Colors to use on your facebook shop

Colors can express and incite various emotions. This is not limited to the clothes in your wardrobe but colors are also important for your online store. When a customer visits your facebook shop it should look great. Colors contribute greatly towards creating just the right look. Colors for your target audience Before you are ready to go about choosing the colors for your facebook storefront you need to take into account the demographics and characteristics of your target audience. Men usually prefer cool tones like blue and green, while women tend to opt for warmer ones such as orange and red. Research also suggests that people often respond to hues that match the climate in the region they live in. Hence, people who live in cool areas like cooler colors, while those residing in warmer weather respond well to warm colors. Some colors may be used sparingly in certain cultures. For instance, in China white symbolizes death, while in Brazil the color to avoid is purple. Researchers also find a difference in color preferences among the working class and the highly educated. While the former tend to like blue, green and red, the latter prefer to opt for unusual shades like azure and mauve. How to use them The first thing to remember when you are selecting a color theme is to use no more than three colors. This ensures that there is a sense of order and balance on the store. Using too many colors creates a sense of chaos. Most visitors tend to quickly leave a site or store that is crowded with colors. Some colors can encourage visitors to shop on your facebook store. Hues such as red, royal blue, orange and black encourage impulsive shopping. In contrast, smart shoppers with a budget prefer colors such as pink, teal, navy and light blue. Thus, you may like to opt for a theme based on your potential customers. Each color reflects emotions and values. For instance, white stands for youth and purity. Red is the most noticeable and represents passion and excitement. Blue is rather popular amongst businesses as it inspires feelings of trust and reliability. Yellow represents happiness and warmth. Facebook predominantly uses blue and white. It is vital that you use an application like Storefront Social to customize your facebook store. This will ensure that your facebook store looks unique and special. Your business logo must appear prominently on your store and it is a good idea to choose colors that will complement it. It is crucial that the color theme complements the content and products and doesn’t distract customers. Do remember the focal point of the store is the products that have been showcased. The Walmart logo uses blue and yellow. The brand aims to inspire trust and happiness in its customers. While the 1-800-Flowers facebook store uses a wonderful purple background to showcase its floral arrangement. It also has an interesting section on “Wow Stories” by satisfied customers. Soap.com has a colorful logo, which is rather apt for the wide range of products that it offers. The “Good For-You Sale” section uses red background to showcase its sections and products.