Our Facebook Store Blog

Whether you are a brick and mortar store owner, or have an e-commerce site you need to understand why you need to sell on facebook too. Facebook is the most popular of social media sites. Millions of users log into the social network to connect with their friends. They also like to check on the latest offers and products offered by various brands. Whether it is the latest fashions, cheapest groceries or a sale at their favorite shoe store, facebook users like to be the first to know. They also like to spread the good word.
The need for social commerce
Market researchers say that word-of-mouth recommendations are crucial and people prefer to buy products recommended by their friends, and by complete strangers. A business manager may wonder why people would wish to buy on facebook. The answer lies in the fact that for most us, our working day is full of schedules and …

Effective navigation and presentation can improve facebook sales
It is a good idea for every business to have a facebook shop that will showcase its products. Most internet users spend a majority of their online time on facebook. They use the social network to express themselves, share their opinions and connect with their friends. They also like to check on their favorite brands and are always on the lookout for good deals and discounts.
In order to improve marketing on facebook it is important that your facebook store does justice to your business. It should customize your facebook space and give customers the feel of being in your company store. This can be achieved by using the company logo and banner. People enjoy shopping without having to leave the social network.
You can use an app such as Storefront Social to create a facebook storefront that highlights your products. The Livescribe facebook shop allows customers …

Facebook for brick and mortar stores
The concept of social media lies in the fact that people want to connect with their friends. As they are often unable to do so in real life, social networks like facebook allow them to meet and interact in virtual space. People also love to check on their favorite brands and want to find out what their friends recommend. Brick and mortar stores can benefit tremendously by having and managing a facebook store. Examples of the same include Walmart and Target.
These are times when marketing and advertising budgets are tight. Marketing on social media is relatively inexpensive and has the potential of creating a dramatic impact. Whether you are a standalone mom and pop store at the corner, a specialty store or a chain of brick and mortar stores, it is important that your customers find you on facebook. After all, this is where your …

Restaurants on facebook
Facebook is a social media site that is used by millions of people from across the world. This makes it a business manager’s dream come true. Restaurants in particular can benefit tremendously by such efforts.
The many advantages of restaurants on facebook
The social network not only allows a restaurant to present information that would be of interest to its customers but also allows the business to act on feedback received from patrons. Criticism can also be used to create a positive experience and encourage the patron to return. To others who read such posts, it is an indicator of how well the establishment treats its customers.
It is a good idea for restaurants to use facebook to take reservations. Imagine a group of friends making plans for the evening and being able to go your fan page and make a reservation. Use an app such as Open Table. You could also add the …

Facebook is a social network that connects friends. When a user logs into his or her facebook account they can express themselves, find out what is happening in the lives of their friends and comment of posts and pictures. It would not be incorrect to say that social media has changed the way people interact and brought them closer than ever before. It has become easier to remember birthdays and greet people. And shopping on facebook allows them to buy gifts for their loved ones. Buying where you connect A business can create the perfect facebook store in a matter of minutes by using an application such as Storefront Social. The app helps a business owner understand the issues that are critical to the success of a facebook shop. This includes offering content in several languages and accepting transaction in multiple currencies. Brands such as 1-800-Flowers makes it easy for facebook …

Social media is a powerful tool in the hands of any business, big or small. For a business to reach out to its target audience it needs to have a social media campaign that is well conceived and executed. You can use an app such as Storefront Social to create a facebook shop you’re your business justice. There are some small businesses that have generated a lot of interest on facebook. A look at such facebook pages can help refine your social commerce strategy. It’s the thought that counts The business idea for Easy Lunch Boxes  arose from a mother’s need to organize her kid’s lunchbox in a manner that made it appealing and fun. A visit to the facebook fan page reveals that fans and customers love to post on the small business’ Wall. The brand also posts its latest blogs on its website and is known …

Why social commerce can improve sales
In 2011 social commerce was valued at $ 5 billion. It is expected to increase exponentially to $ 30 billion in 2015. Social commerce is here to stay and this why:

71% of consumers say that the opinion and recommendations of friends influences their decisions to choose one brand over another.
Word-of-mouth recommendations are most often positive.
90% of online consumers trust the referrals made by friends and 70% trust opinions of strangers too.
86% of online consumers in the US have a facebook account.

The number of social media users across the world is constantly increasing. For years people have used the internet to find information on topics and products. Now, more than ever they use the internet to research everything from the cereal they eat to the house they wish to buy. Social media offers businesses the unique opportunity to interact with their target audiences. Everyday millions of users log …

Small businesses discover the tremendous potential of social media
Social media is a powerful tool in the hands of small businesses. Used correctly it allows a business to interact with its target audience and create enough interest to have them returning to the business page over and again. If you thought that social media is for the bigwigs such as Wal-Mart and Coca Cola, you will be pleasantly surprised. There are numerous small businesses that use social media to improve brand recognition and revenue.
Keep interaction personal and interesting
Ana White is a carpenter and a homemaker. She offers her clientele easy to follow blueprints for DIY projects. She connects well with her growing list of customers by using social media. Her website is warm and informative and this is also the tone that she sets on her social media interaction. Her ’Brag Blog’ and video demonstrations deserves special mention. Her facebook …

Social media has become an integral part of human life. People across the world access their social media account in order to stay in touch with their friends. It is also a great platform to share opinions and seek out advice and recommendations. Businesses need to create and maintain an active and dynamic presence on social media sites. Here are the top 10 social commerce statistics that every business must know.

Word of mouth: For centuries people have trusted the opinions and recommendations of friends and family members. This trend continues and 71% of people say that their decision to choose one brand over others is influenced by their friends.
Consumer review over descriptions: People trust consumer reviews 12 times over product descriptions. In fact, they place more value on a less than perfect review over a detailed description.
Faith in online recommendations: 90% of people trust the online recommendations made by their friends. 70% …

Colors can express and incite various emotions. This is not limited to the clothes in your wardrobe but colors are also important for your online store. When a customer visits your facebook shop it should look great. Colors contribute greatly towards creating just the right look. Colors for your target audience Before you are ready to go about choosing the colors for your facebook storefront you need to take into account the demographics and characteristics of your target audience. Men usually prefer cool tones like blue and green, while women tend to opt for warmer ones such as orange and red. Research also suggests that people often respond to hues that match the climate in the region they live in. Hence, people who live in cool areas like cooler colors, while those residing in warmer weather respond well to warm colors. Some colors may be used sparingly in certain cultures. For instance, in …