A start up home business owner needs to ensure that the business is well recognized by its target audience. While having a great product is the first step towards business success, it also needs to be marketed properly.
Facebook offers start ups an excellent platform to approach prospective customers and offer information regarding the brand and its product line. The social network can be used in versatile ways. One of the biggest advantages that a facebook page offers is the fact that a business can build and cement its brand identity.
Interaction and sales
By engaging customers on its facebook fan page, start up home businesses can gain a good understanding of their target audience and what interests them. Customers can also freely interact with the brand and share queries and opinions. Interestingly, there are several instances of facebook users choosing to invest in startups. Thus, being on the social media site offers start up owners the opportunity to create a face and reputation to go with their business.
Along with quality content and it is also crucial that fans and visitors are able to view product details and buy them on the facebook storefront. Social commerce offers home businesses an excellent way to market and sell their products. Used wisely, a facebook page can improve SEO of a business and improve traffic to the facebook store. While some apps such as Storefront Social allow customers to shop on the social network, others direct fans and customers to the bran’s website.
Storefront Social allows businesses to offer content in several languages. This makes it an excellent app for businesses the world over. Facebook storefronts can also accept several currencies, giving the store a global outlook.
Marketing and revenue
Social media marketing is effective in more than one way. Every time a fan chooses to click the ‘like’ button or makes a purchase at the facebook shop, it encourages his or her friends to check out the business on facebook. There is nothing better than word-of-recommendations that convince customers to try a new brand. Hailey’s Beads & Bows is a handmade accessories boutique. The facebook store offers a wide range of products that fans would love to share with their friends.
It is important to market the business in subtle ways. A business owner could focus on issues that are relevant to the product line or to the target audience. The ‘notes’ tab can be used well to this end, and the business owner can also post blogs on the fan page. Quality is of the utmost importance when a manager is posting pictures, videos or comments to keep fans informed about products and upcoming events. It is crucial for a start up to understand its customers and give them what they want. People prefer to choose brands they like over those that they don’t.
Bangle Wood Craft Supplies is a unique example of the power that facebook can give small or home businesses. The online craft store offers unfinished wooden bangles and pendants that customers can buy and finish by themselves.
Consumers are waking up to the fact that most of the products that they choose to use contain a lot of chemicals that harm their bodies and the environment. By making the choice to buy organic products consumers acknowledge the fact that they understand the need for such products.
Organic products find a special place in the shelves of supermarkets and yet, it is often difficult for customers to find the items that they are looking for. People choose to use organic products because they are free of harsh chemicals and additives. Whether it is shampoo, soap or a cereal, organic brands offer their customers natural purity.
Top places to find organic brands
When contemporary customers wish to try something new it is common for them to do their research online. They like to ask their friends on facebook for advice. They also like to visit facebook business and fan pages to get a better understanding of the brands and their product line. Organic brands on facebook use the Notes section to discuss relevant issues that are associated with organic products.
Customers can find all the information they seek regarding products and brands they may like to buy. Some businesses also have facebook storefronts that customers can shop at. Superfood Snacks Raw Organic Products offers customers and fans the opportunity to buy its products on facebook. The brand has a unique way of presenting its product line, by highlighting the organic ingredients that they use.
Crofter’s Organic customers can buy their favorite fruit spreads while they chat with friends on facebook. To buy organic soap facebook users can visit the The Organically Green Soap Company facebook store. They can choose from a wide range of soap including shea butter soap and parsley and goat’s milk soap. Fans can also offer free samples on the facebook shop. The Daily Repose Handmade Soaps also offers an interesting and wonderful collection of handmade soaps. Social commerce makes life easier for people who have a tough time juggling their work and home responsibilities. They can save a lot of time by shopping on facebook.
Save money with facebook
There are many organic brands that are not offered at all grocery stores. Customers can interact with these brands on facebook and find the location of stores that carry these brands. Horizon Organic offers its fans discount coupons and recipes that use its products. This increases sales and revenue and improves brand visibility. Organic products are often cheaper than other brands available in the market. This makes the market research that a customer conducts well worth their time and effort.
It is important for every organic business to understand the value of social commerce and to use facebook to their advantage. They need to create a facebook shop that is customized to meet the specifications of their brand and products.
Storefront Social is an app that helps businesses create a facebook store quickly and effectively. Businesses can control the content and design of their store and choose navigation that allows customers to find the products they may be looking for or may interest them. Social commerce gives a business a more global reach. Customers from across the nation and the world can buy a business’ products without leaving the social network.
