5 reasons why people like a facebook page
Contrary to popular belief facebook users don’t click the “Like” button as often as businesses would hope that they do. Research indicates that about 43% users are fans of at least one brand. The fact is they are rather choosy about the facebook pages they “Like”. It is important for businesses to create interesting and dynamic fan pages that would improve traffic and sales. Here are 5 reasons why people like a facebook page.
Brands they can associate with
People enjoy interacting with brands that value their customers. This essentially means that these are businesses that pay attention to the comments of their fans and customers and take the time to respond to feedback. Facebook users like it when businesses display their brand affiliation with friends. Social badging is an important reason for which people choose to be fans. They like their friends to know about the brands they like.
Discounts …

How to sell on facebook
Facebook has a membership of 845 million users. It is a great place to interact with friends and to stay connected with them. People log into to their facebook account to share their experiences and emotions and to find out what their friends are doing. They also like to interact with their favorite brands. It is no wonder that when a brand such as Nescafe creates a “Spot the Difference” game, it receives a great response.  Some brands offer freebies and samples to gain the interest and attention of their fans. Still others allow them to have fun creating a new flavour or product.
Facebook can help improve brand visibility. As brand recognition improves customers are likely to buy its products. Customers discuss several brands every day. To ensure that your business is one of them it is crucial that customers are able to interact with it regularly. Businesses can …

Facebook is a social network that connects friends. When a user logs into his or her facebook account they can express themselves, find out what is happening in the lives of their friends and comment of posts and pictures. It would not be incorrect to say that social media has changed the way people interact and brought them closer than ever before. It has become easier to remember birthdays and greet people. And shopping on facebook allows them to buy gifts for their loved ones. Buying where you connect A business can create the perfect facebook store in a matter of minutes by using an application such as Storefront Social. The app helps a business owner understand the issues that are critical to the success of a facebook shop. This includes offering content in several languages and accepting transaction in multiple currencies. Brands such as 1-800-Flowers makes it easy for facebook …

Social media is a powerful tool in the hands of any business, big or small. For a business to reach out to its target audience it needs to have a social media campaign that is well conceived and executed. You can use an app such as Storefront Social to create a facebook shop you’re your business justice. There are some small businesses that have generated a lot of interest on facebook. A look at such facebook pages can help refine your social commerce strategy. It’s the thought that counts The business idea for Easy Lunch Boxes  arose from a mother’s need to organize her kid’s lunchbox in a manner that made it appealing and fun. A visit to the facebook fan page reveals that fans and customers love to post on the small business’ Wall. The brand also posts its latest blogs on its website and is known …

Small businesses discover the tremendous potential of social media
Social media is a powerful tool in the hands of small businesses. Used correctly it allows a business to interact with its target audience and create enough interest to have them returning to the business page over and again. If you thought that social media is for the bigwigs such as Wal-Mart and Coca Cola, you will be pleasantly surprised. There are numerous small businesses that use social media to improve brand recognition and revenue.
Keep interaction personal and interesting
Ana White is a carpenter and a homemaker. She offers her clientele easy to follow blueprints for DIY projects. She connects well with her growing list of customers by using social media. Her website is warm and informative and this is also the tone that she sets on her social media interaction. Her ’Brag Blog’ and video demonstrations deserves special mention. Her facebook …

Top 3 ways to divert traffic to your facebook shop
It is possible to create a facebook store in a matter of minutes. However, experts recommend that you spend some time deciding on how you wish your shop to look. Some key issues that need your attention include the store name. It is best to go with a name that clearly states what your facebook shop sells. Here are some great ways to divert traffic to your facebook shop.
Style and design matter
The design of your facebook shop is a key factor in how visitors react to it. A store should be pleasing to the eye and offer content and navigation that make shopping fun. Use an application such as Storefront Social to create a facebook shop that is perfect for your brand. The application allows you to customize your facebook space and ensure that you leave a lasting impression on visitors.
People …

In order to increase its sales a small business needs to ensure that its customers are able to identify with the brand, and relate to it well. It is important to sell products where your target audience lies. Facebook has over 800 million users today. You may like to concentrate on your target audience, and may even like to explore markets that you have until now not focused on.
Your business must be friendly and approachable; it should also inspire confidence in the target audience. This can be achieved by interacting with prospective customers on social media sites such as facebook. In order to sell online, your clientele must first know about your business and this can be done with facebook. You may direct customers to your business site or allow them shop at your facebook storefront without having to leave the social network.
Selling on facebook
From placing ads strategically on facebook to gain the best …

Social media has put the internet users in the driver’s seat and given them a lot of powers. This platform allows people from all walks of life to interact and connect on the information highway of the world. Friends, colleagues and business associates from near and far can interact in real time, and build and strengthen relationships.
Businesses and organizations can use social media to reach out to the millions of users on social networks. In the hands of a creative marketing manager this medium can be used in fun and innovative ways. For businesses, the most important function of social media is to help create a buzz about the brand and increase brand awareness. Some versatile ways of doing this include the following marketing on social media campaigns.
Thinking differently
It is important for brands to think of marketing techniques that are not obvious. Everyone enjoys a good laugh and likes to bring …

Small businesses often have a small budget for marketing and advertising. This makes it crucial for them to realize the potential and power of marketing on social media. Social media sites have risen in popularity in the last year.  Internet users enjoy interacting with friends and colleagues online and in real time. They are no longer restricted by the passive nature of e-mails but now have a more active role online. The best known secret in the world of marketing is to focus a business’ attention and energies on its target audience. Once a business has identified which social network its target audience prefers it needs to promote its brand and business on it.
Growth in social media marketing
In the last few months the small business sector has increased its efforts in social media marketing. The Constant Contact survey indicates that social media has grown in importance and 73% of respondents …

Small businesses can benefit tremendously by marketing on social media. This doesn’t just refer to placing ads or running an ad campaign but using social media to connect to your target audiences. The first thing that a business needs to do is to choose the social network that its target audience focuses upon. Alternatively if you have the resources, you can invest time and attention on several social media sites. These could include facebook, twitter, Linkedin and others. Here are some valuable tips on social media for small businesses.
Keep it honest and personal
It is important that your presence on social media sites is not limited to bombarding users with marketing information. Instead, take the opportunity to get to know your customers and vice versa. The better your target audience knows and understands your business, the more likely the chance of garnering a loyal list of fans and followers.
Use social media to …