Whether shopping is planned or impulsive, people always like to consult their friends before they buy a product. Social commerce is on the rise. This is primarily because social media sites have been able to offer customers the chance to shop while they interact with their friends and colleagues. Shopping on facebook is great fun as users can use applications to share their wish list with friends and seek their opinions. Mobile technology has also made it possible for facebook users to consult with their friends before they buy clothes, gadgets or any other product at a store.
Here are the top reasons why users love shopping on facebook.

Marketing on social media is all about approaching customers on their home ground. Businesses can place strategic ads for customers according to their profile. This is also useful for customers as they will view more advertisements and marketing messages that would be of interest …

The secret to selling your products lies in knowing your customer well. After all, it is only when you truly understand what is important to your customers, can you deliver it. Social media is the platform that millions across the world share in order to reach out to their friends and colleagues. It is also the place that people turn to for simple conversation, recommendations and advice.
This makes social media the biggest marketing tool that the business world has ever had. Social media marketing can be used in versatile and creative ways in order to reach out and interact with your target audience. Marketing on facebook or other networks is not just about placing ads or pushing promotional offers. It is also about understanding your target audience and designing marketing content and offers that are most suited for them.
Here are some of the top uses of social media for selling products:

People …

Social media offers internet users across the world an opportunity to reach out to their friends, family and colleagues. In a world where most people are barely able to balance their work and life schedules, social media sites help them stay connected with the people who matter to them.  Often, people seek out the opinions and experience of others before they make minor and major life choices.
Better access to your target audience
Word-of-mouth strongly affects shopping decisions. This makes it crucial for businesses to invest in marketing on social media. Small businesses in particular can benefit tremendously from social commerce, and should make marketing on social media a priority. When you focus on marketing on facebook, twitter or any other social media network you gain direct access to your target audience. Currently there are 800 million facebook users waiting for your business to reach out to them.
By doing some basic research on the …

Social media can be used in versatile ways. It may be to promote social commerce, launch a new product or for market research. Whether a business is small or big, marketing on social media is essential. A small business can benefit tremendously by using social media effectively. There are several social media mistakes small businesses must avoid. Here is a look at some of the most common mistake
Have a facebook page but won’t interact
One of the biggest mistakes that many small businesses make is to create a facebook account and page, and not engage their target audience. It is not enough for your brand to simply have a page with little or no traffic. The first and most essential rule of social media is to interact and engage your target audience. The average customer discusses at least 90 brands with his or her friends and family. If you wish to be …

In order to reach out to your fans and other social network users it is crucial to adopt innovative social media campaigns. This can be achieved with applications or innovative marketing techniques. There are plenty of marketing on social media campaigns that you may like to research. This will help you create and execute marketing on facebook that will drive traffic to your Facebook store.
 
Applications that rose to fame
Some of the applications that gained a lot of popularity included Coke Zero facial profiler. It allowed fans to upload a picture and find strangers that looked like them. This application is no longer in use. Another fun app was the Pringles’ Dream Party, which allowed fans to plan and design their ideal party and choose details regarding venue, decor, and entertainment. They also created a guest list. The app then created a video of the fantasy party. Fans enjoyed using this video to invite their …

Having a large fan following on facebook ensures that your marketing message is received by large numbers of prospective customers. You may have satisfied customers who have chosen to become fans, and also visitors who like your brand and facebook shop and page. It is important that your fans keep increasing and that they choose to visit your facebook store time and again. Do remember that there is a higher chance of a person shopping at your store if they visit it, rather than just reading a promotional message.
Here are some unique ways to increase your fan following on the social network and shopping on facebook:

Give people a reason to like your store or page. This is the single most important factor that will increase your fan following. You need to create a page and facebook storefront that is interesting and inspires confidence in your brand. While the structure of the pages …

Social media is all about comments and conversation. It offers people across the world a common and unique platform on which they can interact with friends and colleagues. In a world where there is little time for inter personal interaction, social media is a great way to stay in touch with people you know and care about. It not only helps you understand what is happening in the lives of your friends but also lets you seek out their advice and opinions on virtually any subject under the sun.
Commenting and social commerce
When a facebook user visits a facebook shop or page such as the Coccadotts Cake Shop it gives them the option of reading or posting comments. You may wonder why commenting is important for your facebook store. When it comes to recommendations for a product or brand, word of mouth is a strong and crucial factor. Customers would rather put their …

So, you have decided to create your facebook shop and may be wondering how to ensure that it receives good traffic. The first thing that you need to do is choose an application such as Storefront Social that allows you to style your shop according to your requirements. You will be able to use resources that facilitate social commerce and shopping. While the design of the facebook storefront may seem restricted by the way the network specifies basic structure of the pages, there is a lot you can do to ensure that your target audience connects well with it.
A great store
Your facebook store should be appealing and it should be easy to navigate through. You should be able to make changes to the store and product line easily and simply. This will ensure that you have control over the way the store appears and appeals to prospective customers. It also needs to …

‘Tis the season to be jolly. It is also the season for people to search for appropriate gifts for their loved ones. While people across the world create their Christmas lists, it is important for businesses to focus on creating a terrific strategy for marketing on social media. Social commerce is on the rise. It is beneficial to both retailers as well as to customers.
The very idea that one can beat the crowds and queues at departmental stores and at the malls and still get one’s shopping done is immensely appealing. Add to that the great bargains and offers that online stores present, and you have a winning combination. The key to improving shopping on facebook and online sales is to grab the attention of your target audience and keep them spellbound. With so many brands vying for their attention here are some social media tips for the holiday season.
Think creatively
It …

Customer service relates to the way customers are treated. This may be while they enquire about a product, when they buy it or if they have any complaints or requests regarding the product line. How well you sell a product depends on two key issues, the quality of the product and your customer service. People wish to buy from businesses that are well established, friendly and trustworthy. Your business should inspire confidence in its target audience.  It is possible to improve customer service with social media.
Give them what they like
Social media offers businesses a medium by which they can reach out and respond to their customers and fans in real time. The fact that you can resolve a complaint, and reassure a customer is one of the biggest advantages of social commerce. Customers dislike when they have to wait for days to get the attention of your customer service. They appreciate a brand …