Why do people like to buy products on social media sites such as facebook. The answer to this question is pretty simple. Social commerce offers customers the convenience of being able to find a plethora of brands at the same place. People love to talk to their friends before they buy anything. Thus, it makes complete sense for businesses to sell their products on the social network its target audience frequents daily, if not several times a day.
Research indicates that 67% of online shoppers spend more when their friends recommend products and brands. They place great confidence in the opinions and recommendations of their friends. Customers also prefer to read testimonials that give them a clear picture of what to expect when they buy a certain brand or item. Most brands that sell on facebook or have a facebook fan page offer their fans discount or special offers that reduces the price of shopping for art supplies. This is also another reason that artists like to shop at facebook stores.
Art supplies on facebook
Art supply stores can use the social network in creative ways. They can use this unique platform to keep fans and customers interested in what they sell. Most businesses like to use the Events section to keep customers informed about upcoming promotional sales or to talk about new products. Office Depot likes to make its Weekly Deals public on its facebook fan page. It also uses its Notes section to talk about issues that are related to its product line. The fan page also displays information regarding the location of the store and can increase footfall to the shop and increase sales.
Dollar Days offers fans a chance to buy art supplies of all kinds including crayons, pencils and paints at a lower price than they would have paid at most stores. They also offer customers the chance to look for craft supplies and peruse the many other categories that the store offers.
One of biggest advantages that an art supplies facebook storefront offers its customers is the fact that they may be able to buy things that are not easily available at local stationery and art stores. Jerry’s Artarama is a wonderful place for artists to shop. The facebook store offers customers thousands of products in numerous categories including charcoal, easels, pastels, paints and brushes. While some businesses allow customers to shop on facebook, others may link them to their website. The Liquitex Artist Materials Products section does the latter.
It is important that businesses use an application that allows them to customize their facebook storefront so that it is an extension of their business. Storefront Social helps businesses accomplish this. The app can help a business create a facebook shop quickly and allows it to offer content in several languages. This makes the app useable by businesses from across the world. It also has unique features such as the ability to accept transactions in multiple currencies. It is important for all businesses, small and big, to recognize the importance of being on facebook, and having a facebook storefront.
What is the key to social commerce success is a question that keeps many a business manager awake at night. Why is it that some brands are so successful with their facebook storefronts and others are disappointed, and close down? The first and most crucial thing that business and social media managers need to understand, is that social commerce sites such as facebook are unique and quite unlike their business website.
Interaction, interaction, interaction
Why has facebook become a crucial factor that helps a customer decide to choose a brand or not? Social media offers customers a freedom and power that conventional marketing does not. Customers have an opinion and they wish to be heard. From time immemorial people have discussed products and services and have offered their opinions on why a certain brand or business is better than another. With social media they can do it in real time. This is also the reason why people take the time to write and read product reviews.
Your fan page is a great place to engage your target audience. You need to create a space that is interesting enough for them to click the ‘like’ button and is liable to have them returning to it, time and again. Your fan page should be dynamic and attractive. The design should make it easily recognizable. And to this end, you can use the business logo and colors. Brick and mortar stores may like their facebook storefront to look similar to their shop. This often makes customers feel comfortable and at home when visiting the store.
The Livescribe store and fan page is well designed and attractive. It communicates the uniqueness of the product range and its versatile use in the modern workplace and home. The fan page features the facebook store, support, pencasts and videos that customers would find interesting.
Depending on the kind of business focus a company has, social media managers can offer content that is likely to interest and excite target audiences. For instance, a facebook store that sells groceries could offer meal solutions, like those offered on the WalMart fan page. The page also offers an appealing design that connects well with the customers.
If a shop sells clothes and accessories then the fan page should offer relevant tips and insight on trends. The fan page can be linked to blogs, and the notes section can be used to offer fans a better understanding of the brand and its commitment towards its customers.
The fan page is a great place to put information related to discounts and promotional offers, and is likely to direct traffic to the facebook shop. Testimonials and reviews by customers should be an integral part of this page. They not only provide insight into the products offered by the business but may also motivate customers to consider buying products that may not have been on their shopping list.
Apps like Storefront Social can help businesses create a facebook store that offers a global appeal. Businesses can offer content in many languages and accept transactions with multiple currencies.
Social commerce is one of the most powerful tools in the hands of small business owners. Business managers can use social media in myriad ways, and most importantly, they can use it to improve sales, both on the social media site and offline. Facebook fan pages are indexed by search engines and hence, this improves the SEO of a brand. This makes it easier for your target audience to find your business online.
