Everyone and their cousin are on facebook. They enjoy the fact that they can express themselves freely, and in real time. They love being able to interact and stay connected with their friends. They like being able to discover new and interesting trends and brands. Social media also gives them the opportunity to lend support to the brands that they are loyal to.
When you buy some candy, you recapture some of the lost innocence and wonder of childhood. It is no wonder that most people relish the joy and thrill of buying a bag of candy for themselves and for their loved ones. There are candy and sweet facebook stores that customers can shop at to buy their favorite kind of candy or to try something new. They may like to send a friend something sweet on their birthday, for a special occasion or just to make them smile.
Buying sweets on Facebook
Sweet Tooth …

Facebook information and statistics that affect social commerce
If you don’t have social media presence on facebook or rarely access your account here is some information and statistics that you should consider.

There are over 800 million facebook users. Of this number the social network added 200 million users in 2011.
72% of internet users in the US are facebook users. This essentially means that most of your target audience is on the network.
The fastest growing demographic group on facebook is the 18-24 year old section.
The 35+ age group now accounts for over 30% of facebook users.
70% of facebook users are outside of the US. Thus, when you open a facebook store you are getting ready to sell globally.
48% of facebook users of the 18-34 age group check their facebook account when they get up in the morning. And, 28% log into their account from their iPhones, even before they get out of their beds.
The fastest growing demographic …

Why small businesses cannot succeed without facebook
With rapid technological advancement, a small business needs to ask itself how it can use new technology and gain from it. Facebook started as a social network that helped people connect with their friends. Today, used effectively, it is a powerful marketing and public relations tool, for small businesses.
Small businesses cannot succeed without facebook, simply because they would not have access to such a wide and interested audience with any other medium. Social media can be used for marketing on facebook, social commerce and for market research. It is also a great for building brand identity and cementing it. Customer service can be improved with regular facebook interactions.
Increase your customer base
Whether yours is mainly an offline business or exclusively online, you will benefit by being on facebook. There are over 350 million people who log into their facebook account every day. A large percentage of …

Learn social media lessons from three top brands
Individuals and businesses can learn a lot by studying others. This is also true for social media marketing. Whether you are planning a social media strategy or wondering what you did wrong with marketing on facebook, you can benefit from studying how the top brands use social media effectively.
Staying true to your brand
When you study the top brands on social media, you will understand that every business needs to make social commerce and media choices that work well for it. This essentially means that the same formula may not work for everyone. It is vital that you stay true and consistent with your brand identity.
Also, every social media site such as twitter and facebook needs to be handled differently. For instance, you will need to use your words carefully for a tweet, as you have limited characters that can be used. On the …

Facebook for brick and mortar stores
The concept of social media lies in the fact that people want to connect with their friends. As they are often unable to do so in real life, social networks like facebook allow them to meet and interact in virtual space. People also love to check on their favorite brands and want to find out what their friends recommend. Brick and mortar stores can benefit tremendously by having and managing a facebook store. Examples of the same include Walmart and Target.
These are times when marketing and advertising budgets are tight. Marketing on social media is relatively inexpensive and has the potential of creating a dramatic impact. Whether you are a standalone mom and pop store at the corner, a specialty store or a chain of brick and mortar stores, it is important that your customers find you on facebook. After all, this is where your …

Restaurants on facebook
Facebook is a social media site that is used by millions of people from across the world. This makes it a business manager’s dream come true. Restaurants in particular can benefit tremendously by such efforts.
The many advantages of restaurants on facebook
The social network not only allows a restaurant to present information that would be of interest to its customers but also allows the business to act on feedback received from patrons. Criticism can also be used to create a positive experience and encourage the patron to return. To others who read such posts, it is an indicator of how well the establishment treats its customers.
It is a good idea for restaurants to use facebook to take reservations. Imagine a group of friends making plans for the evening and being able to go your fan page and make a reservation. Use an app such as Open Table. You could also add the …

Social media is a powerful tool in the hands of any business, big or small. For a business to reach out to its target audience it needs to have a social media campaign that is well conceived and executed. You can use an app such as Storefront Social to create a facebook shop you’re your business justice. There are some small businesses that have generated a lot of interest on facebook. A look at such facebook pages can help refine your social commerce strategy. It’s the thought that counts The business idea for Easy Lunch Boxes  arose from a mother’s need to organize her kid’s lunchbox in a manner that made it appealing and fun. A visit to the facebook fan page reveals that fans and customers love to post on the small business’ Wall. The brand also posts its latest blogs on its website and is known …

Top 3 ways to divert traffic to your facebook shop
It is possible to create a facebook store in a matter of minutes. However, experts recommend that you spend some time deciding on how you wish your shop to look. Some key issues that need your attention include the store name. It is best to go with a name that clearly states what your facebook shop sells. Here are some great ways to divert traffic to your facebook shop.
Style and design matter
The design of your facebook shop is a key factor in how visitors react to it. A store should be pleasing to the eye and offer content and navigation that make shopping fun. Use an application such as Storefront Social to create a facebook shop that is perfect for your brand. The application allows you to customize your facebook space and ensure that you leave a lasting impression on visitors.
People …

Statistics reveal that people prefer to buy brands that they like and can associate with. A business can improve brand recognition and likeability by giving it a human face with facebook. The human face does not refer to the profile picture on your facebook shop or page. It refers to facebook interactions that let the target audiences know that your business cares about them. People will choose to visit your facebook store or click on the “like” button only if they think that it is interesting and worth their time.
How to use facebook
Simply creating a facebook storefront and business page cannot improve sales. What you need to do is ensure that the page is actively monitored and managed. This means that your facebook account needs to be accessed daily. You need to respond to comments posted by friends and visitors. Take the time to post personalized responses by adding the person’s name. You …

In order to increase its sales a small business needs to ensure that its customers are able to identify with the brand, and relate to it well. It is important to sell products where your target audience lies. Facebook has over 800 million users today. You may like to concentrate on your target audience, and may even like to explore markets that you have until now not focused on.
Your business must be friendly and approachable; it should also inspire confidence in the target audience. This can be achieved by interacting with prospective customers on social media sites such as facebook. In order to sell online, your clientele must first know about your business and this can be done with facebook. You may direct customers to your business site or allow them shop at your facebook storefront without having to leave the social network.
Selling on facebook
From placing ads strategically on facebook to gain the best …