The Social Commerce Journey: From Like to Buy

In the last five years social media has changed the way people interact and relate to the world. Increasing numbers of internet users are spending more time on social media sites than they are on their email accounts. They use their wall and tweets to reach to friends and to find out the latest trends that would interest them. In many ways in a world where communication is rapidly becoming impersonal, social media offers folks a chance to be heard. It’s not surprising that brands have noticed the importance of social media and have created their space on the platform too. While earlier they only looked at the number of ‘likes’ and fans to judge their popularity, it has become…

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How One Brand is Making Social Commerce a Thundering Success

There has been so much of talk over the last few years over the feasibility and viability of social commerce. Large brands have set up social commerce stores, and then closed them down. And yet, one brand has made a thundering success of social commerce. And in its journey it has stepped on some key footholds that can make social commerce a reality for any business. Lolly Wolly Doodle has its humble and sincere beginnings in 2009 when Brandi Temple, a Lexington mom, decided to sell some of the homemade clothes, the kind she had made for her daughters. Temple wanted to create age appropriate clothes for her kids and often had leftover cloth that she decided to make into…

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How One Brand Used Facebook Coupon to 1,100% ROI

More and more businesses are adopting marketing strategies that include all channels including conventional marketing and social media marketing. Hesselson’s, a family owned pool and sports goods store has used conventional forms of marketing for decades, and decided to use Facebook to address audiences in a unique manner. The results were dramatic to say the very least: The Facebook coupon had a 1,100% ROI. It generated $5,500 in in-store sales. The Facebook coupon resulted in 23% increase in online to offline conversion. Hesselson’s To commemorate its 60th Anniversary the brand was looking to increase brand awareness on social media and improve sales. The family owned business strongly believes in improving its marketing techniques according to the profiles of its target…

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Celebrities on Facebook

Everyone and their cousin have an opinion on what celebrities do or don’t do. Guess what, now with the Facebook Mentions app celebrities can keep a track of what people are saying about them, and also respond to comments. Until now Facebook has essentially promoted conversations and interactions between users, and brands, this is the first time it offers celebrities a special space and status of their own. The Facebook mentions app can be accessed only by public figures and by celebrities who have verified facebook pages. The app is available in the US and also in 40 other countries. Getting a word in The app keeps celebrities informed when Facebook users talk about them in public posts. They can…

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Is Your Business Making Key Social Commerce Mistakes?

97% businesses choose to build brand presence on social media sites. Quite clearly brands and entrepreneurs have come to realize and recognize the importance of social media and commerce to customers, and to businesses too. They intend to market their products and services on a virtual space that their target audiences visit regularly. However, not every business and brand gets the same positive response that many others do. There are some key and critical social commerce mistakes that your business may be making and can avoid them altogether. Me, me, me Is the Facebook business page only focused on the business and what it offers? Does it look like you took an advertisement for the brand and simply placed it…

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Why Facebook International User Growth is Important for Businesses

Why does it matter that Facebook is growing exponentially across the world? Why does it matter that people across the globe use this social media platform to make sense of their world? It matters, because the crux of good business is to understand customers and give them what they want; an honest brand that genuinely cares about them. It is not surprising that people buy brands that they like as opposed to those they don’t relate to well. Whether it is a business based in the USA, Sweden, Australia or Singapore, it is successful on Facebook only if its interactions are judged to be authentic and genuine. Customers are more willing to reach out and interact with brands now than…

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Top Issues that Social Media Users are Likely to Share

When a business creates a Facebook page it aims to connect with its target audiences and engage them. The essential idea is to keep existing customers interested in the brand and inform new customers about the business. Much has been written about the role of content in a social media campaign. While there are no strict guidelines to success on social media, the most important thing that businesses need to keep in mind is what is important to their customers. People respond more positively to visual stimuli than to the written word. This is also why they tend to click the ‘like’ button on Facebook when they see a picture that interests them. Comments are usually garnered by posts that…

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Why Businesses Need to Engage Existing Customers

Everyone and his cousin are talking about the need to engage existing customers. What does engagement mean? Does it mean that a business should send out more marketing e-mails or flyers? Engagement is basically about encouraging customers to step forward and express their interest in a business. And this can be achieved by first understanding that customers deserve genuine attention. Brands need to put their existing customers above all. Research says it all The 2014 CEB Marketing to Small Business Fall Member Poll reveals that large business that market their products to small businesses need to pay more attention to their customers. Research indicates that over the last three to five years small business receptivity to marketing messages from businesses…

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How Social Media is Redefining Direct Selling

When you think of direct selling the Avon lady or a Tupperware party may come to mind. The concept of direct selling is as old as commerce itself.  In fact, it is direct selling that has led the growth in industry and commerce. A few decades back direct selling usually referred to sales people moving from door-to-door selling their wares, or perhaps organizing a festive gathering to achieve the same result. Today, social commerce is a rich and versatile platform for direct sellers. They can showcase their products on a Facebook store and let shoppers to buy while they are on the social network. Social commerce encourages companies to take their business to the customers on their favored social media…

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2014 Social Commerce Trends

Two friends happen to cross paths after several years, after a short conversation, they go their ways, promising to find each other on Facebook. Social media has pervaded every aspect of contemporary life. From catching up with friends to choosing a restaurant for that all important second date or a product that one would consider buying; small and big decisions are increasingly dependent on social media advice. People are reaching out to their friends and also to their favorite brands. They follow trends on social commerce and check out businesses that are making a difference to the community. Social Commerce Trends to Like Story Time Whether it is a child or an adult, everybody loves a good story. And the…

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