Finding your target audience
On social media sites, such as facebook, it is important to focus on quality over quantity. You want to ensure that most of your fans belong to your target audience. It is crucial for a business or brand to gain and hold the attention of its target audience on facebook. To this end, geo location tools are crucial. It is important that businesses understand how geo location tools are used by successful brands and how they can benefit from them too.
Facebook Places lets facebook users share their location with their friends. It also allows businesses to place their information on Facebook Places and advertise. This makes it easier for customers to find a business that they are searching for. The app can be accessed by smart phones and thus, one can find their destination, or the business they are looking for, even when they are on the move.
Facebook ads can be designed to target audiences in a specific geo location. This is especially important for retail outlets and for small businesses. It offers businesses the opportunity to spread their marketing message to customers in a specific location. McDonalds reported a 33% increase in foot traffic at its stores after it ran a special on FourSquare. The manner in which geo location tools can be used is dependent on a business’ marketing strategy.
Geo location tools reduce the time and gap between building a brand identity and sales. Facebook users can find businesses and brands that may interest them based on their geo location and can shop on the facebook store. Nike uses its Nike+ Support to allow fans to share questions, ideas and praise and also to report a problem and request help.
Why customers like geo location tools
Geo location tools such as the Starbucks locations tool lets customers find a Starbucks close to their location. This is a really interesting feature to use when a fan is travelling and may be looking for a Starbucks in a foreign land. Fans can gift a friend a Starbucks Card, manage their card and reload it.
Such apps also help customers get coupons that are relevant and of use to them. This in turn increases sales and revenue. It also improves brand interaction with customers and they are more likely to buy the same brand again.
It is crucial that businesses have a facebook storefront that showcases its product line The Storefront Social app allows businesses to create and customize their facebook store. The shop can offer content in several languages and customers can buy products with multiple currencies.
Facebook is one of the most popular social media websites in the world. People from countries across the world log into their facebook accounts primarily to connect with their friends and to express themselves. This makes the social network very important for all businesses, irrespective of their size or what they sell.
Social commerce offers businesses the unique chance to offer their customers a chance to buy their products on the social media site. People love to interact with their favorite brands and like to talk to their friends about them. This is perhaps the best form of advertising and has a better conversion rate than any other form of marketing. Word of mouth recommendations are ranked highly by customers. In fact, online buyers prefer to put their faith in a product review by a customer over a detailed product description.
Apps that can help sell
Buinesses need to make use of apps that can help gain the attention of their fans and customers. You need to choose an app such as Storefront Social that will help you create a facebook shop that does justice to your brand. This app is used by brands such as Livescribe.
The app allows businesses to showcase their products on their facebook storefront. The product line is categorized in a manner that makes it easy for customers to find what they are looking for. Each product has a ’Buy Now’ button and is also accompanied by a ‘share’ and ‘tweet’ button. This makes it easier for fans to refer and share products they like with their friends.
Storefront Social allows businesses to offer their content in several languages, and lets customers buy products with multiple currencies. This gives a facebook store a truly global appeal.
Research indicates that social media users are more likely to buy brands and products that have been referred to them by their friends. In fact, during the holiday season 66% of social commerce shoppers were strongly affected by the suggestions made by their friends and family. Furthermore, the brands that are able to gain the trust and confidence of their fans are more likely to sell products, even if they are more expensive.
Businesses need to use apps that allow them to reach out to their fans and customers in creative ways. Pinterest adds interest to a business’ timeline and is an excellent way of organizing and presenting information. It is crucial that businesses use quality pictures on their facebook fan page. They can use apps such as Flickr to import pictures from their Flickr account. Videos are an excellent way to communicate with a business’ target audience. They should be short, to the point, interesting and well shot. Brands can use YouTube to import their videos on to their business and fan page.
The human touch
While an app can facilitate better interaction with fans, it is crucial for business managers to remember that social media efforts need to be monitored and managed carefully and constantly. It is important to pay attention to what your fans are saying about your brand and respond accordingly. Customers appreciate acknowledgement and prefer to buy brands that they like as opposed to those that they don’t. Sadly, most businesses on facebook don’t take the time and effort to engage their fans and respond to customer feedback.
The road to parenthood is paved with bricks of patience, innovation and multitasking. New parents often find it difficult to cope with the many changes that come with being a parent. Some basic issues such as feeding, diapering and bathing require a lot of time, planning and effort. They can save themselves the trouble of running out for groceries, diapers detergent and many more things.
