From time immemorial, across cultures, people have used craft as a means of self expression and also a way to connect with others. It allows a person to creatively express him or herself through a wide range of mediums. Whether it is knitting, quilting, wood work or weaving, crafts fascinate people. For the creator it may be the ‘my time’ that they desire or they may like to join a craft group that supports and encourages them.
It is, thus, not surprising to find craft stores on facebook. The purpose of these stores and fan pages may vary from generating interest in a store, to actually selling its products and supplies on the social network. The immensely popular Jo-Ann Fabric and Craft Stores likes to use its fan page to stay connected with its customers and to keep them interested in the brand’s interesting offers.
The Factory Direct Craft fan page also keeps customers informed about what the business has to offer. It takes the time to interact well with its fans and usually receives a lot of response to its posts. The brand sells online and would benefit from a facebook storefront.
Buying supplies and all
Customers can look forward to buying craft supplies or the end product on a business’ fan page and storefront. They are also encouraged and excited to share their experiences with other customers and fellow craftspeople. The Craftster facebook shop offers fans fun products that reflect the fans’ love and passion for crafts. The products include t-shirts with fun slogans and jewelry with interesting craft designs. The fan page keeps engagement with fans high by posting blogs and comments regularly. It also has a ‘Monthly Craft Section’ section that fans love.
If customers are looking for ribbons, they don’t have to bother searching the local markets for the kind that they want. The Bowdabra Ribbon Crafts Things Store offers them ribbon, bow makers, wire and hair bow tools. The fan page has not one, but two facebook stores. The second store offers ribbons of all kinds.
Some fan pages offer inspiration and creative ideas on how to store away one’s craft supplies. A Spoonful of Sugar Designs is one such fan page. It offers some simple, some fun and some marvelous ideas. The Krylon Crafts fan page may be just what some facebook users need to identify a project that they would enjoy working on. Crafters may also like to join craft clubs, such as for scrapbooking and knitting, and interact with likeminded people and attend events.
It is important for all businesses, big and small, to have an active and engaging presence on facebook. A facebook store is a great way to showcase products and offer customers the opportunity to buy them while they are on facebook. Storefront Social can help businesses around the world create a facebook store in a matter of minutes. Businesses can offer content in multiple languages and also accept transaction with multiple currencies.