Samples on facebook improve brand likeability

Everybody loves freebies, but why do businesses love them too? Samples are a great way to introduce products into the market. They give customers a wonderful experience of what the product offers. A sneak peek just isn’t enough to get the interest of your target audience, you want to tantalize them, and show them what they’d be missing if they didn’t buy your product. Samples are a great way to improve brand likability and engage your target audiences on your facebok fan page. Samples that make your target audience talk A business cannot hope for a better marketing technique than its target audience talking about the experience they have had with its products. People like to be sure about what…

Read the full article >

Powerful Facebook trends

Anyone who doubts the power of social media and social commerce only has to look at the real time statistics of social media users. In no other platform do businesses gain direct access to their target audiences. Here is the opportunity to not only inform, educate and entertain but also to engage customers. The more likeable a brand, the more are the chances of the target audiences buying it.  Social commerce doesn’t wait for target audiences to encounter advertising and marketing efforts on television, on the internet or in the print media but in fact allows customers to interact with the brand and shop on the facebook storefront.  Exclusivity The most powerful trend on facebook is one of exclusivity. Businesses…

Read the full article >

Group buying on facebook

Shopping is a phenomenon that often has a viral impact on the friends of the shoppers. This is of course dependent on the type of product that is being bought. Products that are influenced by fashion and trends are most likely to go viral. However, any purchase has the power to influence friends. The essential reason for such influence is that people trust the opinions of their friends and even those of other customers. At the end of the day, customers want to be sure about the products they are investing in. This could include a long list of products from the best washing solution to buying a camera. Perks of group buying Group buying takes the concept of influencing…

Read the full article >

Sharing hobbies on facebook

Every day people of varied age groups and backgrounds log into facebook to catch up with their friends, and to explore their interests. Hobbies are defined as activities that one takes on during one’s leisure time. They are essentially meant to add fun and interest to one’s day and offer an experience quite unlike anything a conventional day brings. For many the joy of having a hobby lies in sharing their experiences with fellow hobbyists. There are many who share their hobbies on facebook and even find facebook shops where they can buy essentially supplies to support their hobby. Discovering hobbies on facebook When it comes to sharing hobbies on facebook, there is a lot that one can do. The…

Read the full article >

Social commerce start up to watch out for

Social media and commerce has thrown open a plethora of opportunities for entrepreneurs. Social commerce can be used in versatile ways to make sales and generate income. People love to recommend brands and products to their friends, and like wise, seek out recommendations from them. Social media makes this process simpler and more fun. There are many small and big businesses that are choosing social commerce as the platform on which they wish to address and interact with their target audiences. A storefront for the budding entrepreneur Most fashionable women have a secret desire to own a boutique that sells beautiful things and brings in a source of income. This idea is the focus of Kitsy Lane’s venture into social…

Read the full article >

How to improve conversion on your facebook shop

The social commerce storefront may look a lot different from a brick and mortar store, but the basic principles that guide shopping remain the same. With the advent of social media sites consumers are able to interact with their friends far more easily. Earlier they would have been reduced to calling a friend on the mobile and seek their opinion about a product, while they were actually in the store. Now with social commerce the facebook shop is where the target audiences lie. Friends can share products and seek the opinions and recommendations of their friends. They also like to go by the testimonials offered by other consumers. The secret to improving social commerce The secret to improving conversion on…

Read the full article >

Some brands who are making a difference on facebook

An increasing number of businesses are choosing to actively support human interest causes. The range of these causes extends from child care and nutrition to supporting the underprivileged. There are some brands that are making quite the difference with their efforts on facebook. When it comes to issues such as nutrition, Nestle seems to be quite a controversial brand. However, it uses its facebook fan page effectively to inform and educate customers about the brand’s initiatives to offer food and health solutions. Customer’s viewpoint A research study reported that if factors such as quality and cost remain equal a remarkable percentage, as high as 94%, would choose to switch to a different product or brand if it supports a cause…

Read the full article >

Shopping for gifts with social commerce

Shopping for gifts can be a challenging task. There are many issues that you need to keep in mind, the most important being the tastes and preferences of the person you are buying the gift for. Often you may decide on what you wish to buy but may not be able to find a store that sells the product. Social commerce makes shopping for gifts a breeze. There are a plethora of brands and products that you can choose from while you seek the opinions of your friends and read up on testimonials and product reviews by other customers. One of the biggest advantages that social commerce offers the contemporary shopper is the fact that they can compare products and…

Read the full article >

Does your social commerce store offer a good deal for customers

There are many social commerce experts who have tried to determine the top reasons that encourage facebook users to shop on the social media site. Most find that the social nature of shopping makes social commerce a viable option. After all, people trust word-of-mouth recommendations over descriptions offered by the manufacturers. People also place the opinions of strangers who have used the product or know the brand well, over well worded product details. One of the most popular reasons for choosing social commerce over other shopping options is the fact that many brands offer special and exclusive offers and deals to their fans and followers on social media sites. Often a brand will offer a product at a discount only…

Read the full article >

Interesting facebook apps

There are perhaps as many facebook apps as there are interests that facebook users share. For many people shopping is a chore, a task that is daunting and exhausting. Social commerce is an interesting and fun alternative wherein people can buy the products they like while they are on a social network such as facebook. The best part is that they can seek and share their recommendations and suggestions with their friends. There are many apps that are designed for businesses and customers, to enhance the social commerce experience. Some facebook app help businesses set up store on the social network and keep a track of returns from social commerce, while others may help create a campaign and garner support…

Read the full article >