Facebook and parenting
It is but natural that new mums and dads will ask their friends and relations for advice and suggestions. They want to ensure that they make the right choices and opt for the best baby care products. To this end too, they will want to speak to their friends. Facebook makes it possible for users to interact with their friends in real time. They can also join parenting groups and interact with baby care brands.
Facebook stores that sell products that are required to take care of infants and babies are very popular with new and experienced parents. They can order diapers and related products online while they get some expert advice from experienced parents. From diaper rash and the color of a baby’s poop to colic, facebook helps new parents find the answers to all their questions.
While they shop for their baby they may also like to visit facebook shops that offer products for grownups. So while dad buys the much needed pack of Luvs he can also stock up on Gillette products or treat his wife to some pampering with Olay products. Ask any new parent what they would truly want, and they will tell you that they would like a lot more hours in a day and more energy.
F commerce helps parents save the time and energy that would have spent running to the supermarket to buy the same products that are available on their favorite social media site. They also gain access to exclusive offers for facebook fans. This helps them buy all the things they need without overspending or stretching their budget.
Baby fashion on facebook
Every parent wants their baby to look great when they are visiting friends or relatives, or just going out. Facebook storefronts such as Bailey’s Beads and Bows offer pretty and charming baby and child accessories. Parents can choose from woven headbands, hairclips and ribbon art sculptures.
If parents are on a tight budget they may like to search for Nearly New Baby Clothes. They may also be interested in stores that offer discounts and special offers. Facebook can also help users find special coupons for stores such as Babies “R” Us and Toys “R” Us.
A great retail discovery is The Find, which allows customers to search for the products they are looking for. So, new parents can shop for almost anything they may be interested in and find it at the facebook store. They are sure to love the fact they can find a personalized puppy baby blanket, baby art and charming baby bedding sets at The Find.
Storefront Social is a wonderful app that can help a business create a facebook store that meets its requirements. Business owners can accept transactions with multiple currencies, giving their store a truly global appeal.
Millions of women, across the world, wake up every morning looking forward to interacting with their friends on facebook. They want to share their thoughts and opinions and love to catch up on gossip, and find out about the latest trends.
Facebook is also a great place to shop. Many ardent facebook fans love to shop on the social network because it makes the experience fun and truly social. They can share their shopping and reviews with friends, and sometimes they can ask them for their opinions before making a purchase. It is not surprising that female social media users support social commerce and contribute greatly towards it.
From the inside out
Ask anyone woman, and she will tell you that she feels gorgeous and confident when she has beautiful and well fitting underwear on. This impact is not just psychological but, in fact, good underclothing can make all the difference to a woman’s appearance. Finding the bra that fits perfectly is often a challenge for many women. Sadly, many are not even sure about what size and cup would suit them and still others are uncomfortable about shopping for lingerie at departmental stores. There are several facebook stores that can make a woman look better and feel great.
Her Room is a wonderful facebook page that answers virtually any query that a girl or woman may have about shopping for lingerie. It has an easy to understand and follow section on ‘How to Measure and Fit A Bra’. As this ensures that every customer on the facebook storefront knows what size and shape to opt for, it makes the retail experience more pleasurable and satisfying.
Whether customers are looking for a seamless bra, shapewear, or for panties in a wide range of styles, they will love the products showcased at the facebook store. Each product also comes with a ‘Get Advice from Friends’ button. If that were not enough, the facebook fan page also has a section for reviews and testimonials. Finally, the brand also offers a link to the facebook shop for His Room.
Avoid standing in queues at the supermarket or at the mall to buy your favorite products. Many brands, big and small offer their products on facebook. CoverGirl has a facebook storefront where customers can buy makeup such as blush, eyeshadow, lip color and much more. This is a great way for fans to ensure that they never run out of their favored products. It also gives them the unique opportunity to voice their opinions regarding the brand and its products.
A million women love Olay and can now shop for the many products that the brand offers, while they chat with their girlfriends on facebook. Customers can buy from a wide range of products including cleansing, daily and specialty treatments. If they are unsure about what products may suit them, the brand offers a personal consult that makes recommendations based on a customer’s preferences and requirements.
Storefront Social is an app that can help any business set up a facebook storefront that will showcase its products. The app lets businesses choose the language in which they wish to offer content and also let customers complete transactions with multiple currencies. This makes the facebook shop and the app truly global.
There are many quotations and thoughts shared by famous travellers who talk about the journey being far more important than the destination. People travel the world over for business and for pleasure. It is one of the few activities that grownups take on that still fill their world with child-like wonder.
