Why is Social Listening Important for Social Commerce Marketers

Social media is well into its teens and businesses still tend to use it quite like they would use a billboard to place an advertisement. Social listening is a skill that brands need to develop and work on if they want to achieve maximum success with social media. Social listening refers to a business’ ability to listen to its target audiences on social media channels and respond appropriately. Forrester says that while companies are listening to their customers they don’t really know what to do with the information. It is imperative that businesses realize that the value of social media is not limited to publishing content and posting product and brand updates. The power and value of social media goes…

Read the full article >

How Frequently Should a Brand Post on its Facebook Page

This is a question that makes social media marketers restless. For a while it seemed that the more a brand posted the more likely it was to receive a response from its target audiences. However clogging your customers’ newsfeed is unlikely to get the best results. Some experts suggest that brands should post at least twice a day, seven days a week. Of course media companies will post more frequently as they report news and have more to share with the world. While CNN posts thrice or four times in a day, on the other hand, on an average The Economist posts about fifteen times daily. What is the Magic Number? This leaves brands and social media strategists confused about…

Read the full article >

Brands Unite on Facebook

The more brands consider their Corporate Social Responsibility (CSR) the more they are convinced that this is no longer an option but a necessity. Customers are more aware today of how powerful companies are in terms of their reach and also what they can accomplish, if they choose to support a cause. A market survey of brands that are doing outstandingly well, even when market conditions were grim, indicates that these are the businesses that choose to stand behind a purpose, rather than just persuade customers. Making money is of course the primary goal of any business. However, it can grow to its full potential only when it takes into account the needs and concerns of its target audiences. This…

Read the full article >

Why is Social Media Relevant to a Business’ Customer Service

It is now a well accepted fact that internet users spend more time on social media sites than they do on any other website including their e-mail. They not only use the social media platform to reach out to their friends, stay connected with current events across the globe but also to interact with their favorite brands. Whether it is a complaint, a query or a request, more and more customers are choosing to approach the brands on their Facebook page. While businesses have realized the tremendous potential of social media towards offering excellent customer service, they are still unable to keep up with their customers. One Thousand Nine Hundred Ninety-four It takes brands an astounding one thousand nine hundred…

Read the full article >

Shopper Psychology: How Design Can Influence Sales

Online shopping is slowly becoming a habit, an addiction, and even a way of life! We shop online at the drop of the hat these days. Be it shoes or bags; clothes or electronics, online stores are becoming a one stop shop for shoppers. Online shopping is synonymous with ease of use and brings in substantial revenue but with fierce competition, there must be something done to set your online store apart right? The basic design of your online store plays a crucial role in reeling in customers and keeps them coming back for more. Here are top five aspects of your webstore’s design that influence sales in your shop: Theme color – Color psychology is definitely not new to…

Read the full article >

Tips on Keeping Social Media and Brand Image Consistent

Research indicates that social media users respond enthusiastically to posts that feature a photograph. This kind of adds faith to the old ‘a picture is worth a thousand words’ adage, doesn’t it? What do the pictures that are seen on a business’ Facebook page say about the brand? Brands want to genuinely connect with their customers on the social media platform, because this is after all what decides how engaging the page is. It is also important that the photographs are consistent with the brand’s image. Here are some ideas to bear in mind when a brand is selecting photographs and visuals it wishes to use. The Logo A brand is recognized by its name and also its logo. It…

Read the full article >

How Businesses are Inspiring Their Customers on Social Media

An old business principle suggests that it is five times more expensive to win over a new customer than it is to retain a loyal one. And yet, most businesses focus their attention and marketing on gaining new customers rather than keeping existing customers inspired and loyal. A research study by Bain & Company concluded that by improving customer retention by 5% a business can increase its profits by 25-95%. Of course the range of the profits is pretty wide, but clearly there is a strong correlation between inspiring customers and improving customer loyalty and the profits of a business. The Role of Social Media Social media plays a crucial role in enhancing customer loyalty. It offers brands a powerful…

Read the full article >

How to Encourage User Generated Content on Facebook

Customer behavior suggests that a prospective customer likes to do a fair amount of research before they buy a product. They would much rather spend time on a platform where real people offer reviews and recommendations than on a well designed website that offers detailed product descriptions. This is also why people like to talk on Facebook about the brands and products that they like, or don’t like on. They want to share their experiences with others and in turn influence more than just their circle of friends. User generated content is important to businesses because of several reasons. The first and foremost is that the content is authentic and considered to be reliable. Research indicates that people tend to…

Read the full article >

Most Engaging Brands on Facebook

Internet users love Facebook so much that millions of them log into their accounts every day to connect with their friends. Psychologists would have a field day talking about how important this platform has become to them. It is not just about creating an image but also about self-validation. Facebook users choose to ‘like’ brands that they wish to be associated with. They are not rash about clicking that ‘like’ button. And they don’t hesitate to undo their choice if they find that a brand is taking up way too much space on their newsfeed and timeline. Some brands that are great at engaging audiences on Facebook include DeKyuper. The brand offers a line of cordials, liqueurs, brandies and schnapps.…

Read the full article >

Why are Big Brands Going Wrong with Facebook Engagement?

In a report by Simply Measured, the Facebook analytics provider, it was summarised that the big brands on Facebook were losing out on engagement. In fact, on an average, brands were believed to have lost over 40% of their monthly engagement. Of a total of ten big brands only two, MTV and Harley Davidson showed an increase in engagement rates. The research study was a cause of concern to brands and social media experts. There are those who suggested that the results were caused due to a change in algorithm used for calculating Facebook engagement. Soon the data and the report were pulled down. It is important that brands, big as well as small, base their Facebook decisions on the…

Read the full article >