Lowe’s began as a small town hardware store in North Carolina. Today it is the second largest home improvement retailer in the world. The company uses social media to reach out to professional clients and customers. It is on social media sites such as LinkedIn, Facebook and Twitter. The hardware and appliance store offers virtually everything one could dream of to make life comfortable. The brand has a site dedicated to personalizing customer experience of its products. The site offers great blogs and tips on everything from painting, carpentry to interior décor and home improvement. It also has a related Facebook page. Customers can also watch Lowe’s videos on YouTube. Tying all social media platforms together with a cohesive message creates consistency in the company’s message and branding efforts as they reach out to customers in cyberspace!
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