Facebook is one of the most popular social media websites in the world. People from countries across the world log into their facebook accounts primarily to connect with their friends and to express themselves. This makes the social network very important for all businesses, irrespective of their size or what they sell.
Social commerce offers businesses the unique chance to offer their customers a chance to buy their products on the social media site. People love to interact with their favorite brands and like to talk to their friends about them. This is perhaps the best form of advertising and has a better conversion rate than any other form of marketing. Word of mouth recommendations are ranked highly by customers. In fact, online buyers prefer to put their faith in a product review by a customer over a detailed product description.
Apps that can help sell
Buinesses need to make use of apps that can help gain the attention of their fans and customers. You need to choose an app such as Storefront Social that will help you create a facebook shop that does justice to your brand. This app is used by brands such as Livescribe.
The app allows businesses to showcase their products on their facebook storefront. The product line is categorized in a manner that makes it easy for customers to find what they are looking for. Each product has a ’Buy Now’ button and is also accompanied by a ‘share’ and ‘tweet’ button. This makes it easier for fans to refer and share products they like with their friends.
Storefront Social allows businesses to offer their content in several languages, and lets customers buy products with multiple currencies. This gives a facebook store a truly global appeal.
Research indicates that social media users are more likely to buy brands and products that have been referred to them by their friends. In fact, during the holiday season 66% of social commerce shoppers were strongly affected by the suggestions made by their friends and family. Furthermore, the brands that are able to gain the trust and confidence of their fans are more likely to sell products, even if they are more expensive.
Businesses need to use apps that allow them to reach out to their fans and customers in creative ways. Pinterest adds interest to a business’ timeline and is an excellent way of organizing and presenting information. It is crucial that businesses use quality pictures on their facebook fan page. They can use apps such as Flickr to import pictures from their Flickr account. Videos are an excellent way to communicate with a business’ target audience. They should be short, to the point, interesting and well shot. Brands can use YouTube to import their videos on to their business and fan page.
The human touch
While an app can facilitate better interaction with fans, it is crucial for business managers to remember that social media efforts need to be monitored and managed carefully and constantly. It is important to pay attention to what your fans are saying about your brand and respond accordingly. Customers appreciate acknowledgement and prefer to buy brands that they like as opposed to those that they don’t. Sadly, most businesses on facebook don’t take the time and effort to engage their fans and respond to customer feedback.