Why the Time for Social Commerce is Right Now!

Social commerce is here to stay. The sooner businesses understand and accept this, the sooner they can get on with effectively using this versatile social platform. The question is no longer limited to whether your company should consider social commerce, but how quickly you can set up shop and begin to understand how crucial it is towards business success. Until the arrival of social media the internet was used for personal purposes such as sending emails and chatting with friends, or for commercial purposes. With social commerce you get the best of both worlds. Why Social Commerce? Facebook has millions of users across the globe who log into their accounts on a regular basis. This essentially means that brands have…

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Top Social Media Storytellers of 2014

An interesting fact that every marketing executive needs to understand is that consumers really don’t care for marketing. What they do care about is what a business promises its customers and how it makes them feel. This is why it is essential that storytelling be an inherent part of marketing. Why Do People Like Stories? Psychologists and researchers are in agreement that stories are an essential part of how the human brain makes sense of the world around it. In fact, social knowledge is at the very centre of the human cognitive system. Stories capture human interaction and behavior like no other medium can, and are crucial to human evolution.  Stories appeal to people and grasp their attention effectively. A…

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Top Social Commerce Brands

Social commerce refers to activities and behavior related to ecommerce. It includes sales on facebook storefront, product recommendations, selling and buying, etc. There are some brands that use social commerce and social media with more creativity and success than others. Focusing on the Egg The Cadbury Crème Egg is one such brand. The product is available for a limited period of time and hence, the sense of urgency to buy it is an excellent factor that motivates customers.  The brand used its Facebook page with flair and reached out to 15 million customers. 21% of its audience included people who had not viewed the Cadbury Crème Egg advertisement on television. The social media team that worked on this campaign paid…

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Is Your Brand Socially Devoted?

Many business managers wonder if being socially devoted is important for their company, and what it means to its customers. The answer is pretty simple; to be socially devoted a brand has to keep a two way communication channel open with its customers. It has to respond to queries and complaints and finally, it has to do so in a timely manner. For a long time, business managers limited marketing efforts to bombarding their customers with advertisements. Today, it is clear that customers are interested in brands that are interested in them. If customers like a brand they will buy it, or else they’d rather pass on an offer. In recent years, researchers and marketing experts have started laying stress…

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How to Increase Sales on Your Facebook Store

In order to increase sales in any store, whether it is on your Facebook store or a brick and mortar store, it is essential that you catch and hold the attention of your target audience. Facebook is an awesome way to get through to them because the social network is accessed frequently by millions of users every day. In fact, the social media site reports that on an average Facebook users’ log into their accounts about 14 times in a single day. This means that they take notice of what appears on their newsfeed and are likely to take action. Facebook allows business to create advertisements where they can focus on a demographic group and can target their desired audience.…

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How Local Businesses are Using Facebook to Connect with Customers

Facebook is for any entrepreneur and business that wishes to reach out to its existing and target audiences on the social media site. Business owners know that the best place to create and maintain rapport with their customers is the virtual space that they frequent regularly. Across the globe, millions of people log into their Facebook account daily. In fact, there are lots of users who check their timeline even before they brush their teeth in the morning! There are a lot of local businesses that are choosing to use Facebook to connect with their customers. They understand that every contact that they make with their customers isn’t to sell products but to make a genuine connection with them. It…

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Brands that Use Videos to Effectively Reach Out to Audiences

A picture, they say, is worth a 1000 words. Now, imagine how effective and powerful a well-designed and executed video could be. When brands wish to communicate with their customers, videos help them do so in the most genuine and effectual way. Why Videos are Important to Your Business There are several reasons why videos are found to be far more effective in communicating a message as opposed to printed text. The brain is programmed to respond to human faces and interpret facial expressions. This often makes videos more convincing than any other form of marketing. The voice that accompanies the visuals adds depth and meaning to the words. Movement is a key part of video, and it helps make…

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Facebook Success Stories

Facebook is an awesome platform for any business to reach out to its customers. Whether it is a start-up, a family business or a conglomerate, a Facebook page is an excellent way to encourage engagement. If an entrepreneur or business manager has worries or doubts all they need to do is look at the many Facebook success stories to see how creatively social media and commerce can be used. The social media network shares these stories with its users. A quick perusal of these stories reveals that businesses from across the globe have successfully managed to utilize the social network to make a genuine and productive connection with their target audiences. Stories to Consider When Roger Dubuis, the luxury watchmaker…

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Top Fashion and Beauty Brands on Facebook

Fashion and beauty brands have been pretty slow when it comes to using social media to engage and interact with their customers. This is quite surprising considering that millions of their customers log into their Facebook accounts every day. This industry accounts for some of the most beautiful photographs used for marketing campaigns and have an excellent effect on their target audiences. If you don’t believe that just consider the number of celebrities that endorse the top fashion and beauty brands. While earlier research indicated that the manner in which beauty brands used their Facebook pages was pretty dismal. They rarely updated their pages and often customers would find expired coupons and offers still posted on the pages. Things have…

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Creating Facebook Posts for Maximum Shares

When a brand posts on Facebook it hopes to generate a cycle of response. Visitors and fans may choose to ‘like’ a post, comment on it or share it. When a post is shared, it increases the number of Facebook users who are likely to view it and respond accordingly. This is also how posts go viral on the social network. Understanding Why People Share Social media is based on the very foundation that people want to connect with their friends and their peers. They want to express themselves, lend support and connect with the world around them. Facebook users say that they share posts that make them emotional. When you are creating posts for Facebook you need to be…

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