Why is the automotive industry so popular on facebook

Facebook users log into their accounts every day not just to connect with their friends but also to interact with the brands and businesses that they like. The enjoy hearing about promotional information and getting a sneak peak at products that are going to be launched into the market. Sometimes they just like to reminisce about the good old days and check out products and brands that they have grown up loving. In a detailed research study of the brands that engage their audiences effectively on facebook, some startling facts were revealed. While most people would expect the FMCG sector to lead in this department, surprisingly it is the automotive sector that has the highest engagement rates.  Here are some…

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Brands that offer the best facebook coupons

Facebook users no longer have to search through the weekend newspaper in search of discount coupons. All they need to do is ‘like’ the facebook fan page of brands that they like the most. Discount coupons are one of the top reasons why 42% facebook users to choose to click the ‘like’ button. They like to get regular updates on discounts and offers that brands present. Everyone loves a great deal and they want to know that they are getting value for their money. This is why most customers respond positively to discount codes and coupons. In fact, research indicates that online coupon redemption outrank coupons received directly in the mail, magazine coupons and free inserts. 76% people believe that…

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What should your facebook store look like?

Social commerce is here to stay, so get on the bandwagon, settle down and get comfortable. For, this is going to be a long ride. More and more customers prefer to shop on social networks. There are many reasons for this phenomenon. Convenience, discounts and access to numerous brands at the click of the mouse, are just some of the reasons why people like social commerce. The look A facebook store should look like both, the outside and inside of a brick and mortar store. This essentially means that the facebook storefront should reflect the brand image and also give customers an easy and good look at all the products that are on offer. The facebook store should be developed…

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Why it is important to clearly state your facebook store policies

In a recent study on online shopping, experts found that customers value transparency and clarity in business policies. They like to know exactly what a business is offering and all the details that often slip in between the lines. There is little that turns off a customer more than finding that pesky terms and conditions delay the shipment of their purchase or add to their bill. It is crucial that as a business you clearly state your facebook store policies. Wants customers want When asked about what areas of the online shopping processes need to be improved on, there were several issues that customers recommended: Better post shopping options Customers want better shipping and delivery options, this includes being able…

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Understanding the different types of facebook fans

Not every facebook user who clicks the ‘like’ button, does so for the same reason. While some may like to keep up with the business’ updates, others may enjoy interacting with the brand. And still others may primarily be looking for discounts and deals. There are also key differences in the manner in which they behave on your facebook fan pages. In order to increase engagement on the page, and sales on your facebook storefront you need to understand the different types of facebook fans. The watcher According to the 1% rule, a majority of facebook users like to read online content but refrain from taking an active stand on issues. In order to get the watchers on your facebook…

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How is Target using facebook to increase sales and revenue

Online businesses are giving large enterprises such as Target a run for their money. The convenience that online shopping offers customers is one of its greatest attractions. Target has met this challenge head on by working hand-in-hand with facebook. It has used the social media site to reach out to its customers and to interest them with deals and offers that will have them heading out their front doors, and to the closest Target store. The power of social media Experts say that 20% of people who own cell phones like to research a product that interests them. Also, 18% of the same population like to compares prices before they are ready to buy a product. This makes it important…

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Great ways to improve facebook likeability

Likeability, is everything on facebook. The more people like your brand and its facebook fan page, the most powerful social media becomes as a medium of interaction with your customers. Many social commerce managers wonder why one brand does very well with its social media efforts, while another doesn’t. The answers are quite simple but very important to a business. Do you understand your audience? The first thing that improves facebook likeability is the manner in which a business understands its customers. While some brands may post frequently, they may not get the tremendous response that brands such as Starbucks or Coca Cola would get. It is imperative that social media managers understand the online behavior of their target audience.…

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How to get more shares on facebook

The surest way to ensure that a post on facebook goes viral is by ensuring that it is interesting enough for fans and visitors to ‘share’ with their friends. It’s when fans and their friends choose to share a post that it gains a captivated audience, and the impact of the post is strengthened. The more people who share the post, the better are the chances of it going viral. Ultimately the number of shares will depend on the ‘wow’ factor of the post. Is it interesting enough to warrant a share? This is the question that every visitor and fan will consider before they click the button. Increasing shares Here are some key factors to bear in mind when…

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How businesses can use facebook offers

Who doesn’t love a great offer? From searching through the weekend newspaper for coupons and deals to having them delivered on your facebook newsfeed, the modern consumer has come a long way. Facebook offers Facebook is the social media site that has changed the way people interact with each other and with their favorite brands. It is known to create interesting concepts that helps businesses reach out to consumers. It is also known for its frequent changes that often irritate and irk users. However, facebook offers is a feature that is welcomed by most facebook users. It gives people a chance to receive offers directly through their newsfeed. As the offers are from brands they ‘like’, they are usually interesting…

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icare facebook button

When facebook users find a poignant story that appeal to them, they hesitate to click the ‘like’ button because while they want to support the cause they really don’t like the issue. It is like clicking the ‘like’ button about a cancer story or one about child abuse. Facebook has come up with a wonderful answer to this dilemma. The icare facebook button will help facebook users express their support for or against an issue. Experts say that a single ‘like’ can be valued at $214.81 over a period of 12 months. NGOs find that with this medium they are able to reach out to the general public, garner support and raise funds. They also catch the interest of brands…

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