The sheer joy of discovering a beautiful land and its people is something that travellers want to share with their friends. And so it is not surprising that they turn to facebook to do so. They also turn to their favourite social media site when they need suggestions and travel advice. From issues such as which airlines to take or avoid, to the best travel spots in the world, facebook users discuss this and more.
How facebook simplifies travel
People love to peruse holiday pictures of their friends, and friends of friends and this inspires them to plan and go on a holiday. From planning the destination to making the hotel and flight bookings, facebook is useful through the whole process. The Travel Channel has a facebook fan page that encourages people to plan their travel within the country and abroad. Travel Channel’s ‘Today’s Daily Escape’ helps facebook users dream and plan for their great escape from the usual work and life routine. Brands can use apps such as Facebook Stories to allow fans and customers to share their experiences.
The Contiki Holidays facebook page is a great place to meet up with other travellers and to find a tour that suits a traveller’s requirements and budget. The brand also has a fun ‘Deals’ section that includes great bargains for ‘last minute deals’, trips that one wishes to ‘book with mates’ and ‘pay early’ options.
Hotels such as the Sheraton Hotels allow guests to book their reservations through their facebook fan page. Apps such as arcResBookings allow travel businesses to accept bookings through facebook and also give travellers an opportunity to compare fares, hotels and products. Some travel pages such as Bali Hotel Reservation use the ‘Notes’ section to offer information on great holiday packages.
Some backpacking and hiking brands offer their products through facebook stores. NJ Hiking offers clothing for hiking and souvenirs on their facebook storefront. Plane Jane Travel Accessories offers savvy travellers practical tips and products. Facebook users can also shop for toiletries such as soaps, lotions, lip balms and more on facebook. They can buy their favourite brands such as Gillette, Olay and Pampers. So, not only does facebook help users plan their travel, but also helps them shop for all the things that they may require.
A facebook storefront is an asset to any business, irrespective of where it is located and what it sells. Storefront Social can help businesses showcase their products on facebook and create a facebook shop in a matter of minutes. The app supports content in several languages as well as allows customers to shop with multiple currencies. People like to share their experiences, good and bad, on facebook. This makes it important for businesses to be represented on the network. The convenience and fun of social commerce is a trend that is here to stay and is changing the way people shop online.
Dancing is one of the most fun and passionate activities that millions of people love. For some it is a great way to exercise their body, while for others it is an expression of their emotions. Whatever the reason, dancing is great for your body, mind and spirit. People use facebook to connect and converse with their friends. They use it to make plans and to keep up with what their friends are doing. It is not surprising that there are numerous facebook fan pages that focus on dancing.
Dancing on facebook
The Official Dirty Dancing facebook page celebrates the film that changed the way an entire generation thought about dancing. The fan pages features a game and also has a store where fans can buy special editions of film and associated workout CDs. Step Up fans can also visit their favourite dancers on facebook.
If facebook users are looking for a dance class, they can find one on facebook and can also spread the word to their friends. One of the great things about checking a dance studio or class on facebook is that a student can find out what other students are saying about the class. For people who may be shy, facebook can help friends encourage each other and perhaps join a class together.
Zumba is a great activity for people who want to get a great workout while they dance. Facebook fans can find a class close to their location. They can also buy the clothes and accessories that they may like to wear to the class. The facebook shop offers clothing for men, women and kids. It also offers music, Z Life magazine and Zumba Wear, which enhances performance during the class.
Similarly, it is possible for facebook users to find a dance class of their choice. The choice is wide and interesting, from ballroom dancing to ballet and salsa. Patrons can also buy tickets to dance shows.
Put on your dancing shoes
To be able to dance to your heart’s content you need the right dancing shoes. Karizmah Shoes of Dallas, Texas, offers a wide range of dance shoes for men and women. The store uses its facebook fan page to keep customers informed about the latest designs and shoes on offer. On Revolution Dancewear, dancers may find just the right attire that they are looking for. The fan page also offers contests that may interest dancers and designers alike.
Customers can also buy dance shoes on facebook storefronts that offer specialized footwear for dancers. International Dance Shoes offers dancers handcrafted footwear. Facebook users can buy them at the facebook shop. The brand also offers customers the option to get hand made shoes created according to their preferences and specifications.
Social commerce allows businesses to sell their products through social media sites. People love to share details about their shopping with their friends. Storefront Social helps brands create facebook stores that do justice to their product line. The app allows businesses to offer content in several languages and transactions can be completed with multiple currencies.