How to sell more on your facebook store

Your facebook store is not very different from a brick and mortar store. Whether they are shopping at a physical store or a social commerce shop, customers look for a sense of belonging. They want to enter a store to know that they are appreciated and wanted. Build a community Most people have memories of at least one store that they would walk into, as a child or a young adult, and enjoyed the experience of being there. This was most likely because of its attitude towards its customers, and of course the great products that it sold. Like the favored brick and mortar store in the neighborhood, you can promote a sense of community on your facebook shop too.…

Read the full article >

Tips on running a facebook storefront

Social media and commerce has slowly and comfortably found a key position in the lives of contemporary customers. Millions of people log into their social media accounts daily, to stay connected with their friends, and also to connect with their favorite brands. In fact research indicates that 23% of facebook users don’t just check their facebook account once daily but sometimes more than five times in the day. Quite clearly facebook is an integral part of their lives. According to the Social Media Statistics 2013 by Daze Info 80% of facebook users actively search for brands that interest them. Evidentially people don’t just want to research brands online, they want to interact with them and buy them. Facebook is a…

Read the full article >

Facebook Stores in Israel

Facebook is growing in leaps and bounds, and its users are not restricted to any one continent or country. The social network’s acquisition of Israeli start up Onavo, is a clear indication of how seriously the social media site considers this section of the world market. Facebook is reported to have paid between $150 million and $200 million for this acquisition. Onavo specializes in mobile apps in Israel, and has divisions that focus on mobile marketers, mobile analytics and security. Facebook hopes that its decision will help the social network attain a better understanding of social media and social commerce in Israel. The facebook connection 25 million likes on facebook attributed to Israeli users. Number of Israeli facebook users has doubled from…

Read the full article >

Some of the best facebook fan pages

Facebook is a wonderful place for people to explore their favorite brands and the latest trends. When one looks at some of the best facebook fan pages on the social network, it is interesting to note that fans find them engaging for a wide range of reasons. In some cases it is simply because the brand is popular and well loved. This is true of Red Bull. It is an immensely popular brand and does a great job with its facebook page. Red Bull uses its page effectively to connect with its target audiences. Fans love the cover photo choices by the Red Bull team. It also uses an excellent social media strategy. The brand uses its apps and posts…

Read the full article >

Planning a wedding on facebook

Social media has emerged as an important means of inter-personal communication. And there are some interesting trends to support this fact. One in ten brides changes her relationship status on facebook, within minutes of saying yes. And one in three brides does the same within a few hours of getting engaged. For prospective brides social media offers a treasure trove of information and they make the best of it. From shopping for a great honeymoon deal to booking a restaurant she can do it all through facebook. Ask any bride or groom and they will tell you that planning a wedding requires careful preparation and a tremendous amount of support from friends and family. This is why many couples are…

Read the full article >

Sharing the outdoors on facebook

There is nothing quite like the thrill of discovering the great outdoors. Nature has a way of surprising even the most cynical and weary amongst us. It is not surprising that the outdoors is a rather popular theme amongst facebook fans. People like to share photographs of the places they have been to, and also of those that they dream of visiting. The great outdoors National Geographic has a fan following of over 19 million facebook users. People enjoy seeing Nat Geo posts in their newsfeed and often share the pictures with their friends. Adventure and outdoor enthusiasts enjoy sharing their plans and experience on the social network. They also like to shop for equipment when they are on facebook.…

Read the full article >

Facebook cover photos that improve engage

When Facebook introduced the concept of the cover photo in 2011, it excited many a business and celebrity because this prime facebook space can be used in unique ways. When a cover photo is updated fans tend to respond whole heartedly. This makes the choice of the cover photo very important. It’s not always about the numbers Having a large fan following doesn’t guarantee high engagement rates. In fact amongst the 10 facebook photos that were adjudged to be the most engaging, only one, Shakira, was also on the ‘10 most followed’ list. The singer uses her facebook page rather well. With regular updates on her music and recordings, a facebook store and charity, she has fans coming back regularly…

Read the full article >

Brand promotions on facebook

Brand promotion is one of the chief reasons why businesses are on facebook. They want their target audiences to easily recognize the brand and associate with it. When a customer thinks of the product category that the brand sells, it is vital that the brand is amongst the first that come to mind. A welcome promotion While earlier a business would need a third party app to run a promotion this is no longer compulsory. Facebook has relaxed its promotions guidelines. Now businesses and entrepreneurs can directly run a promotion from their facebook page. Earlier the ‘like’, ‘share’ and ‘comment’ functions could not be used to run a promotion. Whereas now businesses can request fans and customers to ‘like’, ‘share’…

Read the full article >

Content marketing on facebook

For decades marketing gurus have been looking for the perfect way to deliver content to their audiences. An advertisement on the print and electronic media only offers restricted impact. In contrast, social media helps businesses offers quality content to their target audiences. Content marketing has been around for a long time now. The only difference is that it now has the vitality and advantage of the social media on its side. Content marketing on facebook offers brands a plethora of advantages including improving engagement, encouraging brand loyalty and increase in sales. Offer sharable content From time immemorial people have showed infinite confidence in the recommendations made by their friends and buy customers. Now people don’t have to wait to share…

Read the full article >

What motivates a facebook user to click the ‘like’ button

Research indicates that there are two main reasons why facebook users choose to click the ‘like’ button on a facebook page. ‘Social badging’ or to show friends that a person likes a brand is an important reason for clicking the ‘like’ button, as is the opportunity to receive the best offers and deals that are presented by the brand. The average facebook user likes about 80 pages. Facebook is used by users from across the world. And this makes it a crucial advertising and customer service tool in the hands of businesses, big and small. To ensure that your brand also features on a customer’s list of pages they like, you need to design and offer content that is suitable…

Read the full article >