Meet the Top Storytellers on Facebook

People love stories. Social psychology experts suggest that stories help us understand and remember. In fact, the cognitive system is closely linked to social knowledge. In other words we understand the meaning and relevance of things when they are related to the social. This is why marketers who are great storytellers are also the best in their line of work. Facebook is in many ways the social face of the internet. Every day millions of users log in to the social network to share their lives with their friends. They also use it to follow trends, explore products and brands, and also to shop. In many ways their understanding of their world is shaped by their experience on Facebook. When…

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New Facebook Features for Your Business to Benefit From

Facebook endeavors to offer its users features and tools that make their social media experience interesting and enjoyable. To this end, the Facebook team pays close attention to the manner in which people can use their page. Very often they tweak existing apps and tools, and frequently they offer new Facebook features that your business could benefit from. It is important for all businesses on this social media site to keep up with these changes and to use them to the advantage of their brand. Here is a look at some of the features that you should not miss out on: The First Look Counts When a Facebook user logs into their account, numerous pieces of information vie for their…

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Does Your Business Use Facebook Video Cards?

Communication is the cornerstone of all human interaction. The better you are at communicating, the higher the chances of success in your personal as well as professional life. The importance of communication is not limited to individuals, but extends to companies and corporations too. After all, an enterprise is nothing but a group of individuals. So, the basic rules of communication also stand true for businesses. It is important for a brand to take the time and effort to connect well with its partners, employees and it customers. The Facebook Video Card can be used in versatile ways to communicate a message and to express the business’ appreciation. Say Thanks! The Say Thanks Facebook video card allows users to express…

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Creating Multi Product Ads for your Facebook Page

When a brand creates an advertisement it does so with the aim to send a message to its customers, and to push up sales. Usually an ad focuses on the brand image, a product and its place in the customer’s life. Imagine if a single ad could create a setting that would make it easier for the customer to visualize the products in their life. This will create more interest in them and are likely to improve sales. Furthermore, a multi-product ad would also inform the viewers of the wide range of products on offer at a store. Facebook, is of course, the best place for you to place an advertisement. It is frequented by millions of internet users on…

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How to Create a Seamless Shopping Experience on your Facebook Storefront

The face of shopping has undergone a dramatic change in the last decade. Customers are no longer passive participants in the buying and selling process. Their role in the transaction is no longer limited to choosing a product and paying for them. The contemporary shopper does more than just look and buy. He or she frequently uses mobile devices to quickly compare prices. This ensures that they get the best possible deal. They also read reviews by other customers and don’t hesitate to ask questions. A survey was conducted to find out what percentage of offline shoppers checked products online before making their final decision. A surprising 60% of respondents reported that they used their mobile devices to take pictures…

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Facebook Marketing Success Stories

If one were to look at the biggest and brightest Facebook marketing success stories you will find a common thread that links them. This is despite the fact that these brands belong to diverse industries with clientele from varying demographic groups. The common factor that they share is that they are true to their brand identity and the value that they bring to the lives of their customers. Let’s have a look at how some businesses are using Facebook to market their brands in the most wonderful ways. Delicious, Perceptive, Understanding, Inclusive Wendy’s Pretzel Cheeseburger Love Songs, was truly inspired. When the brand decided to launch the product it decided to focus its marketing on user generated social media feedback.…

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Greater ROI on Facebook than TV

A marketing campaign offered Maggi, a Nestle owned culinary brand, 2.5 times more ROI on Facebook than on TV. Quite clearly this news has industry experts sitting up and taking notice. Television has for decades been considered an important means for mass communication. The budget that businesses set away for their television advertising and marketing is rather large. While one cannot negate the impact that this medium has on viewers, it is quickly becoming clear that brands have to run marketing campaigns with all the mediums at their behest. Maggi Facebook Campaign, Germany Maggi is a well-known and accepted brand in Germany. When the brand was ready to launch and promotes its new chicken and vegetable recipe mix, it chose…

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Why Employees Should be an Integral Part of Social Media Campaign

Creating and curating fresh and relevant content for your business’ social media account is not an easy task. That is unless you are willing to make your employees an integral part of your social media campaign. They say that a chain is as strong as its weakest link, and to be honest in the cut throat business world of today, you need your team to be strong and supportive. This is why it is a great idea to involve your employees in the brand’s social media efforts. You’ll find that some take to this initiative better than others, and that is just fine. Employees shouldn’t be forced to participate on social media if it doesn’t some naturally to them. It…

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Top 5 Facebook Marketing Questions Every Business Needs Answered

Facebook is acknowledged as the best way to reach out to customers across the world. While some businesses do a great job at Facebook marketing, others straggle along. There are some basic and vital questions that every business needs answered. Here’s a look at some of them. Can I change the name? While Shakespeare believed that a rose by any other name would smell as sweet, on the internet a lot of value is put into the name. After all your target audiences will identify the business by its name. When a company is setting up its Facebook page it needs to spend some time understanding the policies and conditions that go with creating a business page. Unfortunately, a number…

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Top Facebook Ads and Why they Work

Advertising has undergone a dramatic change in the last decade or so. Research indicates that today ads on Facebook garner more attention and inspire more emotional engagement than those on the television or on a business website. Some of the top Facebook ads that have captured the imagination of the customers and have an excellent click through rate include a Nature Box Facebook ad. The picture focuses on several healthy and delicious snacks that the brand offers. The colours of the foods makes the visual interesting, as does the offer that goes with. The brand offers free samples of five products, only at $7.95, the cost of the shipping. Multi-picture advertisements have an interesting visual impact. There are many businesses…

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