Our Facebook Store Blog

 
Everyone and their cousin are on facebook. They enjoy the fact that they can express themselves freely, and in real time. They love being able to interact and stay connected with their friends. They like being able to discover new and interesting trends and brands. Social media also gives them the opportunity to lend support to the brands that they are loyal to.
When you buy some candy, you recapture some of the lost innocence and wonder of childhood. It is no wonder that most people relish the joy and thrill of buying a bag of candy for themselves and for their loved ones. There are candy and sweet facebook stores that customers can shop at to buy their favorite kind of candy or to try something new. They may like to send a friend something sweet on their birthday, for a special occasion or just to make them smile.
Buying sweets on Facebook
Sweet Tooth …

Business managers are always looking for ways to improve engagement and to promote sales. They want more and more customers to visit their facebook store and interact with their brand. This increases the probability of their shopping on the facebook storefront, and clicking the ‘Like’ button. There are several ways to navigate traffic to your facebook page. This includes strategically placed ads that are designed specifically for your target audiences. You may also receive traffic from a business page that you ‘like’.
Contests are a great way to augment traffic and improve revenue from the facebook store. Customers like participating in contests because of the excitement it generates. Most people enjoy the excitement that a competition brings and also the rewards or prizes that go with it. It is important for a business to create a contest after giving due thought to what would appeal to their customers. While some audiences may appreciate a …

Facebook shopping simplifies and enriches user lives
For most people, their lives revolve around their work and home routines. They spend a lot of time travelling to and from work, and there is nothing they would like to avoid more than travelling and waiting in queues at departmental stores and malls. Facebook shopping simplifies and enriches user lives in myriad ways.
Let’s talk convenience
Online shopping is convenient and this is one of the reasons why it has grown in popularity in the last decade. Social commerce is the next big thing in the world of commerce. The fact that people can get their shopping done while they are on the social media network makes it fun and enjoyable.
Millions of people log into their facebook accounts to express themselves and to connect with others. There are many who are critical of this attitude, but the fact remains that if social media users didn’t use this …

 
The whole concept of social commerce combines online shopping with social media activity. From time immemorial, shopping has been a social experience. We love to talk to friends about what we wish to buy and enjoy sharing our shopping experiences. The many benefits of online shopping are well known. People love the wide and varied range of products and services that they can choose from. What they love even more, is the fact that they can compare brands and products with just a few clicks.
Value for money
Social commerce ensures that consumers are able to buy products that offer value for money. People like to speak to friends or even strangers about products that they consider buying. Whether it is a service they wish to hire or a new brand that has gained popularity, the average consumer prefer to ask his or her friends for recommendations and advice. This usually means that they …

 
One of the questions that often leave marketing teams perplexed is what their target audiences really want. Use social media to interact with them and to gain an up close understanding of your customers. Social commerce offers both businesses and customers many advantages. It allows customers to shop while they catch up with their friends on social media sites. Most people, irrespective of where they live and what they do, are often too busy to drive to the stores or to the mall, to buy products of their interest. This makes social commerce precious.
Convenience for all
One of the biggest reasons why social commerce is such a hit amongst social media users of varied demographic groups is the convenience that it offers. Teenagers love to shop for fashionable products and love to share information about their shopping with their friends. They can even get their bag of sweets on facebook.
Busy …

 
Social commerce essentially refers to the online commerce that is attributed to social media sites such as facebook. Facebook commerce is for all types of businesses, big and small. It is a great way to sell products to customers who are interested in your brand and are likely to refer it to others.
While there are some who may be skeptical of facebook commerce, the fact that is that if it is done right, it can boost sales and revenue. Here are some facebook success stories that are encouraging and your business may wish to emulate.
Pens and more
The Livescribe facebook storefront is one of the most popular stores on the social media network. The brand offers unique and intelligent products and has found a wonderful way to present it for its facebook fans. With its brand new smart pen that also records audio, the brand wanted to spread awareness about the product and …

 
The foundation of facebook was laid on the idea that teenagers and young adults needed to have a fun and simple way of interacting when they were unable to meet face to face. Most of a teenager’s online time is spent socializing with friends on facebook and following trends. Teenagers prefer to use facebook over any other social media site such as twitter, because of the security settings that it offers. They also don’t like to blog, perhaps because it is not as interactive as posts on facebook
Teenage shopping on facebook
For teenagers, shopping is a social experience, one they usually want to share with others. Likewise their choice in products is also affected by the opinions of their friends. They are at a stage in their lives where the approval of their peer group is crucial. And hence, when they make a post they are thrilled to see their friends comment on it. …

The country’s large and small grocers are on facebook. They are on it for the same reason that every other business is, to increase their business. Grocers realize that their patrons spend more time on facebook, than they do reading the daily newspaper. And hence, to make an impact they have facebook fan pages that are monitored and managed rather well.
Increasing sales
Buying groceries is somewhere on top of one’s list of not-fun activities. However, grocers hope that they can make the experience more fun and interesting by getting their customers involved.  Planning meals in advance makes it easier and quicker to shop for groceries. It also helps customers take stock on health and fitness issues and reduces the chances of ordering in food. The discount coupons and offers at the local grocer can help customers plan their meals and save money at the same time. Walmart has a special section, Meal Solutions …

Social commerce is most profitable for brands that are usually recommended by friends. Social networks offer people a platform that they can share with their friends and interact online. Across the world millions of facebook users log into their accounts and express themselves. They like to know what is happening in the lives of their friends.
Also, they love to share their opinions and views on products and brands. This makes social commerce a viable option for products that are new and interesting. People like to talk about the latest trends and fads. This is why fashion sells well on facebook.
Fashion changes frequently and it is also a matter of personal taste. It interests people of all age groups and demographic profiles. Shopping that is influenced most by word-of-mouth recommendations are related to interests such as fashion, sport, beauty and hobbies. Experiential categories such as events, restaurants, entertainment and media also benefit …

Social commerce is here to stay. The increasing numbers of businesses that have facebook storefronts are a testament to this fact. Brands are using the social network not just to interact with their target audiences and to promote their products but to sell them too. Some of the top brands on facebook that also sell through facebook shops include the following.
Lady Gaga
The music and entertainment industry were amongst the first brands to realise the potential of f-commerce. The Lady Gaga store offers everything related to the brand including her music, t-shirts, sunglasses, jewellery and accessories. The facebook store is amongst the most liked storefronts on facebook.
P&G
Procter & Gamble uses facebook to reach out to its customers and to promote its many brands on the social media site. Some of the company’s brands that have facebook stores include Tide, Pampers and Gillette. The brand is well known for …