to be designed well and according to the target audiences. The shelf life of a facebook post Research indicates that in the first…

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