Storefront Social Tips & Tricks

 
Everyone and their cousin are on facebook. They enjoy the fact that they can express themselves freely, and in real time. They love being able to interact and stay connected with their friends. They like being able to discover new and interesting trends and brands. Social media also gives them the opportunity to lend support to the brands that they are loyal to.
When you buy some candy, you recapture some of the lost innocence and wonder of childhood. It is no wonder that most people relish the joy and thrill of buying a bag of candy for themselves and for their loved ones. There are candy and sweet facebook stores that customers can shop at to buy their favorite kind of candy or to try something new. They may like to send a friend something sweet on their birthday, for a special occasion or just to make them smile.
Buying sweets on Facebook
Sweet Tooth …

Business managers are always looking for ways to improve engagement and to promote sales. They want more and more customers to visit their facebook store and interact with their brand. This increases the probability of their shopping on the facebook storefront, and clicking the ‘Like’ button. There are several ways to navigate traffic to your facebook page. This includes strategically placed ads that are designed specifically for your target audiences. You may also receive traffic from a business page that you ‘like’.
Contests are a great way to augment traffic and improve revenue from the facebook store. Customers like participating in contests because of the excitement it generates. Most people enjoy the excitement that a competition brings and also the rewards or prizes that go with it. It is important for a business to create a contest after giving due thought to what would appeal to their customers. While some audiences may appreciate a …

Facebook shopping simplifies and enriches user lives
For most people, their lives revolve around their work and home routines. They spend a lot of time travelling to and from work, and there is nothing they would like to avoid more than travelling and waiting in queues at departmental stores and malls. Facebook shopping simplifies and enriches user lives in myriad ways.
Let’s talk convenience
Online shopping is convenient and this is one of the reasons why it has grown in popularity in the last decade. Social commerce is the next big thing in the world of commerce. The fact that people can get their shopping done while they are on the social media network makes it fun and enjoyable.
Millions of people log into their facebook accounts to express themselves and to connect with others. There are many who are critical of this attitude, but the fact remains that if social media users didn’t use this …

 
Social commerce essentially refers to the online commerce that is attributed to social media sites such as facebook. Facebook commerce is for all types of businesses, big and small. It is a great way to sell products to customers who are interested in your brand and are likely to refer it to others.
While there are some who may be skeptical of facebook commerce, the fact that is that if it is done right, it can boost sales and revenue. Here are some facebook success stories that are encouraging and your business may wish to emulate.
Pens and more
The Livescribe facebook storefront is one of the most popular stores on the social media network. The brand offers unique and intelligent products and has found a wonderful way to present it for its facebook fans. With its brand new smart pen that also records audio, the brand wanted to spread awareness about the product and …

The country’s large and small grocers are on facebook. They are on it for the same reason that every other business is, to increase their business. Grocers realize that their patrons spend more time on facebook, than they do reading the daily newspaper. And hence, to make an impact they have facebook fan pages that are monitored and managed rather well.
Increasing sales
Buying groceries is somewhere on top of one’s list of not-fun activities. However, grocers hope that they can make the experience more fun and interesting by getting their customers involved.  Planning meals in advance makes it easier and quicker to shop for groceries. It also helps customers take stock on health and fitness issues and reduces the chances of ordering in food. The discount coupons and offers at the local grocer can help customers plan their meals and save money at the same time. Walmart has a special section, Meal Solutions …

Social commerce is most profitable for brands that are usually recommended by friends. Social networks offer people a platform that they can share with their friends and interact online. Across the world millions of facebook users log into their accounts and express themselves. They like to know what is happening in the lives of their friends.
Also, they love to share their opinions and views on products and brands. This makes social commerce a viable option for products that are new and interesting. People like to talk about the latest trends and fads. This is why fashion sells well on facebook.
Fashion changes frequently and it is also a matter of personal taste. It interests people of all age groups and demographic profiles. Shopping that is influenced most by word-of-mouth recommendations are related to interests such as fashion, sport, beauty and hobbies. Experiential categories such as events, restaurants, entertainment and media also benefit …

Social commerce is here to stay. The increasing numbers of businesses that have facebook storefronts are a testament to this fact. Brands are using the social network not just to interact with their target audiences and to promote their products but to sell them too. Some of the top brands on facebook that also sell through facebook shops include the following.
Lady Gaga
The music and entertainment industry were amongst the first brands to realise the potential of f-commerce. The Lady Gaga store offers everything related to the brand including her music, t-shirts, sunglasses, jewellery and accessories. The facebook store is amongst the most liked storefronts on facebook.
P&G
Procter & Gamble uses facebook to reach out to its customers and to promote its many brands on the social media site. Some of the company’s brands that have facebook stores include Tide, Pampers and Gillette. The brand is well known for …

 
Social media can be used to improve brand recognition and to stay in touch with customers. The versatility of social media cannot be undermined. It can be used to advertise products, sell them on the social network and also to improve customer service. If your business is unable to elicit a response from the target audience, perhaps, it is time to tweak your social media strategy.
Creating a social media strategy
It is important to create a social media strategy that matches the requirements of your business. Whether you wish to improves sales at your facebook storefront or gain the trust of your fans, the facebook shop and page should be designed for maximum impact. It is important that your facebook shop is customized for your business. The products should be displayed so that it is easy for visitors to peruse.
An app such as Storefront Social will help your …

Success with social media is all about understanding this medium of interaction and marketing. A business would have to develop a social media strategy based on its requirements and those of its target audience. In order to get a great response from your fans it is essential for a business to time its posts on its facebook fan page.
There are many ways to improve traffic to your fan page and the facebook shop. Appropriate comments and posts can generate interest in the business and its product line. Often a comment that is not directly related to the brand may elicit terrific response. It is essential that you time your posts so that they get maximum attention and create the maximum impact.
Focus on your target audience: B2B
If yours is a B2C business then the best time to post on the weekends. This is when your target audience spends more time on facebook. Most …

Effective navigation and presentation can improve facebook sales
It is a good idea for every business to have a facebook shop that will showcase its products. Most internet users spend a majority of their online time on facebook. They use the social network to express themselves, share their opinions and connect with their friends. They also like to check on their favorite brands and are always on the lookout for good deals and discounts.
In order to improve marketing on facebook it is important that your facebook store does justice to your business. It should customize your facebook space and give customers the feel of being in your company store. This can be achieved by using the company logo and banner. People enjoy shopping without having to leave the social network.
You can use an app such as Storefront Social to create a facebook storefront that highlights your products. The Livescribe facebook shop allows customers …